“SHOULD DO IT” — Sales Meme

Question

Pulse · Accepted Answer

## Direct Answer

The "Should Do It" sales meme is a piece of light sales-team humor about the gap between *knowing* the next move and *making* it. This version pairs the caption "ONE MORE FOLLOW-UP" with "SHOULD DO IT" over a pulse-monitor motif — a nod to the rep who stares at an obvious follow-up, knows it's the right play, and still hesitates to send it. It's an inside joke about procrastination and decision-friction in sales, meant for a Slack channel, a kickoff slide, or a LinkedIn post. There's no data claim attached to it and nothing to buy — it's a relatable gag about the moment you tell yourself you *should* do the thing, then weigh whether you actually will.

### “SHOULD DO IT” — Sales Meme

![“SHOULD DO IT” — Sales Meme — “SHOULD DO IT” — Sales Meme](https://image.pollinations.ai/prompt/high%20quality%20editorial%20professional%20editorial%20photography%20photograph%20illustrating%20%E2%80%9CSHOULD%20DO%20IT%E2%80%9D%20%E2%80%94%20Sales%20Meme%20%E2%80%9CSHOULD%20DO%20IT%E2%80%9D%20%E2%80%94%20Sales%20Meme%2C%20realistic%20magazine%20style%2C%20warm%20light%2C%20no%20text%2C%20no%20watermark?width=1200&height=675&nologo=true&model=flux&seed=85570)

[![“SHOULD DO IT” — Sales Meme](/graphics/assets/gb0214.svg)](/graphics/assets/gb0214.svg)

A clean vector sales meme — "ONE MORE FOLLOW-UP" over "SHOULD DO IT" with a pulse-monitor motif. Light, shareable humor for your sales Slack or kickoff.

**Format:** SVG (scalable vector) · **Size:** 1200×1200 px · **Category:** Meme · **License:** Free to use — no attribution required.

[⬇ Download this graphic](/graphics/assets/gb0214.svg)

```mermaid
flowchart TD
    A["Rep sees a warm lead"] --> B["Knows the follow-up is the right move"]
    B --> C{"Send it now?"}
    C -->|"Acts immediately"| D["Follow-up goes out"]
    C -->|"I'll do it later"| E["Task slips down the list"]
    D --> F["Deal keeps momentum"]
    E --> G["Lead goes cold"]
```

```mermaid
flowchart TD
    A["'Should do it' moment"] --> B{"Turn it into a rule?"}
    B -->|"Yes — make it a must-do"| C["Add to cadence / CRM reminder"]
    B -->|"No — leave it to willpower"| D["Depends on the day"]
    C --> E["Happens every time"]
    D --> F["Happens sometimes"]
    E --> G["Predictable pipeline"]
    F --> G
```

## Recolor it to your brand

![“SHOULD DO IT” — Sales Meme — Recolor it to your brand](https://image.pollinations.ai/prompt/high%20quality%20editorial%20professional%20editorial%20photography%20photograph%20illustrating%20Recolor%20it%20to%20your%20brand%20%E2%80%9CSHOULD%20DO%20IT%E2%80%9D%20%E2%80%94%20Sales%20Meme%2C%20realistic%20magazine%20style%2C%20warm%20light%2C%20no%20text%2C%20no%20watermark?width=1200&height=675&nologo=true&model=flux&seed=69274)

Use the color picker above to recolor this graphic to your team or company colors, switch the background (including transparent), then download it as an SVG or PNG. No sign-up, no watermark.

## How to use it
The SVG scales to any size with no quality loss — drop it straight into PowerPoint, Google Slides, Canva, Figma, or a LinkedIn banner slot. The PNG export is ready to upload anywhere that wants a raster image.

## More free graphics
Browse the full [Pulse Graphics library](/graphics) — banners, slides, printables, quote cards, and clip art you can borrow for your own decks and posts.

## Related on PULSE

- [“It’s in the CRM, I Swear” — Sales Meme](/knowledge/gb0020)
- [“TIME TO DO IT AGAIN” — Sales Meme](/knowledge/gb0220)
- [“FINANCE: NOT YET” — Sales Meme](/knowledge/gb0219)
- [“THE KISS OF DEATH” — Sales Meme](/knowledge/gb0218)
- [“EVERY. SINGLE. MONTH.” — Sales Meme](/knowledge/gb0217)
- [“IT'S A NOT YET” — Sales Meme](/knowledge/gb0216)

## Why This Meme Hits So Hard: The Psychology Behind “Should Do It”

The “SHOULD DO IT” sales meme lands because it names something every rep recognizes: the **intention–action gap**, the distance between knowing what you should do and actually doing it. In sales that gap is everywhere, because the work is a steady stream of small, slightly uncomfortable actions — one more call, one more follow-up, one more ask for the referral.

Behavioral researchers call part of this **present bias**: people tend to weight an immediate, concrete cost (the awkwardness of sending a cold-ish follow-up) more heavily than a larger but delayed reward (the commission if the deal closes). The meme captures that lopsided math. The rep knows the logical path. The emotional resistance is just loud enough to turn it into a joke instead of an action.

There’s also an identity angle. Sales culture celebrates the always-on “hustler,” so when a rep stalls, it creates a small dissonance: *I’m supposed to be the person who does this.* The meme gives people permission to laugh at that gap rather than feel ashamed of it, which is exactly why it spreads.

And it’s contextually universal. Whether you’re an SDR working a list of fifty cold accounts or an AE nursing a nine-month enterprise cycle, t

Kory White

“SHOULD DO IT” — Sales Meme