What's a realistic CAC payback for SMB vs mid-market vs enterprise?
cac-payback-smb-mid-market-enterprise-realisticsmb-under-12-mid-market-12-18-enterprise-18-24-months-healthyatlassian-team-9-12-snowflake-snow-15-18-datadog-ddog-12-15-crowdstrike-crwd-12-15-cloudflare-net-10-15-hubspot-hubs-12-15-salesforce-crm-18-24-workday-wday-20-24-benchmarkscac-monthly-revenue-gross-margin-formulaltv-cac-magic-number-nrr-rule-of-40-companion-metricsMay 13
TL;DR: Realistic CAC payback by segment: SMB <12 months (best: <9 mo HubSpot HUBS, Drift), Mid-Market 12-18 months (best: <15 mo), Enterprise 18-24 months (best: <18 mo). Best-in-class outliers: Atlassian (TEAM) PLG ~9-12 mo across segments…
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