2 researched Goldfayn entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.
Direct Answer Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales by Alex Goldfayn (Wiley, 2021) argues that the proactive outbound phone call — to existing customers, lapsed buyers, and warm pro…
Read full answer ↗Direct Answer Selling Boldly (Wiley, 2018) is Alex Goldfayn's contrarian sales manifesto built on a single load-bearing claim: fear of rejection blocks roughly 80% of seller-initiated outreach, and the deals you are missing are not lost to …
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