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Saves Play

2 researched Saves Play entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.

2 entries 5 related topics Updated April 29, 2024

What's the right discount to offer to save a churning customer?

discount-strategypricingrenewal-negotiationsaves-playchurn-recoveryApr 29

Max discount: 15–20% if customer commits to 2–3 years. Never discount without a multi-year lock-in. Discount only if the root cause is price, not product or org change. Saves plays with price cuts have <40% persistence post-discount. Discou…

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How do I structure a saves play for a customer who's considering churn?

saves-playchurn-recoveryretentionrenewal-negotiationpricingApr 29

Root cause first: is it product-failure churn (we didn't deliver) or price-sensitivity churn (they can't afford it)? Product churn = fix it. Price churn = multi-year lock-in or feature trim. Saves plays have <30% success if started <60 days…

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Related topics in the library
Pricing (2)Renewal Negotiation (2)Churn Recovery (2)Discount Strategy (1)Retention (1)