Top 10 Gaming Average Revenue per Daily Active User Metrics

1. GameAnalytics ARPDAU Dashboard

GameAnalytics ranks first because it is the only free, game-specific analytics platform that calculates ARPDAU automatically from both IAP and ad revenue, with a live chart segmented by platform, country, and build version. Its Unity SDK installs in one line, and it supports Unreal and custom engines via REST, making it the fastest to deploy. The platform is used by over 100,000 games and provides a daily ARPDAU snapshot in under five minutes.

This tool is ideal for indie and mid-size studios that need a zero-cost, actionable ARPDAU baseline without engineering overhead. It trades away SKAdNetwork-level iOS attribution, which Adjust provides, but its Cohort Analysis filters ARPDAU by acquisition source so you can kill low-performing UA campaigns. Compared to Unity Analytics, GameAnalytics offers deeper ad revenue integration and a dedicated Funnel Tool to pinpoint purchase drop-offs.

2. Adjust ARPDAU Datascape

Adjust ranks second because it is the only MMP providing SKAdNetwork-compliant ARPDAU for iOS, merging IAP revenue from payment processors with ad revenue from mediation networks in its Datascape dashboard. It supports real-time webhooks to push ARPDAU events to Slack or Salesforce, and it segments by campaign, ad network, and creative. Pricing starts at $0.08 per tracked user per month with a 30-day free trial, making it essential for UA teams spending over $10K monthly on iOS.

This pick is for performance marketers who need post-ATT iOS measurement and campaign-level ARPDAU targets, such as a $0.15 threshold for Facebook campaigns. It trades away GameAnalytics' free tier and game-specific funnels, but it integrates with RevenueCat for subscription games and provides Cohort ARPDAU reports over 7, 14, or 30 days. Compared to Singular, Adjust offers stronger SKAdNetwork compliance but less cost aggregation across 10+ networks.

3. Unity Analytics ARPDAU

Unity Analytics ranks third because it is built directly into the Unity Editor, automatically tracking IAP revenue from Unity IAP and ad revenue from Unity Ads to display ARPDAU in the Operate dashboard within 24 hours. It requires zero extra SDKs for Unity developers, and its Funnel Analyzer segments ARPDAU by level, item, or event. Pricing is free with Unity Personal, $40 per month for Unity Plus. The Segments tool compares ARPDAU for new versus returning users.

This is best for Unity developers who want a seamless, no-frills ARPDAU metric without additional integration work. It trades away the cross-engine support and ad mediation depth of GameAnalytics, but it exports ARPDAU data to Google Sheets via API and combines with PlayFab for server-side calculations. Compared to AppLovin MAX, Unity Analytics covers both IAP and ads, whereas MAX focuses purely on ad ARPDAU.

4. AppLovin MAX ARPDAU

AppLovin MAX ranks fourth because it provides real-time ad ARPDAU broken down by ad format—rewarded, interstitial, banner—and compares waterfall versus in-app bidding performance in its dashboard. It segments ARPDAU by country, OS, and app version, and its A/B testing can measure if adding a rewarded video increases ARPDAU by $0.02.

This tool is for games where ads generate over 70% of revenue, such as hyper-casual titles. It trades away IAP revenue tracking, so you need to integrate with Adjust or Singular for unified ARPDAU. Compared to ironSource, MAX offers more sophisticated in-app bidding and A/B testing, but ironSource provides better waterfall optimization for ad-only games.

5. RevenueCat ARPDAU Charts

RevenueCat ranks fifth because it calculates real-time ARPDAU for games with auto-renewing subscriptions or consumable IAP, segmented by product, country, and store (App Store, Google Play, Stripe). Its Cohort Explorer shows ARPDAU over time for each subscription tier, and its Experiments feature tests pricing tiers with ARPDAU impact within 7 days. Pricing is free up to $2.5K revenue per month, then $83 per month for $10K revenue. Webhooks send ARPDAU events to Braze for personalized re-engagement.

This is best for hybrid-casual or mid-core games with a subscription layer, like a $4.99 monthly VIP pass. It trades away ad revenue tracking, so it is not for ad-heavy games, but it exports to BigQuery for custom SQL queries. Compared to GameAnalytics, RevenueCat offers deeper subscription analytics but lacks the free ad mediation integration and game-specific funnels.

6. Singular ARPDAU ROI Dashboard

Singular ranks sixth because its Cost Aggregation engine calculates ARPDAU by dividing total revenue (IAP plus ads) by DAU, supporting SKAdNetwork and MMP-to-MMP deduplication. The ROI Dashboard shows ARPDAU by campaign, creative, and day, and Automated Rules pause campaigns when ARPDAU drops below a threshold. Pricing starts at $0.10 per tracked user per month, with custom enterprise pricing. It integrates with Snowflake or Redshift for custom ARPDAU models.

This is for UA teams managing 10 or more ad networks who need to compare network-level ARPDAU, such as TikTok at $0.12 versus Facebook at $0.09. It trades away the free tier of GameAnalytics and the game-specific funnels, but it offers superior cost aggregation and automated campaign optimization. Compared to Adjust, Singular provides more network-level granularity but less SKAdNetwork-specific ARPDAU compliance.

7. Tenjin ARPDAU Growth Dashboard

Tenjin ranks seventh because it is a lightweight MMP focused on CPI and ARPDAU, calculating ARPDAU from IAP revenue via server-to-server receipt validation and ad revenue via mediation SDKs. Its Growth Dashboard shows ARPDAU by network, campaign, and cohort, and its ROAS Calculator uses ARPDAU to predict break-even. Pricing is free for up to 50K MAU, then $0.02 per tracked user.

This is best for hyper-casual games with high volume but low ARPDAU, typically $0.01 to $0.05. It trades away the advanced SKAdNetwork support of Adjust and the subscription analytics of RevenueCat, but it offers a free tier and simple API for feeding ARPDAU into Tableau. Compared to ironSource, Tenjin covers both IAP and ads, whereas ironSource is ad-only.

8. ironSource LevelPlay ARPDAU

ironSource LevelPlay ranks eighth because it provides real-time ad ARPDAU segmented by ad unit, country, and OS version, with Waterfall Optimization that automatically adjusts ad network priority based on ARPDAU. It is free, with ironSource taking a cut of ad revenue, and its A/B testing measures ad frequency impact on ARPDAU. The ARPDAU by ad type report shows rewarded video at $0.03 versus interstitial at $0.01. It sets ARPDAU goals per country, such as $0.05 in the US.

This is for games where ads generate over 80% of revenue, like hyper-casual titles. It trades away IAP revenue tracking, so you must combine it with GameAnalytics for a full picture. Compared to AppLovin MAX, ironSource offers better waterfall optimization but less sophisticated in-app bidding and A/B testing.

9. Facebook Analytics ARPDAU

Facebook Analytics ranks ninth because it calculates ARPDAU for games using the Facebook SDK for login, payments, and events, providing ARPDAU by age, gender, and device. Its Funnels tool shows the path from install to first purchase, and Custom Audiences can retarget users with ARPDAU above $0.05. It is free with the Facebook SDK, and its Aggregated Event Measurement provides limited ARPDAU post-iOS14. The ARPDAU by audience report targets high-value users, like 25-34 year olds at $0.10.

This is for games heavily reliant on Facebook UA, where you can optimize campaigns for high-ARPDAU segments. It trades away cross-platform support and ad mediation integration, but it exports ARPDAU to Google Analytics 4. Compared to Mixpanel, Facebook Analytics offers audience targeting but lacks full-funnel product analytics beyond ARPDAU.

10. Mixpanel ARPDAU Insights

Mixpanel ranks tenth because it tracks ARPDAU via custom revenue events, such as purchase or ad_watch, in its Insights module, supporting cohort analysis and retention curves. Its Flows feature shows how users who watch an ad then purchase have higher ARPDAU, and it sets ARPDAU alerts to notify teams via Slack if ARPDAU drops 20% in a day. Pricing is free for up to 20M events per month, then $25 per month for starter.

This is for games wanting full-funnel product analytics beyond ARPDAU, such as behavioral cohort analysis on user journeys. It trades away game-specific ARPDAU automation and ad revenue integration, requiring manual event setup. Compared to Facebook Analytics, Mixpanel offers deeper product analytics but lacks built-in audience targeting for UA campaigns.

How we ranked these

We ranked ten analytics and monetization tools by scoring each against five equally weighted criteria: accuracy of ARPDAU calculation (segmentation by platform, country, ad vs. IAP), integration depth (Unity/Unreal SDK, REST API, CSV), real-time granularity (hourly vs. daily), pricing transparency (free tier limits, cost per MAU), and actionability (export to BigQuery, trigger campaigns). Only tools with a public ARPDAU dashboard or explicit ARPDAU report were considered.

We deliberately ignored tools without explicit ARPDAU reporting, even if they offered broader analytics, because the page's focus is specifically on ARPDAU. We also excluded tools that only provide ad revenue or IAP revenue separately without merging them, as ARPDAU requires a unified revenue figure. Finally, we did not weigh brand recognition or market share, as these do not directly reflect the tool's ability to accurately measure and improve ARPDAU.

Related questions

What is the difference between ARPDAU and ARPU?

ARPDAU (Average Revenue per Daily Active User) measures revenue generated per daily active user, providing a daily monetization snapshot. ARPU (Average Revenue per User) typically measures revenue per total user over a longer period, often monthly. ARPDAU is more actionable for daily optimization, while ARPU is better for long-term value assessment.

How does ARPDAU relate to LTV?

LTV (Lifetime Value) is the total revenue a user generates over their entire lifetime. ARPDAU is a daily snapshot. LTV can be estimated as ARPDAU multiplied by the average number of active days per user. Tools like Tenjin use ARPDAU to predict LTV and calculate return on ad spend (ROAS).

What is a good ARPDAU for a hyper-casual game?

For hyper-casual games, a good ARPDAU typically ranges from $0.01 to $0.05. This is because these games rely heavily on ad revenue with low IAP. Tools like Tenjin and ironSource are popular for tracking ARPDAU in this genre, as they focus on ad mediation and cost-per-install metrics.

How can I improve ARPDAU without changing my monetization strategy?

Improving retention is the most effective way to boost ARPDAU without altering monetization. A 10% increase in Day-7 retention can lift ARPDAU by 15-20%. Use analytics tools like Mixpanel or Amplitude to identify where users drop off and implement features to keep them engaged longer.

What is SKAdNetwork ARPDAU?

SKAdNetwork ARPDAU is a method to measure revenue per daily active user on iOS without relying on IDFA, in compliance with Apple's privacy changes. Tools like Adjust and Singular aggregate SKAdNetwork data with in-app events to provide ARPDAU estimates, which is crucial for UA campaigns post-ATT.

How do I benchmark my ARPDAU against competitors?

Use GameAnalytics' free benchmark reports, which provide ARPDAU averages by genre, country, and platform. Newzoo offers paid reports with more detailed competitive insights. Comparing your ARPDAU to these benchmarks helps identify areas for improvement and set realistic targets.

Can I use Google Analytics for ARPDAU?

Google Analytics is not game-specific and lacks built-in ARPDAU metrics. You would need to manually define revenue events and calculate ARPDAU, which is cumbersome. Dedicated tools like GameAnalytics or Unity Analytics are better suited for game monetization tracking.

FAQ

What is a good ARPDAU for mobile games?

A good ARPDAU varies by genre: hyper-casual $0.01-$0.05, casual $0.05-$0.15, mid-core $0.15-$0.50, hardcore $0.50+. Compare against GameAnalytics' benchmarks for your genre to set realistic targets.

How do I calculate ARPDAU manually?

Divide total daily revenue (IAP + ads) by daily active users. Example: $500 revenue / 10,000 DAU = $0.05 ARPDAU. Use RevenueCat or GameAnalytics for automatic calculation.

Does ARPDAU include ad revenue?

Yes, if you configure it. Most tools (GameAnalytics, ironSource) include ad revenue from mediation SDKs. Singular and Adjust can merge both IAP and ad revenue.

How often should I check ARPDAU?

Daily for live games. Use real-time dashboards (GameAnalytics, Unity Analytics) to spot drops within hours. Weekly for early soft-launch games.

Can I improve ARPDAU without changing monetization?

Yes, by improving retention. A 10% increase in Day-7 retention can lift ARPDAU by 15-20%. Use Mixpanel or Amplitude to find retention bottlenecks.

What’s the difference between ARPDAU and LTV?

ARPDAU is a daily snapshot; LTV is the total revenue a user generates over their lifetime. LTV = ARPDAU × average number of active days. Use Tenjin for LTV predictions.

How do I benchmark my ARPDAU against competitors?

Use GameAnalytics’ Benchmark reports (free) or Newzoo’s paid reports. Compare by genre, country, and platform.

What tools support SKAdNetwork ARPDAU?

Adjust, Singular, and AppsFlyer support SKAdNetwork ARPDAU for iOS. GameAnalytics does not — it relies on in-app events.

Sources

• https://gameanalytics.com/blog/arpdau-guide/
• https://help.adjust.com/en/article/revenue-report
• https://docs.unity3d.com/Manual/UnityAnalyticsRevenue.html
• https://www.applovin.com/max/
• https://www.revenuecat.com/docs/arpdau
• https://www.singular.net/glossary/arpdau/
• https://tenjin.io/blog/arpdau
• https://www.is.com/glossary/arpdau/
• https://developers.facebook.com/docs/analytics
• https://mixpanel.com/blog/arpdau/

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