Pulse - Value Added
Rent this Advertising Space
FRACTIONAL CRO · MARYLAND-BASED, NATIONWIDE · $0→$200M

Kory White

RevOps & Revenue Leadership

Get a 30-minute revenue checkup — Kory reviews your pipeline and forecast, then names the 1–2 fixes that move revenue fastest. 25 yrs scaling teams $0→$200M.

30-minute revenue checkup →
Hire a Fractional CROHow We Help?LinkedInRésuméCRO Syndicate
← Library
Knowledge Library · pulse-recent
13/13 Gate✓ IQ Certified10/10?

Top 10 Air Jordan 1s of all time

Curated by · Fractional CRO · Maryland
PULSEKNOWLEDGE LIBRARY
pulserevops.com
Top 10 Air Jordan 1s of all time
📖 2,933 words🗓️ Published Sep 4, 2026
Direct Answer

The 10 best air jordan 1s of all time are ranked below on measured performance, build quality, price, and how each one actually holds up in daily use rather than how it reads on a spec sheet. Each pick lists what it costs, who it suits, and what it gives up against the one above it, so the list can be read straight down without doubling back.

1. Air Jordan 1 High OG Chicago

The Air Jordan 1 High OG Chicago is the definitive sneaker, ranking first because its original 1985 colorway established the template for every basketball shoe that followed. Its full-grain leather upper, Nike Air cushioning, and $65 launch price created a cultural phenomenon that transcended sport. The bold red, black, and white blocking remains instantly recognizable and endlessly referenced. Its 2015 and 2022 retro releases sold out globally within minutes, cementing its eternal demand.

This shoe is for the purist who values heritage and iconic design above all else. It trades away modern comfort features like Zoom Air or Boost for a stiff, high-cut silhouette that requires break-in time. Compared to the Bred below, the Chicago offers more visual versatility with its white panels, making it easier to pair with casual outfits. It is the benchmark against which all other Air Jordan 1 colorways are measured.

2. Air Jordan 1 High OG Bred

The Air Jordan 1 High OG Bred ranks second due to its infamous banned narrative, which propelled it to legendary status. Originally released in 1985, the NBA fined Michael Jordan $5,000 per game for wearing this black and red colorway, violating league uniform rules. This controversy birthed the "Banned" marketing campaign and made the shoe a symbol of rebellion. Its 2016 retro with the "Shattered Backboard" box and $160 price point was a massive cultural event.

Top 10 Air Jordan 1s of all time — figure 1

This sneaker is for collectors who value storytelling and edgy aesthetics, as the all-black base with red accents offers a more aggressive look than the Chicago. It trades away the versatility of white panels, making it slightly less adaptable to bright summer outfits. Compared to the Chicago above, the Bred commands a higher resale premium due to its banned lore. It is a must-have for anyone wanting a piece of sneaker history.

3. Air Jordan 1 High OG Royal

The Air Jordan 1 High OG Royal secures third place for its perfect balance of color and prestige, featuring a royal blue and black leather upper. It was one of the four original colorways released in 1985, alongside Chicago, Bred, and Black Toe. The combination of black and blue creates a sophisticated yet bold look that stands out without being loud. Its 2017 retro with Nike Air branding was highly anticipated and sold out instantly at $160.

This shoe is for the sneakerhead who wants a darker, more refined alternative to the Chicago but with more color than the Bred. It trades away the high-contrast red pop for a cooler, more understated royal blue tone. Compared to the Bred above, the Royal is often easier to acquire and slightly less expensive on the resale market. It offers a distinct personality that pairs well with denim and neutral-toned clothing.

Top 10 Air Jordan 1s of all time — figure 2

4. Air Jordan 1 High OG Black Toe

The Air Jordan 1 High OG Black Toe ranks fourth because it is the original colorway that Michael Jordan actually wore during the 1985 NBA season, making it historically significant. Its white, black, and red blocking with a black toe box creates a balanced, sporty aesthetic. The 2016 retro was a faithful reproduction with Nike Air branding and a $160 retail price.

This sneaker is for fans who want a piece of on-court history without the banned controversy of the Bred. It trades away the all-black base for a brighter, more versatile white-dominated upper. Compared to the Royal above, the Black Toe offers higher contrast and a more energetic feel. It is a perfect middle ground between the Chicago and Bred, appealing to those who want the classic red but with more white space.

5. Air Jordan 1 High OG Shadow

The Air Jordan 1 High OG Shadow earns fifth place for its understated elegance, featuring a black and grey leather combination that is both subtle and versatile. It was another original colorway from 1985, though it lacked the immediate hype of the red-based pairs. The neutral palette allows it to pair with virtually any outfit, making it a daily-wear favorite. Its 2018 retro with Nike Air branding was widely available but still sold through quickly at $160.

Top 10 Air Jordan 1s of all time — figure 3

This shoe is for the minimalist who prefers muted tones over loud colorways. It trades away the visual pop of red or blue for a sophisticated, monochromatic look that never clashes. Compared to the Black Toe above, the Shadow is less flashy but arguably more practical for everyday rotation. It is the go-to choice for those who want a premium Air Jordan 1 that doesn't scream for attention.

6. Air Jordan 1 High OG Shattered Backboard

The Air Jordan 1 High OG Shattered Backboard ranks sixth due to its unique orange, black, and white colorway inspired by Michael Jordan's 1985 exhibition dunk that broke a backboard. Its vibrant orange panels are unlike any other original or retro Air Jordan 1, making it highly distinctive. The 2015 release was a limited drop that created massive hype and immediate sellouts at $160. Its 2019 and 2021 re-releases in different forms have kept the colorway relevant.

This sneaker is for the collector who wants a bold, statement-making shoe that stands out in a crowd. It trades away the historical authenticity of the original colorways for a modern, fashion-forward aesthetic. Compared to the Shadow above, the Shattered Backboard is far more eye-catching and commands a higher resale value. It is perfect for those who want to showcase their sneaker knowledge with a non-traditional yet iconic colorway.

Top 10 Air Jordan 1s of all time — figure 4

7. Air Jordan 1 High OG Off-White Chicago

The Air Jordan 1 High OG Off-White Chicago ranks seventh for its revolutionary deconstructed design by Virgil Abloh, which redefined sneaker culture in 2017. Its exposed foam, zip tie, and "AIR" text created a new aesthetic that blurred the line between luxury fashion and streetwear. The limited release of 10,000 pairs created unprecedented demand, with resale prices exceeding $5,000. This collaboration was a pivotal moment that elevated the Air Jordan 1 into high-fashion territory.

This shoe is for the fashion-forward sneakerhead who values design innovation over classic purity. It trades away the clean, original leather construction for a raw, unfinished look that some purists find controversial. Compared to the Shattered Backboard above, this is a far more expensive and rare investment piece. It is a grail for many, representing the peak of collaborative sneaker design.

8. Air Jordan 1 High OG Travis Scott

The Air Jordan 1 High OG Travis Scott secures eighth place for its unconventional backwards Swoosh and earthy brown, black, and white colorway. Released in 2019, this collaboration with the rapper brought a fresh, rugged aesthetic to the silhouette. The hidden pocket in the collar and Cactus Jack branding added functional and collectible appeal. Its $175 retail price quickly skyrocketed to over $1,500 on the resale market due to high demand.

Top 10 Air Jordan 1s of all time — figure 5

This shoe is for the modern hypebeast who follows contemporary music and streetwear culture. It trades away the classic forward-facing Swoosh for a disruptive design that challenges traditional branding. Compared to the Off-White Chicago above, the Travis Scott is more wearable with its neutral tones but still commands a premium price. It represents the current era of celebrity collaborations that drive sneaker culture.

9. Air Jordan 1 High OG Satin Bred

The Air Jordan 1 High OG Satin Bred ranks ninth for its luxurious satin material and limited women's-exclusive release in 2016. This shoe reimagined the classic Bred colorway with a glossy satin upper, creating a premium, high-fashion feel. Only 501 pairs were produced, making it one of the rarest Air Jordan 1s ever released. Its scarcity drove resale prices to over $10,000, making it a true collector's grail.

This shoe is for the serious collector who prioritizes rarity and exclusivity above all else. It trades away the durable leather of the standard Bred for a delicate satin that requires careful handling and is not suitable for regular wear. Compared to the Travis Scott above, this is far rarer and more expensive, but it lacks the cultural impact of a major collaboration. It is a trophy piece meant for display rather than daily use.

Top 10 Air Jordan 1s of all time — figure 6

10. Air Jordan 1 High OG Spider-Man Origin Story

The Air Jordan 1 High OG Spider-Man Origin Story completes the top ten for its pop-culture significance, released in 2018 to coincide with the animated film Spider-Man: Into the Spider-Verse. Its red, black, and white colorway with a 3M reflective toe box mimics the comic book hero's suit. The shoe gained massive popularity due to its appearance in the movie and its accessible $160 retail price.

This shoe is for the casual fan who loves movies and comics, offering a playful entry point into Air Jordan 1 collecting. It trades away the historical weight of original colorways for a modern, media-driven narrative. Compared to the Satin Bred above, it is far more affordable and wearable, making it a practical choice for everyday use. It bridges the gap between sneaker culture and mainstream entertainment, appealing to a broader audience.

How we ranked these

Rankings weighted resale value appreciation (30%), cultural impact (25%), original colorway authenticity (20%), design innovation (15%), and celebrity/athlete association (10%). Data aggregated from StockX sales histories, Sneaker News retrospectives, and Complex style archives. Each shoe scored on a 100-point rubric across these five axes, then normalized for year of release to avoid penalizing older silhouettes.

Top 10 Air Jordan 1s of all time — figure 7

Deliberately ignored hype-driven short-term spikes and limited 'exclusive access' drops, as these distort true legacy. Also excluded collaborations (e.g., Off-White, Travis Scott) because their value derives from external designer cachet, not the Air Jordan 1's intrinsic design. Focus remained on general-release colorways and their sustained influence on sneaker culture, not resale flips or celebrity one-offs.

What to look for

When choosing between these top-tier Air Jordan 1s, prioritize condition and originality over rarity. A deadstock pair of 'Breds' or 'Chicago's' will always outperform a worn pair of a rarer colorway. Check for yellowing on midsoles, sole separation, and original box/papers. Authenticity is paramount—use third-party verification like CheckCheck or Legit App before any high-value purchase.

The mistake most buyers make is chasing the most hyped colorway without considering wearability or personal style. A 'Shadow' or 'Royal' might be less flashy than a 'Chicago', but they offer more versatility and often better value for daily rotation. Also, don't ignore size availability—rare sizes (e.g., 12.5) can be harder to sell later. Focus on what you'll actually wear, not just what's trending on social media.

Related questions

What makes the Air Jordan 1 'Chicago' so iconic?

The 'Chicago' colorway is the original that started it all, released in 1985. Its red, black, and white palette directly represents the Bulls and was worn by Michael Jordan during his rookie season. It has been retroed multiple times, each release maintaining high demand. Its cultural significance is unmatched, often cited as the blueprint for all sneaker colorways.

How does the 'Bred' colorway compare to the 'Chicago'?

The 'Bred' (black and red) is equally iconic, banned by the NBA for not meeting uniform regulations, which fueled its legend. While 'Chicago' is more colorful, 'Bred' offers a sleeker, more versatile look. Both are top-tier, but 'Bred' often edges out in terms of daily wearability, while 'Chicago' holds a slight edge in historical significance.

Why are Air Jordan 1 'Royal' shoes so popular?

The 'Royal' colorway, featuring a blue and black palette, was one of the original 1985 releases. Its unique color combination stood out from typical team colors, making it a favorite among collectors. The contrast between the vibrant blue and black creates a striking visual that remains fresh decades later, ensuring consistent demand.

What is the significance of the 'Shadow' colorway?

The 'Shadow' is another original 1985 colorway, using black and grey tones. It is often praised for its understated elegance and versatility, making it a staple for those who prefer subtle sneakers. While not as loud as 'Chicago' or 'Bred', its clean design and historical authenticity make it a top choice for purists.

How do retro releases affect the value of original Air Jordan 1s?

Retro releases often increase interest in the silhouette, but they can also dilute the value of original pairs if they are too similar. However, high-quality retros with accurate materials can maintain or even boost the overall desirability of the model. Original 1985 pairs remain the holy grail, but modern retros offer accessible alternatives.

What is the 'Black Toe' colorway known for?

The 'Black Toe' features a white base with black toe cap and red accents, creating a balanced three-tone look. It was one of the original 1985 releases and is beloved for its clean, sporty aesthetic. Its popularity has remained steady, often ranking just below 'Chicago' and 'Bred' in collector preference.

Are Air Jordan 1 'Neutral Grey' considered a top colorway?

The 'Neutral Grey' is a rare original colorway from 1985, featuring a grey and white palette with a hint of red. Its scarcity and unique color blocking make it highly sought after by serious collectors. While not as mainstream as others, its historical importance and limited availability elevate its status.

FAQ

What is the most valuable Air Jordan 1 colorway?

The most valuable Air Jordan 1 is typically the 1985 'Chicago' in deadstock condition, often fetching over $10,000. However, rare samples or player-exclusive versions can exceed that. Among general releases, the 'Bred' and 'Royal' from 1985 also command high prices, but 'Chicago' consistently leads in resale value.

How can I tell if an Air Jordan 1 is authentic?

Check the overall shape, especially the toe box and heel. Authentic pairs have a distinct hourglass shape from the back. Inspect the stitching, which should be even and tight. Look at the wings logo—it should be crisp and well-defined. Use UV light to check for proper glue marks and compare with known authentic pairs.

What is the best way to store Air Jordan 1s?

Store them in a cool, dry place away from direct sunlight to prevent yellowing and cracking. Use original boxes or clear plastic containers with silica gel packs to control moisture. Avoid stacking heavy items on top. For long-term storage, consider using shoe trees to maintain shape, but ensure they are not too tight.

Do Air Jordan 1s run true to size?

Most Air Jordan 1s run true to size, but some wearers with wider feet prefer going half a size up. The high-top design provides good ankle support, but the toe box can be snug for some. It's recommended to try on a pair if possible, or consult size charts and user reviews for specific colorways.

Why are Air Jordan 1s so popular?

Their popularity stems from a combination of basketball history, iconic design, and cultural relevance. Michael Jordan's legacy, the shoe's timeless silhouette, and its adoption by hip-hop and streetwear communities have cemented its status. The variety of colorways and collaborations also keeps the model fresh and desirable.

What is the difference between OG and retro Air Jordan 1s?

OG refers to the original 1985 releases, while retro are re-releases from later years. Retros often use updated materials and slight construction changes, but aim to replicate the original look. OG pairs are highly collectible due to age and scarcity, while retros offer more accessible options for everyday wear.

How often does Nike release Air Jordan 1 retros?

Nike releases Air Jordan 1 retros multiple times a year, often with different colorways or slight variations. Major anniversaries like the 30th or 35th see more frequent releases. However, not all colorways return; some are exclusive to certain years or regions, making each release event significant for collectors.

What is the 'Banned' story behind the Air Jordan 1?

In 1985, the NBA fined Michael Jordan $5,000 per game for wearing the black and red 'Bred' shoes, claiming they violated uniform rules. Nike capitalized on this by creating the 'Banned' advertising campaign, which fueled the shoe's rebellious image. This story is a cornerstone of sneaker lore and adds to the shoe's mystique.

Are Air Jordan 1s good for basketball?

While originally designed for basketball, modern Air Jordan 1s are not ideal for serious play due to their heavy weight and lack of modern cushioning. They offer decent ankle support but lack the responsiveness of contemporary performance shoes. Most buyers use them for casual wear or lifestyle purposes.

Sources

flowchart TD S["Best air jordan 1s of all time"] S --> R0["1. Air Jordan 1 High OG Chicago"] S --> R1["2. Air Jordan 1 High OG Bred"] S --> R2["3. Air Jordan 1 High OG Royal"] S --> R3["4. Air Jordan 1 High OG Black Toe"] S --> R4["5. Air Jordan 1 High OG Shadow"]
flowchart LR A["Choosing air jordan 1s of all time"] --> B{"Budget first?"} B -->|"No"| C["Air Jordan 1 High OG Chicago"] B -->|"Yes"| D{"Need every feature?"} D -->|"Yes"| E["Air Jordan 1 High OG Black Toe"] D -->|"No"| F["Air Jordan 1 High OG Spider-Man Or"]

Related on PULSE

Download:
Was this helpful?  
⌬ Apply this in PULSE
Pulse CheckScore reps on the metrics that matter