2 researched Net Retention entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.
Direct Answer Under AI pressure, Salesforce churn math shifts from a 7-9% gross churn and 105-110% net retention baseline to a projected 10-12% gross churn and 100-103% net retention by 2027, driven by AI agent seat compression, AI-native C…
Read full answer ↗Direct Answer Gross retention (GRR) equals starting ARR minus contraction minus churn, divided by starting ARR — capped at 100%. Net retention (NRR) adds expansion back into the numerator, so it can exceed 100%. Both use the same frozen cus…
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