The Concession Ledger: Trading (Never Giving) Every Discount in the Final Negotiation So You Land the Deal Without Gutting Margin — a 60-Minute Sales Training
sales-trainingconcession-ledger-trainingsales-negotiationdiscounting-disciplineconcession-tradingMay 21
Direct Answer You hold gross margin in the final negotiation by treating every concession as a trade, never a gift — and by keeping a written Concession Ledger so nothing leaves the table unpriced. A concession is not generosity; it is curr…
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