2 researched Dunford entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.
Direct Answer Sales Pitch: How to Craft a Story to Stand Out and Win by April Dunford (Ambient Press, 2024) is the long-awaited follow-up to her 2019 positioning classic Obviously Awesome, and it answers the question her first book left ope…
Read full answer ↗Direct Answer Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford (Ambient Press, 2019) is the modern B2B SaaS positioning bible. Dunford, a 25-year positioning consultant who has reposit…
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