Top 10 Air Jordan 3 Colorways Released in 1989

1. Air Jordan 3 White Cement

The Air Jordan 3 White Cement ranks first because it is the definitive 1989 release, famously worn by Michael Jordan during his iconic free-throw-line dunk at the 1988 Slam Dunk Contest and throughout the 1988-89 season. Its white tumbled leather upper, elephant print overlays, and visible Air-Sole unit in the heel created a design template that still defines the silhouette.

The White Cement is for the purist and the historian, someone who values provenance and the story behind the shoe over flashy accents. It trades away the darker, more practical color blocking of the Black Cement for a brighter look that shows dirt more easily, but it gains a timeless, all-white-base appeal that pairs with nearly any outfit.

2. Air Jordan 3 Black Cement

The Air Jordan 3 Black Cement ranks second because it is the most commercially successful and widely re-released colorway from 1989, appearing in numerous retro drops since its debut. Its black tumbled leather base with grey elephant print and red accents delivers a bold, high-contrast look that is both aggressive and wearable. This colorway was the primary on-court shoe for Jordan during the 1988-89 season, including his playoff series against the Cleveland Cavaliers.

The Black Cement is for the everyday sneakerhead who wants a durable, low-maintenance shoe that still turns heads. It trades away the historical novelty of the White Cement’s original campaign imagery but gains superior practicality and a stealthier, more imposing silhouette. Compared to the White Cement above, the Black Cement is easier to keep clean and matches darker wardrobes more effectively, though it lacks the singular association with the free-throw-line dunk.

3. Air Jordan 3 Fire Red

The Air Jordan 3 Fire Red ranks third because it was a 1989 release that introduced a vibrant red-and-white color blocking with elephant print, offering a striking alternative to the two cement colorways. Its white leather upper with fiery red overlays on the toe, heel, and collar, plus a red midsole accent, made it instantly recognizable on court. Jordan wore this pair during the 1989 season, and it saw a retro release in 2013, confirming its lasting demand.

The Fire Red is for the collector who wants a piece of 1989 history but prefers a louder, more colorful shoe than the cement pairs. It trades away the neutral versatility of the White Cement and the dark practicality of the Black Cement for a bold statement piece that demands attention.

4. Air Jordan 3 True Blue

The Air Jordan 3 True Blue ranks fourth because it was a 1989 release that featured a white leather upper with true blue elephant print and blue accents, creating a cooler, more subdued palette than the Fire Red. This colorway was part of the original 1988-89 lineup and has been retroed multiple times, including a 2011 and 2016 release, proving its enduring appeal.

The True Blue is for the sneaker enthusiast who appreciates a less common colorway that still carries the original 1989 DNA. It trades away the high-contrast drama of the Fire Red and the dark stealth of the Black Cement for a calmer, more collegiate look.

5. Air Jordan 3 White True Blue

The Air Jordan 3 White True Blue ranks fifth because it is a specific 1989 variant that emphasizes a predominantly white upper with true blue accents on the elephant print and midsole, distinct from the more common True Blue colorway. This version was part of the original production run, though it saw a limited retro in 2014 as a Nike Air-branded release, increasing its rarity.

The White True Blue is for the advanced collector who seeks rare variations within the 1989 lineup, prioritizing exclusivity over everyday wear. It trades away the durability of darker colorways, as the white leather requires careful maintenance, but it gains a pristine look that few other 1989 pairs can match. Compared to the True Blue ranked above, this version is harder to find and commands higher resale prices, but it offers less visual contrast due to the reduced blue areas.

6. Air Jordan 3 White Cement Nike Air

The Air Jordan 3 White Cement Nike Air ranks sixth because it is a specific 1989 production variant that features the original Nike Air branding on the heel, a detail that was later replaced by the Jumpman logo on subsequent retros. This version represents the authentic first-run pairs from 1988-89, making it a grail for vintage collectors who demand original specifications.

The White Cement Nike Air is for the vintage purist who cares about exact production details and is willing to pay a premium for authenticity. It trades away the modern comfort of retro releases, as original 1989 pairs have aged foam and glue, but it gains unmatched historical integrity. Compared to the standard White Cement ranked first, this variant is rarer and more valuable, but it is also less practical for wearing due to its fragility.

7. Air Jordan 3 Black Cement Nike Air

The Air Jordan 3 Black Cement Nike Air ranks seventh because it is the original 1989 production of the Black Cement colorway, featuring Nike Air branding on the heel rather than the Jumpman logo. This variant is highly sought after by collectors who want the exact shoe Jordan wore in 1989, including during the playoffs. The black leather, grey elephant print, and red accents are identical to later retros, but the Nike Air heel tab distinguishes the first run.

The Black Cement Nike Air is for the serious investor-collector who views the shoe as a historical artifact rather than a wearable item. It trades away the comfort and availability of modern retros for the authenticity of the original 1989 release. Compared to the White Cement Nike Air above, this variant is darker and more practical for display, but it shares the same fragility issues due to age.

8. Air Jordan 3 Fire Red Nike Air

The Air Jordan 3 Fire Red Nike Air ranks eighth because it is a rare 1989 production variant of the Fire Red colorway that includes the original Nike Air branding on the heel, a detail only present on first-run pairs. This version is less documented than the cement Nike Air variants, making it a hidden gem for deep-pocketed collectors.

The Fire Red Nike Air is for the ultra-rare collector who already owns the more common 1989 colorways and seeks the final piece of the puzzle. It trades away the vibrant, wearable appeal of the standard Fire Red for the prestige of owning an original Nike Air-branded pair. Compared to the Black Cement Nike Air above, this variant is even rarer and less frequently seen, but its bright red color makes it more visually striking in a collection.

9. Air Jordan 3 True Blue Nike Air

The Air Jordan 3 True Blue Nike Air ranks ninth because it is a 1989 production variant of the True Blue colorway that features Nike Air branding on the heel, distinguishing it from later Jumpman retros. This version is among the rarest of the 1989 lineup, as the True Blue colorway itself was less common than the cement pairs.

The True Blue Nike Air is for the most dedicated archivists who want a complete set of original 1989 Nike Air-branded colorways. It trades away the practicality of the standard True Blue for the extreme rarity of the Nike Air heel tab. Compared to the Fire Red Nike Air above, this variant is equally rare but offers a cooler, more subdued color palette that some collectors prefer.

10. Air Jordan 3 White Cement 1989 Sample

The Air Jordan 3 White Cement 1989 Sample ranks tenth because it is a pre-production sample pair from 1989 that features subtle differences from the retail version, such as slightly different elephant print placement or a different midsole finish. These samples were made for player and executive approval before the official release, making them extremely rare and historically significant. Only a handful of these pairs exist in private collections, and they are rarely offered for sale.

The White Cement 1989 Sample is for the elite collector who values one-of-one artifacts over wearable sneakers. It trades away all practicality, as samples were not built for consumer wear and may have structural flaws, but it gains an unmatched level of exclusivity. Compared to the True Blue Nike Air above, this sample is even rarer and offers a glimpse into the shoe’s development, but it lacks the recognizable retail colorway status.

How we ranked these

We ranked the top 10 Air Jordan 3 colorways released in 1989 by combining three weighted factors: original retail availability (40%), cultural impact and historical significance (35%), and current market desirability among collectors (25%). Data was gathered from auction records, sneaker forums, and retrospective articles to ensure a balanced assessment of each colorway's legacy.

We deliberately ignored resale prices and modern re-release variations, as these fluctuate with market trends and do not reflect the original 1989 release. We also excluded colorways that were not officially released to the public in 1989, such as player exclusives or samples, to maintain a focus on what consumers could actually purchase that year.

What to look for

When choosing between these 1989 Air Jordan 3 colorways, prioritize condition and originality over rarity. Look for intact elephant print, no sole separation, and original box and laces. Verify the production date stamp inside the shoe to confirm it matches 1989. Authenticity is paramount, so seek professional authentication for high-value pairs.

The most common mistake buyers make is overpaying for a heavily worn pair simply because it is rare. Instead, focus on the overall structural integrity and whether the shoe has been restored, as restoration can significantly reduce value. Also, avoid being swayed by a low price without checking for reproduction parts, which are common in this era.

Related questions

What are the most iconic Air Jordan 3 colorways from 1989?

The most iconic 1989 Air Jordan 3 colorways are the 'White Cement' and 'Black Cement.' The White Cement gained fame from Michael Jordan's dunk contest win, while the Black Cement was his on-court choice during the regular season. Both feature the classic elephant print and are considered foundational to the Air Jordan legacy.

How many Air Jordan 3 colorways were released in 1989?

In 1989, Nike released four main Air Jordan 3 colorways: White Cement, Black Cement, True Blue, and Fire Red. These were the only official colorways available to the public that year. Each had distinct color blocking, but all shared the iconic elephant print and visible Air sole.

Which Air Jordan 3 colorway is the rarest from 1989?

Among the 1989 releases, the 'Fire Red' colorway is considered the rarest, as it had the lowest production numbers. It was also the last to be retroed, making original pairs highly sought after. Its scarcity, combined with its vibrant red accents, makes it a prized possession for collectors.

What makes the Air Jordan 3 'White Cement' special?

The 'White Cement' Air Jordan 3 is special because it was worn by Michael Jordan during the 1988 Slam Dunk Contest, where he performed the famous free-throw line dunk. This moment cemented the shoe's place in basketball history. Its white leather and grey elephant print make it a timeless classic.

Are Air Jordan 3 'Black Cement' shoes good for everyday wear?

Yes, the 'Black Cement' Air Jordan 3 is durable and comfortable for everyday wear, thanks to its full-length Air sole and sturdy leather upper. However, original 1989 pairs are now over 30 years old, so they may require careful handling. Modern retros offer better comfort for daily use.

What is the difference between the 'True Blue' and 'White Cement' Air Jordan 3?

The 'True Blue' features a white leather upper with blue accents on the heel, tongue, and outsole, while the 'White Cement' has grey elephant print and red accents. The True Blue is often considered a more subtle colorway, while the White Cement is more iconic due to its association with the dunk contest.

How can I verify the authenticity of a 1989 Air Jordan 3?

To verify authenticity, check the production date on the size tag, which should read '1988' or '1989.' Examine the elephant print pattern, which should be consistent and not too glossy. Also, look for the Nike Air logo on the heel, and compare the stitching and materials with known authentic pairs. Professional authentication services are recommended.

What is the current market value of a 1989 Air Jordan 3?

The market value varies widely based on condition, colorway, and completeness. A deadstock pair of 'Black Cement' can fetch over $5,000, while worn pairs might sell for $1,000-$2,000. 'Fire Red' pairs are even rarer, often exceeding $8,000. Always check recent auction results for accurate pricing.

FAQ

Why are Air Jordan 3s from 1989 so expensive?

Air Jordan 3s from 1989 are expensive due to their historical significance, limited production, and age. They are considered the first Air Jordan designed by Tinker Hatfield and the first to feature the Jumpman logo. Original pairs are rare, and the materials and craftsmanship are highly regarded by collectors.

What is the most comfortable Air Jordan 3 colorway from 1989?

All 1989 Air Jordan 3s share the same cushioning technology, so comfort is similar across colorways. However, the 'White Cement' is often cited as the most comfortable due to its softer leather upper. The visible Air unit in the heel provides adequate impact protection, though modern retros are more comfortable.

Did Michael Jordan wear all four 1989 colorways on the court?

Michael Jordan primarily wore the 'Black Cement' and 'White Cement' colorways during the 1988-89 NBA season. He also wore the 'True Blue' in a few games, but the 'Fire Red' was not worn on court until later. The Black Cement was his go-to for most games.

What is the difference between the 1989 and 2018 retro of the Air Jordan 3?

The 2018 retro of the Air Jordan 3 'Black Cement' features updated materials, including a more durable leather and a slightly higher cut. The elephant print is also more textured. However, the 1989 original has a slimmer silhouette and uses a different type of leather that some collectors prefer.

Are there any Air Jordan 3 colorways from 1989 that were never released?

Yes, there were several sample colorways created in 1989 that never saw a public release, such as the 'Doernbecher' and various player exclusives. These are extremely rare and not considered part of the official 1989 lineup. They are only available through private collectors or auctions.

How should I store my 1989 Air Jordan 3s to preserve them?

Store them in a cool, dry place away from direct sunlight and humidity. Use shoe trees to maintain their shape, and keep them in their original box with tissue paper. Avoid plastic bags, as they can trap moisture. Regularly check for any signs of sole separation or cracking.

What is the significance of the elephant print on Air Jordan 3s?

The elephant print was inspired by a photo of an elephant that Tinker Hatfield saw. It was used to add texture and durability to the toe and heel areas. This design element became a signature of the Air Jordan 3 and has been used in many subsequent releases.

Can I wear original 1989 Air Jordan 3s for basketball?

It is not recommended to play basketball in original 1989 Air Jordan 3s due to their age and potential for sole separation. The glue may have deteriorated, and the midsole could crumble. For playing, it's better to use modern retros or other basketball shoes.

What is the most sought-after Air Jordan 3 colorway from 1989?

The most sought-after is the 'Black Cement' because of its association with Michael Jordan's iconic performances and its versatile black colorway. It is also the most frequently retroed, but original 1989 pairs remain highly coveted. The 'Fire Red' is a close second due to its rarity.

How do I clean my 1989 Air Jordan 3s without damaging them?

Use a soft brush or cloth with a mild soap and water solution. Gently scrub the leather and elephant print, avoiding excessive moisture. Do not use harsh chemicals or submerge the shoes. After cleaning, let them air dry at room temperature, away from heat sources.

Sources

• https://www.sneakerfreaker.com/features/air-jordan-3-history/
• https://www.highsnobiety.com/p/air-jordan-3-colorways-ranked/
• https://stockx.com/news/air-jordan-3-history/
• https://www.complex.com/sneakers/a/complex/air-jordan-3-1988-2018
• https://www.solereview.com/air-jordan-3-retro-review/
• https://www.nicekicks.com/air-jordan-3-colorways/
• https://www.solecollector.com/news/air-jordan-3-1988-2018-history/
• https://www.espn.com/nba/story/_/id/27300000/air-jordan-3-turns-30

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