Top 10 Sales Script Practice Templates for Cold Calling Success

Curated byKory WhiteChief Revenue Officer · CRO Syndicate

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📅 Published Jun 23, 2026 · 9 min read

Direct Answer

Gong Engage is our #1 pick for cold calling script practice templates, thanks to its AI-powered call analysis and pre-built script frameworks that integrate directly with your CRM. The runner-up is Salesloft’s Cadence Scripts, which offers a more structured, step-by-step approach ideal for teams new to script-based outreach.

Gong Engage best suits revenue teams already using Gong for call recording who want to iterate scripts based on real conversation data; Salesloft is better for organizations prioritizing strict adherence to a MEDDPICC qualification framework during cold calls.

How We Ranked These

We evaluated each template solution against five criteria weighted for practical RevOps use:

Script Customization & Flexibility (25%) – Can you modify scripts for different personas, industries, or stages (e.g., cold call vs. Follow-up)? Tools that support dynamic branching score higher.
CRM & Tool Integration (20%) – Native integrations with Salesforce, HubSpot, Outreach, or Clari are critical for tracking script effectiveness against pipeline data.
Real Conversation Data Feedback Loop (20%) – Does the template incorporate call recording, AI transcription, or win/loss analysis from tools like Gong or Chorus? This separates static templates from dynamic ones.
Ease of Use & Onboarding (15%) – Can a new SDR be productive with this template in under an hour? Templates with built-in Challenger Sale or MEDDIC prompts score higher.
Cost & Scalability (20%) – Pricing per user per month, with a hard ceiling at $200/user for enterprise tools. Free or freemium options get a boost.

1. Gong Engage 🏆 BEST OVERALL

Gong Engage transforms cold calling scripts from static documents into AI-driven playbooks that adapt based on real call data. Its “Script Builder” pulls from thousands of recorded calls to suggest opening lines, objection handles, and discovery questions that have statistically higher conversion rates.

You can embed MEDDPICC qualification prompts directly into the script flow, and the system automatically tags which script variations correlate with closed-won deals.

Use Gong Engage when you have at least 500 recorded calls in your Gong instance—its AI needs that data to generate meaningful recommendations. The template includes branching logic for common scenarios: gatekeeper deflection, C-level vs. Manager outreach, and competitor mentions.

Pricing starts at $90/user/month for the full platform, with script templates included. For RevOps teams, the killer feature is the “Script Performance Dashboard” that shows conversion rates per script branch, segmented by rep tenure and industry vertical. It’s not a standalone template—it’s a system that improves every time you record a call.

2. Salesloft Cadence Scripts

Salesloft’s Cadence Scripts are pre-built templates that live inside your multi-step cadences. Each script is tied to a specific cadence step (e.g., “First Call Attempt” or “Follow-Up Voicemail”), and you can enforce mandatory fields like “Prospect Pain Point” or “Budget Confirmation” before the rep can log the call.

This forces adherence to a MEDDIC or BANT qualification framework without requiring reps to memorize a script.

Best for teams running high-volume outbound (50+ calls/day/rep) where consistency matters more than creativity. Salesloft includes a “Script Library” with 20+ templates sourced from top SaaS companies, including Challenger Sale-style “teach” openings. Pricing starts at $75/user/month for the basic plan; the script library is standard.

The downside: scripts are linear—you can’t easily create dynamic branches based on prospect responses. You’ll need to manually create multiple script versions for different scenarios.

3. Outreach Scripts & Sequences

Outreach offers a “Scripts” module that sits within its Sequence builder. Unlike Salesloft, Outreach scripts support conditional logic—you can create branches like “If prospect says ‘budget is an issue,’ show script A; if they say ‘not the right person,’ show script B.” This is powered by Outreach’s AI that analyzes past call outcomes to suggest which branch to lead with.

Ideal for teams using MEDDPICC with a heavy emphasis on “Pain” and “Champion” discovery. The template includes a “Discovery Script” that auto-populates CRM fields as the rep talks—if the prospect mentions a competitor, the script logs it to the opportunity. Pricing is $100/user/month for the full platform.

Outreach’s script templates are more complex to set up than Gong’s, but the branching capability makes them superior for multi-threaded enterprise deals.

4. HubSpot Sales Hub Call Scripts

HubSpot’s Call Scripts are built into the Sales Hub Professional plan ($90/user/month) and are the easiest to deploy for companies already on HubSpot. The template library includes 10+ pre-written scripts for cold calling, follow-ups, and voicemails, all of which can be personalized with CRM tokens (e.g., “Hi {{contact.firstname}}, I saw your company {{company.name}} just raised a Series B…”).

The best use case is SMB outbound where speed of implementation matters. You can create a script in under 5 minutes and link it to a HubSpot Sequence for automated call logging. The downside: no AI analysis of call recordings—HubSpot’s call intelligence is basic compared to Gong.

For RevOps, the “Script Performance” report shows call outcomes per script, but it’s manual (rep selects “Interested” or “Not Interested”). It’s a solid entry-level option, not a strategic tool.

5. Chorus (ZoomInfo) Script Templates

Chorus, now part of ZoomInfo, offers script templates that integrate with its conversation intelligence platform. The templates are designed around ZoomInfo’s intent data—you can pull a script that specifically addresses a prospect’s recent website visits or job changes.

For example, if a prospect visited your pricing page, the script opens with: “I noticed you were checking out our pricing—let me walk you through the ROI for a company your size.”

This is powerful for account-based sales (ABS) where personalization is key. Chorus’s script library includes 10 templates optimized for different buyer personas (e.g., VP of Sales vs. CTO).

The “Script Effectiveness Score” uses AI to rate how well a script performed based on talk-to-listen ratio and objection handling. Pricing is bundled with ZoomInfo at $150/user/month—expensive, but the intent data integration justifies the cost for enterprise teams.

6. SalesHive Cold Calling Script Generator

SalesHive is a standalone tool that uses AI to generate cold calling scripts based on your ICP, value proposition, and target industry. You input parameters like “SaaS CFOs in the Midwest” and the tool outputs a 5-step script with opening lines, discovery questions, and objection responses.

It’s not a CRM-native solution—you export the script as a PDF or Google Doc.

Best for small teams (under 10 reps) that don’t have budget for Gong or Outreach. The free tier gives you 3 scripts/month; the paid plan is $49/user/month for unlimited scripts. The AI is decent but lacks the feedback loop of Gong—you can’t track which script variations win.

It’s a template generator, not a performance tool. Use it to get started, then graduate to a platform with real data analysis.

7. MEDDIC Academy Script Framework

MEDDIC Academy provides a free downloadable script framework that maps every cold call step to the MEDDIC qualification criteria: Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion. The template is a Google Doc with fillable fields for each MEDDIC element, plus example scripts for Challenger Sale-style “teach” and “control” conversations.

This is a training tool, not a software platform. It’s ideal for RevOps teams running MEDDPICC certification programs—you can use it to ensure all reps ask the same qualification questions. The downside: no automation, no CRM integration, no performance tracking.

It’s free and effective for process design, but you’ll need to pair it with a tool like Gong to measure results.

8. Winning by Design Playbook Templates

Winning by Design offers a “Cold Call Playbook” as part of their $1,500/year membership. The playbook includes 12 script templates designed around The Challenger Sale methodology: each template has a “Warmer,” “Teach,” and “Control” section. The scripts are persona-specific (e.g., “CFO Cold Call” vs. “VP of Sales Cold Call”) and include objection-handling flowcharts.

This is a consulting-grade resource—it’s not a software tool, but the templates are battle-tested by Winning by Design’s clients (including Salesforce and HubSpot). The value is in the methodology rather than the tool. Use it to train your team on Challenger principles, then implement the scripts in your CRM.

The membership also includes access to their “RevOps Metrics” framework for tracking script effectiveness.

9. Salesforce Sales Engagement Scripts

Salesforce Sales Engagement (formerly Salesforce Inbox) includes a “Scripts” feature that lets you create guided selling flows inside Salesforce. You can tie scripts to Opportunity Stages—for example, a “Cold Call Script” for Stage 1, a “Discovery Script” for Stage 2.

The templates are drag-and-drop and support conditional branching based on picklist values.

Best for Salesforce-first organizations that want to keep everything in one platform. The script templates are basic—no AI analysis, no call recording integration. Pricing is included in Sales Engagement at $50/user/month (add-on to Sales Cloud).

The main advantage is native Salesforce reporting: you can see which scripts correlate with stage progression. The disadvantage: it’s clunky compared to purpose-built tools like Gong.

10. Clari Script Templates (Free) 💎 BEST VALUE

Clari offers a set of free cold calling script templates as part of their “Revenue Playbook” resource library. These are Google Docs and PDFs designed around MEDDIC and BANT frameworks, with separate templates for first calls, follow-ups, and voicemails.

They’re not tied to Clari’s platform—they’re standalone downloads.

This is the best free option for startups or teams under 20 reps. The templates include real examples from Clari’s own sales team, with specific language for handling “Not interested” and “Send me an email” objections. No software required, no cost, no CRM integration.

The downside: no analytics, no customization beyond manual editing. For $0, it’s a solid starting point. Use these to prototype your script, then move to a paid tool like Gong or Salesloft for scale.

flowchart TD A[Start: Prospect Answers] --> B{Is this a gatekeeper?} B -->|Yes| C[Use Gatekeeper Script: 'I'm following up on an email sent to [Name]'] B -->|No| D{Prospect Title?} D -->|C-Level| E[Use Executive Script: 'I saw your company raised Series B...'] D -->|Manager| F[Use Manager Script: 'I help teams like yours reduce churn...'] E --> G{Objection: 'Not interested'?} F --> G G -->|Yes| H[Use Objection Script: 'I understand. What would make this worth 5 minutes?'] G -->|No| I[Proceed to Discovery Script: 'What's your current process for X?'] H --> I I --> J[Log call in CRM with MEDDIC fields] J --> K[End: Schedule follow-up or send email]

FAQ

What’s the difference between a script template and a script builder? A script template is a static document (PDF, Google Doc) with pre-written lines. A script builder (like Gong Engage or Outreach) is a software tool that lets you create, branch, and track scripts dynamically.

Templates are free but lack analytics; builders cost money but provide feedback loops.

Can I use these templates for email sequences too? Most of the tools listed (Salesloft, Outreach, HubSpot) support both call scripts and email templates within the same cadence. Gong Engage focuses on call scripts but can link to email templates if integrated with your CRM.

How do I measure if a script is working? Track conversion rate (calls to meetings), talk-to-listen ratio (from Gong/Chorus), and MEDDIC qualification scores per script branch. Tools like Gong and Outreach provide dashboards for this. For free templates, you’ll need manual tracking in your CRM.

Are these templates compliant with TCPA and other regulations? Yes, if you use them as-is. But always check your local telemarketing laws. The templates assume you have prior consent or are calling B2B contacts. Tools like Outreach and Salesloft include consent tracking features.

What’s the best template for a 5-person startup? Start with Clari’s free templates (💎 BEST VALUE) to test your messaging. Once you have 100+ calls recorded, move to Gong Engage for AI-driven optimization. Avoid enterprise tools until you have a consistent script and at least 10 reps.

How often should I update my script templates? At least monthly, based on call recording analysis. Gong Engage’s AI can suggest updates weekly if you have enough data. Static templates should be reviewed every quarter.

Sources

Bottom Line

Your cold calling script template choice should match your team’s maturity: Gong Engage for data-driven teams with call recording history, Salesloft for high-volume consistency, and Clari’s free templates for startups prototyping their message. Prioritize tools that integrate with your CRM and provide a feedback loop—static templates are only a starting point.

*Top 10 sales script practice templates for cold calling success including Gong Engage, Salesloft, Outreach, and HubSpot for RevOps teams.*

Keep reading

### Direct Answer
**Gong Engage** is our #1 pick for cold calling script practice templates, thanks to its AI-powered call analysis and pre-built script frameworks that integrate directly with your CRM. The runner-up is **Salesloft’s Cadence Scripts**, which offers a more structured, step-by-step approach ideal for teams new to script-based outreach. Gong Engage best suits revenue teams already using Gong for call recording who want to iterate scripts based on real conversation data; Salesloft is better for organizations prioritizing strict adherence to a **MEDDPICC** qualification framework during cold calls.

## How We Ranked These
We evaluated each template solution against five criteria weighted for practical RevOps use:
- **Script Customization & Flexibility (25%)** – Can you modify scripts for different personas, industries, or stages (e.g., cold call vs. Follow-up)? Tools that support dynamic branching score higher.
- **CRM & Tool Integration (20%)** – Native integrations with **Salesforce**, **HubSpot**, **Outreach**, or **Clari** are critical for tracking script effectiveness against pipeline data.
- **Real Conversation Data Feedback Loop (20%)** – Does the template incorporate call recording, AI transcription, or win/loss analysis from tools like **Gong** or **Chorus**? This separates static templates from dynamic ones.
- **Ease of Use & Onboarding (15%)** – Can a new SDR be productive with this template in under an hour? Templates with built-in **Challenger Sale** or **MEDDIC** prompts score higher.
- **Cost & Scalability (20%)** – Pricing per user per month, with a hard ceiling at $200/user for enterprise tools. Free or freemium options get a boost.

## 1. Gong Engage 🏆 BEST OVERALL
**Gong Engage** transforms cold calling scripts from static documents into **AI-driven playbooks** that adapt based on real call data. Its “Script Builder” pulls from thousands of recorded calls to suggest opening lines, objection handles, and discovery questions that have statistically higher conversion rates. You can embed **MEDDPICC** qualification prompts directly into the script flow, and the system automatically tags which script variations correlate with closed-won deals.

Use Gong Engage when you have at least 500 recorded calls in your Gong instance—its AI needs that data to generate meaningful recommendations. The template includes **branching logic** for common scenarios: gatekeeper deflection, C-level vs. Manager outreach, and competitor mentions. Pricing starts at **$90/user/month** for the full platform, with script templates included. For RevOps teams, the killer feature is the **“Script Performance Dashboard”** that shows conversion rates per script branch, segmented by rep tenure and industry vertical. It’s not a standalone template—it’s a system that improves every time you record a call.

## 2. Salesloft Cadence Scripts
**Salesloft’s Cadence Scripts** are pre-built templates that live inside your multi-step cadences. Each script is tied to a specific cadence step (e.g., “First Call Attempt” or “Follow-Up Voicemail”), and you can enforce **mandatory fields** like **“Prospect Pain Point”** or **“Budget Confirmation”** before the rep can log the call. This forces adherence to a **MEDDIC** or **BANT** qualification framework without requiring reps to memorize a script.

Best for teams running **high-volume outbound** (50+ calls/day/rep) where consistency matters more than creativity. Salesloft includes a **“Script Library”** with 20+ templates sourced from top SaaS companies, including **Challenger Sale**-style “teach” openings. Pricing starts at **$75/user/month** for the basic plan; the script library is standard. The downside: scripts are linear—you can’t easily create dynamic branches based on prospect responses. You’ll need to manually create multiple script versions for different scenarios.

## 3. Outreach Scripts & Sequences
**Outreach** offers a **“Scripts”** module that sits within its Sequence builder. Unlike Salesloft, Outreach scripts support **conditional logic**—you can create branches like “If prospect says ‘budget is an issue,’ show script A; if they say ‘not the right person,’ show script B.” This is powered by **Outreach’s AI** that analyzes past call outcomes to suggest which branch to lead with.

Ideal for teams using **MEDDPICC** with a heavy emphasis on **“Pain”** and **“Champion”** discovery. The template includes a **“Discovery Script”** that auto-populates CRM fields as the rep talks—if the prospect mentions a competitor, the script logs it to the opportunity. Pricing is **$100/user/month** for the full platform. Outreach’s script templates are more complex to set up than Gong’s, but the branching capability makes them superior for **multi-threaded** enterprise deals.

## 4. HubSpot Sales Hub Call Scripts
**HubSpot’s Call Scripts** are built into the Sales Hub Professional plan ($90/user/month) and are the easiest to deploy for companies already on HubSpot. The template library includes 10+ pre-written scripts for cold calling, follow-ups, and voicemails, all of which can be **personalized with CRM tokens** (e.g., “Hi {{contact.firstname}}, I saw your company {{company.name}} just raised a Series B…”).

The best use case is **SMB outbound** where speed of implementation matters. You can create a script in under 5 minutes and link it to a **HubSpot Sequence** for automated call logging. The downside: no AI analysis of call recordings—HubSpot’s call intelligence is basic compared to Gong. For RevOps, the **“Script Performance”** report shows call outcomes per script, but it’s manual (rep selects “Interested” or “Not Interested”). It’s a solid entry-level option, not a strategic tool.

## 5. Chorus (ZoomInfo) Script Templates
**Chorus**, now part of ZoomInfo, offers **script templates** that integrate with its conversation intelligence platform. The templates are designed around **ZoomInfo’s intent data**—you can pull a script that specifically addresses a prospect’s recent website visits or job changes. For example, if a prospect visited your pricing page, the script opens with: “I noticed you were checking out our pricing—let me walk you through the ROI for a company your size.”

This is powerful for **account-based sales** (ABS) where personalization is key. Chorus’s script library includes **10 templates** optimized for different buyer personas (e.g., VP of Sales vs. CTO). The **“Script Effectiveness Score”** uses AI to rate how well a script performed based on talk-to-listen ratio and objection handling. Pricing is bundled with ZoomInfo at **$150/user/month**—expensive, but the intent data integration justifies the cost for enterprise teams.

## 6. SalesHive Cold Calling Script Generator
**SalesHive** is a standalone tool that uses **AI to generate cold calling scripts** based on your ICP, value proposition, and target industry. You input parameters like “SaaS CFOs in the Midwest” and the tool outputs a 5-step script with opening lines, discovery questions, and objection responses. It’s not a CRM-native solution—you export the script as a PDF or Google Doc.

Best for **small teams** (under 10 reps) that don’t have budget for Gong or Outreach. The free tier gives you **3 scripts/month**; the paid plan is **$49/user/month** for unlimited scripts. The AI is decent but lacks the feedback loop of Gong—you can’t track which script variations win. It’s a **template generator**, not a performance tool. Use it to get started, then graduate to a platform with real data analysis.

## 7. MEDDIC Academy Script Framework
**MEDDIC Academy** provides a **free downloadable script framework** that maps every cold call step to the MEDDIC qualification criteria: Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion. The template is a **Google Doc** with fillable fields for each MEDDIC element, plus example scripts for **Challenger Sale**-style “teach” and “control” conversations.

This is a **training tool**, not a software platform. It’s ideal for RevOps teams running **MEDDPICC certification programs**—you can use it to ensure all reps ask the same qualification questions. The downside: no automation, no CRM integration, no performance tracking. It’s free and effective for **process design**, but you’ll need to pair it with a tool like Gong to measure results.

## 8. Winning by Design Playbook Templates
**Winning by Design** offers a **“Cold Call Playbook”** as part of their $1,500/year membership. The playbook includes **12 script templates** designed around **The Challenger Sale** methodology: each template has a “Warmer,” “Teach,” and “Control” section. The scripts are **persona-specific** (e.g., “CFO Cold Call” vs. “VP of Sales Cold Call”) and include **objection-handling flowcharts**.

This is a **consulting-grade resource**—it’s not a software tool, but the templates are battle-tested by **Winning by Design’s** clients (including **Salesforce** and **HubSpot**). The value is in the **methodology** rather than the tool. Use it to train your team on **Challenger** principles, then implement the scripts in your CRM. The membership also includes access to their **“RevOps Metrics”** framework for tracking script effectiveness.

## 9. Salesforce Sales Engagement Scripts
**Salesforce Sales Engagement** (formerly Salesforce Inbox) includes a **“Scripts”** feature that lets you create **guided selling flows** inside Salesforce. You can tie scripts to **Opportunity Stages**—for example, a “Cold Call Script” for Stage 1, a “Discovery Script” for Stage 2. The templates are **drag-and-drop** and support **conditional branching** based on picklist values.

Best for **Salesforce-first** organizations that want to keep everything in one platform. The script templates are **basic**—no AI analysis, no call recording integration. Pricing is included in **Sales Engagement** at **$50/user/month** (add-on to Sales Cloud). The main advantage is **native Salesforce reporting**: you can see which scripts correlate with stage progression. The disadvantage: it’s clunky compared to purpose-built tools like Gong.

## 10. Clari Script Templates (Free) 💎 BEST VALUE
**Clari** offers a **set of free cold calling script templates** as part of their **“Revenue Playbook”** resource library. These are **Google Docs and PDFs** designed around **MEDDIC** and **BANT** frameworks, with separate templates for **first calls**, **follow-ups**, and **voicemails**. They’re not tied to Clari’s platform—they’re standalone downloads.

This is the **best free option** for startups or teams under 20 reps. The templates include **real examples** from Clari’s own sales team, with **specific language** for handling “Not interested” and “Send me an email” objections. No software required, no cost, no CRM integration. The downside: no analytics, no customization beyond manual editing. For **$0**, it’s a solid starting point. Use these to prototype your script, then move to a paid tool like Gong or Salesloft for scale.

```mermaid
flowchart TD
    A[Start: Prospect Answers] --> B{Is this a gatekeeper?}
    B -->|Yes| C[Use Gatekeeper Script: 'I'm following up on an email sent to [Name]']
    B -->|No| D{Prospect Title?}
    D -->|C-Level| E[Use Executive Script: 'I saw your company raised Series B...']
    D -->|Manager| F[Use Manager Script: 'I help teams like yours reduce churn...']
    E --> G{Objection: 'Not interested'?}
    F --> G
    G -->|Yes| H[Use Objection Script: 'I understand. What would make this worth 5 minutes?']
    G -->|No| I[Proceed to Discovery Script: 'What's your current process for X?']
    H --> I
    I --> J[Log call in CRM with MEDDIC fields]
    J --> K[End: Schedule follow-up or send email]
```

## FAQ
**What’s the difference between a script template and a script builder?**  
A script template is a static document (PDF, Google Doc) with pre-written lines. A script builder (like Gong Engage or Outreach) is a software tool that lets you create, branch, and track scripts dynamically. Templates are free but lack analytics; builders cost money but provide feedback loops.

**Can I use these templates for email sequences too?**  
Most of the tools listed (Salesloft, Outreach, HubSpot) support both call scripts and email templates within the same cadence. Gong Engage focuses on call scripts but can link to email templates if integrated with your CRM.

**How do I measure if a script is working?**  
Track **conversion rate** (calls to meetings), **talk-to-listen ratio** (from Gong/Chorus), and **MEDDIC qualification scores** per script branch. Tools like Gong and Outreach provide dashboards for this. For free templates, you’ll need manual tracking in your CRM.

**Are these templates compliant with TCPA and other regulations?**  
Yes, if you use them as-is. But always check your local telemarketing laws. The templates assume you have **prior consent** or are calling B2B contacts. Tools like Outreach and Salesloft include **consent tracking** features.

**What’s the best template for a 5-person startup?**  
Start with **Clari’s free templates** (💎 BEST VALUE) to test your messaging. Once you have 100+ calls recorded, move to **Gong Engage** for AI-driven optimization. Avoid enterprise tools until you have a consistent script and at least 10 reps.

**How often should I update my script templates?**  
At least **monthly**, based on call recording analysis. Gong Engage’s AI can suggest updates weekly if you have enough data. Static templates should be reviewed every quarter.

## Sources
- [Gong Engage Script Builder Overview](https://www.gong.io/product/engage/)
- [Salesloft Cadence Scripts Documentation](https://www.salesloft.com/platform/cadence)
- [Outreach Scripts & Conditional Logic](https://www.outreach.io/product/sequences)
- [HubSpot Sales Hub Call Scripts](https://www.hubspot.com/products/sales/call-scripts)
- [MEDDIC Academy Script Framework](https://meddic.academy/meddic-script-template)
- [Winning by Design Cold Call Playbook](https://www.winningbydesign.com/playbooks)
- [Clari Revenue Playbook Templates](https://www.clari.com/resources/revenue-playbook)
- [Salesforce Sales Engagement Scripts](https://www.salesforce.com/products/sales-engagement/features/)
- [Chorus (ZoomInfo) Script Templates](https://www.zoominfo.com/chorus)
- [SalesHive Cold Calling Script Generator](https://www.saleshive.com/cold-calling-script-generator)

## Bottom Line
Your cold calling script template choice should match your team’s maturity: **Gong Engage** for data-driven teams with call recording history, **Salesloft** for high-volume consistency, and **Clari’s free templates** for startups prototyping their message. Prioritize tools that integrate with your CRM and provide a feedback loop—static templates are only a starting point.

*Top 10 sales script practice templates for cold calling success including Gong Engage, Salesloft, Outreach, and HubSpot for RevOps teams.*

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