How do you start a leadership coach business in 2027?

Leadership coaching in 2027 sits adjacent to executive coaching but skews toward emerging leaders — new managers, directors, high-potential ICs being prepped for VP. Corporate L&D budgets recovered in 2025-2026 after the post-ZIRP cuts, and "manager training" line items are back, but they're scrutinized. AI tools (Manager-Tools-style bots, Range, Lattice's coaching features) handle the basics, so human coaches sell judgment, accountability, and political navigation. Honest 5/10.

Startup costs. ICF ACC/PCC $3k-$15k including logged hours. 360 assessment licenses (Lominger, Korn Ferry, Center for Creative Leadership) $200-$1k per use. CRM + scheduling $50-$200/mo. LLC + E&O $500-$1.2k. Optional CCL or BetterUp coach credential $2k-$10k. Website + content $1k-$3k.

Credentials. ICF dominates. CCL programs, Hogan/MBTI/EQ-i certifications add credibility. Former senior-leader experience (director+ at recognizable companies) is what HR buyers want to see in your bio. Academic options: Georgetown, Columbia, INSEAD coaching certs.

Customer acquisition. LinkedIn thought leadership in management circles. Marketplace platforms: BetterUp, CoachHub, Torch, Sounding Board (30-60% take). HR business partner referrals. Speaking at HR/L&D conferences (HR Tech, ATD). Books/Substack as authority builders.

Revenue model. Hourly $200-$700. 6-month engagements $8k-$30k. Cohort programs for new manager classes $20k-$120k. Train-the-trainer licensing.

Year-1. 4-10 engagements + cohort pilot, $50k-$140k gross. Slow ramp; year 2-3 compounds via HR referral loops.