Post Loss Playbook

What's the right way to handle "we're going with the incumbent" when you've spent 4 months on a deal?

![What's the right way to handle "we're going with the incumbent" when you've spent 4 months](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAi-8fDOCLuMRShORmaOz0vJOlqay2H3sWd5FwhKkOHN88b87GRrf8qIFKHqWTuJDasvUmgl1hNHrJ0CTWlL8Xh…