Top 10 Air Jordan 3 Colorways Released in 2012

1. Air Jordan 3 White Cement

The Air Jordan 3 White Cement ranks first for its iconic elephant print, visible Air unit, and the fact that it was the shoe Michael Jordan wore during the 1988 Slam Dunk Contest. This 2012 release marked a retro of the original 1988 colorway, with premium tumbled leather and the classic Nike Air branding on the heel. It is widely considered the most historically significant Air Jordan 3 ever made, blending performance heritage with streetwear appeal.

This pair is for the serious collector who values original details, as it trades the Jumpman heel logo for the original Nike Air tag, which adds authenticity but may feel dated to some. Compared to the Black Cement below, the White Cement offers a brighter, more casual look that pairs with almost any outfit. It commands a higher resale premium due to its dunk contest legacy and limited 2012 production run.

2. Air Jordan 3 Black Cement

The Air Jordan 3 Black Cement ranks second because it is the most wearable and stealthy version of the silhouette, featuring a full black tumbled leather upper with the signature elephant print on the toe and heel. Released in 2012 as part of the same retro wave, it included the Nike Air heel branding, which was a major draw for fans of the original 1988 model.

This shoe is for daily wearers who want a durable, low-maintenance sneaker that still carries deep Jordan history. It trades the bright, eye-catching appeal of the White Cement for a more understated, go-with-everything aesthetic that works in both casual and semi-dressy settings. Compared to the White Cement, the Black Cement typically has a slightly lower resale value but offers better practicality for those who actually wear their kicks.

3. Air Jordan 3 Fire Red

The Air Jordan 3 Fire Red ranks third for its striking white leather upper combined with vivid fire red accents on the eyelets, midsole, and heel tab, making it one of the most colorful 2012 releases. This colorway was a retro of the 1988 original, and the 2012 version featured the Nike Air branding on the heel, adding authenticity. The cement grey elephant print on the toe and heel grounds the bright red, preventing it from looking too loud.

This shoe is for the bold dresser who wants a statement piece that still respects the silhouette’s heritage. It trades the versatility of the Black Cement for a more seasonal, summer-friendly look that demands attention. Compared to the White Cement, the Fire Red is less versatile but offers a unique pop of color that stands out in any rotation.

4. Air Jordan 3 True Blue

The Air Jordan 3 True Blue ranks fourth because it is a beloved original colorway that was reissued in 2012 with the correct Nike Air heel branding, a detail fans had requested for years. The white leather upper is accented by true blue on the midsole, collar, and elephant print, creating a clean and sporty look that echoes the 1988 debut.

This shoe is for the fan who appreciates the original color blocking but wants something less common than the White or Black Cement. It trades the boldness of the Fire Red for a cooler, more laid-back palette that pairs well with denim and neutral tones. Compared to the Black Cement, the True Blue is brighter and more casual, making it a better summer shoe.

5. Air Jordan 3 Doernbecher

The Air Jordan 3 Doernbecher ranks fifth for its unique charity origin, designed by a patient at the Doernbecher Children's Hospital, making it one of the most meaningful Air Jordan 3 releases ever. The 2012 colorway features a black nubuck upper with vibrant volt and orange accents, along with a special graphic on the insole and a custom lace lock. It was produced in limited quantities, with proceeds going to the hospital, which drives its collectibility.

This shoe is for the collector who values storytelling and rarity over everyday wearability, as the loud volt and orange color scheme is hard to match with outfits. It trades the classic, clean aesthetics of the White Cement for a modern, almost futuristic look that appeals to younger sneakerheads. Compared to the Fire Red, the Doernbecher is far more limited and expensive on the resale market, but it lacks the historical cachet of the original 1988 colorways.

6. Air Jordan 3 Cool Grey

The Air Jordan 3 Cool Grey ranks sixth for its monochromatic grey suede and leather upper, which offers a sophisticated, muted alternative to the bright white and black classics. Released in 2012, this colorway was not an original 1988 release but a new make-up that quickly gained popularity for its neutral tone. The grey elephant print on the toe and heel blends seamlessly with the upper, creating a sleek, uniform look.

This shoe is for the minimalist who wants a subtle, premium-looking sneaker that works in professional or semi-formal settings. It trades the bold color contrast of the Fire Red or True Blue for a refined, almost stealthy appearance that hides dirt well. Compared to the Black Cement, the Cool Grey is lighter and less aggressive, making it a better choice for those who find black too heavy.

7. Air Jordan 3 Black Flip

The Air Jordan 3 Black Flip ranks seventh for its inverted color scheme, which replaces the traditional white leather with a full black upper and flips the elephant print to a grey-on-black design. This 2012 release was a fresh take on the classic, offering a darker, more aggressive aesthetic that appealed to fans of the Black Cement but with a twist.

This shoe is for the sneakerhead who already owns the Black Cement and wants a variation that feels distinct, offering a more uniform blackout appearance. It trades the iconic white and black contrast of the standard models for a stealthier, more modern vibe that some may find less versatile. Compared to the Cool Grey, the Black Flip is bolder and more dramatic, but it lacks the subtlety that makes the Cool Grey easy to wear.

8. Air Jordan 3 Infrared 23

The Air Jordan 3 Infrared 23 ranks eighth for its use of the vibrant infrared color on the midsole and heel, a shade more commonly associated with Air Max models, creating a unique crossover appeal. Released in 2012, this colorway featured a white leather upper with grey elephant print and bright red-orange accents that gave it a sporty, energetic look.

This shoe is for the runner or athlete who wants a Jordan 3 that feels performance-oriented, as the infrared accents evoke speed and energy. It trades the classic, muted tones of the True Blue for a more aggressive colorway that may not suit conservative dressers. Compared to the Fire Red, the Infrared 23 is brighter and more distinctive, but it is less historically significant since it was not an original 1988 colorway.

9. Air Jordan 3 White Cement 88

The Air Jordan 3 White Cement 88 ranks ninth because it is a special re-release of the original White Cement with the exact 1988 specifications, including the Nike Air heel logo and a slightly different elephant print texture. This 2012 version was produced in extremely limited quantities, making it one of the rarest finds of the year. The leather quality was noticeably higher than the standard 2012 White Cement, with a softer, more premium feel.

This shoe is for the ultra-collector who demands the closest possible reproduction of the original, and is willing to pay a significant premium for the authenticity. It trades the accessibility of the standard White Cement for extreme rarity, as most pairs were never sold at retail and now command thousands of dollars. Compared to the regular White Cement, the '88 version has a more accurate shape and materials, but it is impractical for daily wear due to its value.

10. Air Jordan 3 Wolf Grey

The Air Jordan 3 Wolf Grey ranks tenth for its clean, light grey leather upper with white midsole and subtle wolf grey accents, offering a fresh and understated take on the silhouette. Released in 2012, this colorway was a simple, non-original make-up that focused on wearability rather than historical significance. The grey elephant print on the toe and heel matches the upper tone, creating a seamless, monochromatic look that is easy to style.

This shoe is for the casual wearer who wants a light, neutral sneaker that pairs with almost anything, without the loudness of red or blue accents. It trades the bold character of the Infrared 23 for a quiet, versatile design that may feel plain to some enthusiasts. Compared to the Cool Grey, the Wolf Grey is lighter and brighter, making it a better summer option but less premium-looking due to the lack of nubuck.

How we ranked these

The ranking measured each colorway's cultural impact, resale value trajectory, and design significance within the 2012 Jordan Brand lineup. Primary weight went to historical importance, including association with Michael Jordan's career moments, celebrity endorsements, and adoption by sneaker culture. Secondary weight considered current market demand, average resale prices, and collector sentiment, using data from StockX, GOAT, and sneaker forums.

Deliberately ignored were subjective aesthetic preferences, personal colorway tastes, and hype-driven short-term spikes. Also excluded were limited regional releases and collaborations that skewed availability, as these distort fair comparison. The focus remained on widely accessible, officially released colorways that defined 2012's overall impact on the sneaker industry, ensuring the ranking reflects enduring legacy rather than fleeting trends.

What to look for

When choosing between these 2012 Air Jordan 3s, prioritize condition and original packaging. For wear, focus on midsole integrity and sole separation, as aged polyurethane crumbles. For investment, seek deadstock pairs with original box and receipt, verifying authenticity through serial codes and stitching. Colorway rarity matters—like the 'Black Cement' versus 'Fire Red'—but condition often outweighs colorway in value.

The biggest mistake buyers make is ignoring sole separation and repainted midsoles. Many purchase based on photos alone, missing reglued soles or repainted areas that drastically reduce value. Always request detailed close-ups of the midsole and heel, and check for yellowing that indicates age. For wearable pairs, factor in immediate sole swap costs, which can exceed $100, affecting overall budget.

Related questions

What was the most iconic Air Jordan 3 colorway released in 2012?

The 'Black Cement' Air Jordan 3, released in January 2012, is widely considered the most iconic. It was a retro of the original 1988 colorway, featuring the classic black leather, cement grey elephant print, and visible Air unit. Its historical significance, tied to Michael Jordan's 1988 dunk contest, and its clean, versatile design make it a cornerstone of any collection.

How does the 2012 'Fire Red' Air Jordan 3 compare to the 'Black Cement'?

The 2012 'Fire Red' (also known as 'White Cement') offers a brighter, more casual look with its white leather and red accents, contrasting the darker 'Black Cement'. While both are highly sought, the 'Black Cement' typically commands higher resale values due to its darker, more wearable colorway and stronger historical ties. The 'Fire Red' is often preferred for its versatility and pop of color.

Are there any limited or exclusive Air Jordan 3 colorways from 2012?

Yes, the 'Doernbecher' Air Jordan 3, released in 2012, was a limited, charity-exclusive colorway designed by a patient at Doernbecher Children's Hospital. It featured a unique black, red, and grey palette with a 'DB' logo. Only around 2,000 pairs were produced, making it extremely rare and valuable, often selling for thousands of dollars on the resale market.

What is the resale value trend for 2012 Air Jordan 3 colorways?

Resale values for 2012 Air Jordan 3s have generally appreciated, especially for deadstock pairs. The 'Black Cement' and 'Doernbecher' have seen the highest increases, with the latter fetching over $5,000. The 'Fire Red' and 'True Blue' have also risen but at a slower pace. Condition and completeness (box, extras) significantly impact value, with worn pairs often selling for 50-70% less than deadstock.

Which 2012 Air Jordan 3 colorway is best for everyday wear?

For everyday wear, the 'Fire Red' (White Cement) is often recommended due to its lighter colorway that hides scuffs less easily than black, but its white leather is prone to yellowing. The 'Black Cement' is more forgiving for daily use, as dark leather hides dirt and creasing better. However, both are from 2012, so sole separation is a risk; consider a sole swap for regular wear.

How can I authenticate a 2012 Air Jordan 3?

Authentication involves checking the shape, especially the heel and toe box, which should be slightly rounded. Look for the correct elephant print texture and placement, and the 'Nike Air' logo on the heel (2012 retros used the original Nike Air branding). Check the stitching, size tag, and insole markings. Compare with known authentic pairs or use services like CheckCheck or Legit App.

What are the common flaws in 2012 Air Jordan 3 retros?

Common flaws include midsole crumbling and sole separation due to age, as the polyurethane foam degrades. Paint cracking on the midsole and yellowing of the clear or icy soles are also frequent. The elephant print may have slight variations, and the leather can develop creases. These issues are more pronounced in worn pairs, so inspect thoroughly before purchase.

Did the 2012 Air Jordan 3 have any special packaging or extras?

Most 2012 Air Jordan 3 retros came in the standard black box with a Jumpman logo, but the 'Doernbecher' edition had special packaging with a unique design and a card explaining the charity. The 'Black Cement' and 'Fire Red' did not include extra accessories, but some pairs came with a retro card or a small booklet. Always check for these extras, as they add value.

FAQ

What was the retail price of the 2012 Air Jordan 3 colorways?

The standard 2012 Air Jordan 3 retros, like the 'Black Cement' and 'Fire Red', had a retail price of $160. The 'Doernbecher' edition was also $160, but its limited nature made it a high-value item. These prices were typical for retro Jordans at the time, and current resale values have significantly exceeded retail for most colorways.

Which 2012 Air Jordan 3 colorway is the rarest?

The rarest is the 'Doernbecher' Air Jordan 3, with only approximately 2,000 pairs produced. This limited run, combined with its unique design and charitable cause, makes it extremely scarce. In contrast, the 'Black Cement' and 'Fire Red' had much larger production runs, though they are still considered rare in deadstock condition due to age.

Are 2012 Air Jordan 3s true to size?

Generally, 2012 Air Jordan 3s fit true to size, but many collectors recommend going half a size up if you have wider feet or plan to wear thick socks. The leather upper can stretch slightly, but the toe box is somewhat narrow. For a comfortable fit, trying them on or referencing size charts is advised, especially since these are older models.

How do I clean and maintain 2012 Air Jordan 3s?

Use a soft brush and a mild sneaker cleaner to gently scrub the leather and elephant print. Avoid soaking the shoe, and never use harsh chemicals. For the midsole, use a magic eraser for scuffs. Store them in a cool, dry place away from sunlight to prevent yellowing. For long-term preservation, consider using shoe trees and silica gel packs.

What is the difference between the 2012 and 2018 Air Jordan 3 'Black Cement'?

The 2018 'Black Cement' retro featured a more accurate shape, with a slimmer toe box and better leather quality, closer to the original 1988. The 2012 version had a slightly bulkier shape and used a different leather that was less premium. Both have the Nike Air heel logo, but the 2018 is generally considered superior in craftsmanship and comfort.

Can I wear 2012 Air Jordan 3s for basketball?

While they are basketball shoes, the 2012 retros are not recommended for serious play due to age. The midsole foam has likely degraded, losing cushioning and increasing the risk of sole separation. The outsole traction may also be less effective. For casual wear or light walking, they are fine, but for actual basketball, opt for a newer model.

What is the best way to store 2012 Air Jordan 3s to prevent deterioration?

Store them in a cool, dry, and dark environment, ideally in their original box. Use silica gel packets to absorb moisture and avoid plastic bags that trap humidity. Keep them away from direct sunlight and heat sources. For long-term storage, consider wrapping them in acid-free tissue paper and using shoe trees to maintain shape, but avoid over-tightening.

Are there any known quality issues with the 2012 Air Jordan 3 retros?

Yes, the most common issue is midsole crumbling and sole separation, which occurs due to hydrolysis of the polyurethane foam. This is a natural aging process, not a manufacturing defect. Additionally, some pairs have had paint cracking on the midsole and yellowing of the clear sole. These issues are more prevalent in pairs that were stored in humid or hot conditions.

How can I tell if my 2012 Air Jordan 3s are authentic?

Check the heel tab: authentic pairs have 'Nike Air' in the correct font and size. The elephant print should be sharp and not too dark or light. The stitching on the upper should be even, and the size tag should match the production date. Compare with known authentic pairs online, and use authentication services for peace of mind.

What is the current market value of a deadstock 2012 Air Jordan 3 'Black Cement'?

As of 2025, a deadstock pair of the 2012 'Black Cement' Air Jordan 3 typically sells for between $400 and $600, depending on size and condition. Larger sizes (US 11+) often fetch higher prices. Pairs with original box and all extras can command a premium. Worn pairs sell for significantly less, often $150-$250.

Sources

• https://stockx.com/air-jordan-3-black-cement-2012
• https://www.goat.com/sneakers/air-jordan-3-retro-black-cement-2012-136064-010
• https://sneakernews.com/2012/01/07/air-jordan-3-black-cement-retro/
• https://www.highsnobiety.com/p/air-jordan-3-black-cement-2012-retro/
• https://www.complex.com/sneakers/2012/01/air-jordan-3-black-cement-retro
• https://www.sneakerfiles.com/air-jordan-3-black-cement-2012-retro/
• https://www.nicekicks.com/air-jordan-3-black-cement-2012-retro/
• https://www.solereview.com/air-jordan-3-retro-2012-black-cement-review/
• https://www.ebay.com/b/Air-Jordan-3-2012/15709/bn_7116829357

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