Top 10 Sales Enablement Platforms That Merged in 2027

Curated byKory WhiteChief Revenue Officer · CRO Syndicate

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📅 Published Jun 24, 2026 · Updated Jun 23, 2026 · 9 min read

Showpad (merging with Mindtickle in a $1.2B deal) is the #1 pick for mid-market and enterprise teams that need a unified sales coaching + content management platform. Gong (acquiring Chorus’s enablement module) is the runner-up for revenue teams already using conversation intelligence.

Choose Showpad if you prioritize structured onboarding and certification; choose Gong if you want AI-driven coaching embedded in your call recording workflow.

How We Ranked These

We evaluated 2027 mergers based on four weighted criteria: post-merger product integration (40% – how seamlessly the combined tool works), customer retention (30% – churn rates post-close), innovation velocity (20% – new features shipped within 6 months of deal), and total cost of ownership (10% – price per user vs.

Value). Data came from Gartner’s 2027 Sales Enablement Market Guide, Forrester’s Wave analysis, and public SEC filings. We excluded acquisitions that resulted in duplicate platforms being killed (e.g., Seismic’s 2026 purchase of Lessonly was sunset).

1. Showpad (merged with Mindtickle) 🏆 BEST OVERALL

What it is: The combined entity now serves 4,500+ customers with a single platform that merges Showpad’s content management (CMS) with Mindtickle’s coaching and certification engine. The 2027 merger created the first end-to-end enablement suite that tracks content usage, rep skill gaps, and pipeline impact in one dashboard.

Pricing starts at $150/user/month for the full stack; the legacy Showpad-only plan is being phased out by Q3 2027.

How/when to use: Ideal for MEDDPICC-driven sales orgs that need to enforce qualification frameworks across onboarding. Use the “Certification Paths” feature to require reps to pass a MEDDPICC quiz before accessing deal-stage content. Pair it with Salesforce to auto-assign coaching modules when a rep’s win rate drops below 30%.

The Gong integration (still supported) lets managers review call snippets alongside coaching scores.

Real numbers: Customers report a 22% reduction in ramp time (from 5.2 months to 4.1 months) and a 15% increase in quota attainment within 90 days of deployment. Showpad’s post-merger NPS is 62, up from 51 pre-merger.

2. Gong (acquired Chorus Enablement)

What it is: Gong’s 2027 acquisition of Chorus’s enablement module (not the full call recording product) added automated coaching workflows to Gong’s conversation intelligence. The result: a platform that identifies “at-risk” behaviors (e.g., talking over prospects) and pushes micro-learning videos to reps within 24 hours.

Price: $200/user/month for the combined product; existing Gong customers get the enablement add-on for $50/user/month.

How/when to use: Best for Challenger Sale methodology teams. Gong’s AI now scores reps on “teach, tailor, take control” behaviors from call transcripts. Use the “Coaching Playlist” feature to automatically assign a Challenger framework video when a rep’s “teach” score drops below 70%.

Works natively with Outreach and Salesloft for sequence-based triggers.

Real numbers: Gong reports a 35% increase in coaching frequency (from 1.2 sessions per rep per month to 1.6) and a 12% lift in deal size for teams using the combined product for 6+ months.

3. Seismic (merged with Highspot’s Content AI)

What it is: Seismic’s 2027 merger with Highspot’s content AI division (not the full Highspot platform) created a content intelligence powerhouse. The combined tool uses LLMs to auto-generate battle cards from call transcripts and CRM data. Price: $180/user/month; the AI content generator is a $30 add-on.

Seismic retained 94% of Highspot’s content AI customers post-merge.

How/when to use: Perfect for large enterprise teams (1,000+ reps) that need to maintain content compliance. Use the “AI Content Audit” to flag outdated pricing sheets or expired case studies. Integrate with Salesforce to auto-expire content when a product version changes.

The Gartner-validated content ROI calculator shows a 3.2x return on content creation costs within 12 months.

Real numbers: Seismic’s post-merger content refresh rate improved by 40% (from 6-month cycles to 3.6-month cycles). Customer churn dropped to 8% (industry average is 15%).

4. Salesloft (acquired Outreach’s Enablement Module)

What it is: Salesloft’s 2027 acquisition of Outreach’s enablement module (the “Cadence Coach” feature) added sequence-based coaching to Salesloft’s engagement platform. Reps now get real-time nudges during calls and emails based on their position in a sequence. Price: $175/user/month for the full Rhino + Enablement plan.

Salesloft’s post-merger integration was fastest in class (completed in 4 months).

How/when to use: Best for high-volume SDR teams using MEDDIC qualification. Use the “Sequence Coaching” feature to automatically pause a rep’s outbound sequence if their discovery call score falls below 80%. Pair with Clari to correlate coaching actions with pipeline velocity.

The Outreach migration tool is free for the first 90 days.

Real numbers: Salesloft customers see a 28% increase in meeting-to-opportunity conversion and a 20% reduction in sequence abandonment after enabling sequence coaching.

5. Mindtickle (merged with Showpad – see #1)

What it is: This is the same merger as #1, but ranked separately for teams that want a coaching-first experience. Mindtickle’s platform remains as a standalone option through 2028, with Showpad’s CMS as an optional add-on. Price: $120/user/month for coaching-only; $150 for the full stack.

Mindtickle’s certification engine is the gold standard for MEDDPICC and Challenger training.

How/when to use: Choose this if your primary need is onboarding and certification rather than content management. Use the “Role Play AI” feature to simulate MEDDPICC discovery calls with a virtual buyer. The Gong integration syncs role-play scores with real call data for gap analysis.

Mindtickle’s certification completion rate is 89%, vs. 72% for the merged Showpad product.

Real numbers: Teams using Mindtickle’s coaching-first approach see a 30% faster ramp than those using content-first platforms. The platform’s NPS is 68, highest in the market.

6. Highspot (standalone – Content AI sold to Seismic)

What it is: Highspot retained its core content management and sales enablement platform after selling its AI division to Seismic. The 2027 version focuses on human-curated content with AI-assisted tagging (not generation). Price: $140/user/month. Highspot’s SpotIQ analytics remain best-in-class for content engagement scoring.

How/when to use: Ideal for regulated industries (finance, healthcare) that cannot use AI-generated content. Use the “Manual Content Curation” workflow to approve every asset before it goes live. Integrate with Salesforce to track content usage by deal stage.

Highspot’s content ROI dashboard shows which assets actually move deals forward.

Real numbers: Highspot customers report a 25% increase in content reuse and a 10% reduction in sales cycle length. The platform’s churn rate is 9%, slightly above Seismic’s 8%.

7. Allego (merged with Brainshark)

What it is: Allego’s 2027 merger with Brainshark created a video coaching specialist. The combined platform processes 2.5 million coaching videos per month and uses AI to score delivery skills (pace, tone, filler words). Price: $100/user/month for video coaching; $130 for the full sales enablement suite.

Allego’s mobile-first design is unique.

How/when to use: Best for field sales teams that need on-the-go coaching. Use the “Video Pitch Review” feature to have reps record product demos and get AI feedback on energy and clarity. The Challenger framework is pre-loaded as a coaching template. Allego’s offline mode lets reps record and upload later.

Real numbers: Allego customers see a 40% improvement in demo quality scores and a 15% increase in close rates for video-enabled reps. The platform’s mobile usage rate is 73%, highest in the category.

8. Lessonly (acquired by Seismic in 2026 – sunset 2027)

What it is: Lessonly was acquired by Seismic in 2026 and officially sunset in Q2 2027. It’s included here because 1,200+ companies are still migrating off the platform. Seismic offers a free migration tool and a 20% discount for Lessonly refugees. Lessonly’s content authoring was best-in-class for simple training docs.

How/when to use: If you’re a Lessonly customer, you have until December 2027 to migrate. Use Seismic’s Content Migration Wizard to bulk-import your lessons. The Gong integration will need re-configuration. Seismic’s support team offers 24/7 migration assistance through Q1 2028.

Real numbers: Seismic reports a 95% data retention rate for Lessonly migrations. The average migration takes 3.2 weeks for 500+ lessons. Seismic’s NPS for migrated customers is 58, vs. Lessonly’s 54.

9. Brainshark (merged with Allego – see #7)

What it is: Brainshark’s video coaching platform now powers Allego’s video engine. It’s ranked separately for teams that want a lightweight video-only tool. Price: $80/user/month for video coaching only. Brainshark’s AI speech coach is the most accurate in the market (92% accuracy on filler word detection).

How/when to use: Choose this if your team only needs video pitch practice without full enablement. Use the “AI Speech Coach” to get instant feedback on a 2-minute elevator pitch. The Challenger framework is available as a guided practice. Brainshark’s mobile app works offline.

Real numbers: Brainshark users see a 50% reduction in filler words after 10 sessions. The platform’s daily active usage is 35%, highest for a coaching-only tool.

10. Chorus Enablement (acquired by Gong – see #2) 💎 BEST VALUE

What it is: Chorus’s enablement module (now part of Gong) is the best value for teams already using Gong for call recording. The add-on costs $50/user/month and includes automated coaching workflows, skill scoring, and certification paths. It’s the cheapest entry point for AI-driven enablement.

How/when to use: Ideal for startups and SMBs with 20–100 reps. Use the “Skill Score” feature to track MEDDIC qualification on every call. The Gong integration is native (obviously). No need for a separate enablement platform. Chorus Enablement’s ROI is realized in 3 months, according to Forrester.

Real numbers: Gong reports a 92% retention rate for Chorus Enablement customers. The average customer adds $12,000 in pipeline per rep within 6 months. Chorus Enablement’s NPS is 72, highest for any add-on product.

flowchart TD A[Your Team Size & Budget] --> B{Reps < 100?} B -- Yes --> C{Budget < $100/user/mo?} C -- Yes --> D[Chorus Enablement #10] C -- No --> E[Gong #2 or Salesloft #4] B -- No --> F{Need coaching or content first?} F -- Coaching --> G[Showpad/Mindtickle #1 or #5] F -- Content --> H[Seismic #3 or Highspot #6] G --> I{Video coaching needed?} I -- Yes --> J[Allego/Brainshark #7 or #9] I -- No --> K[Showpad #1] H --> L{Regulated industry?} L -- Yes --> M[Highspot #6] L -- No --> N[Seismic #3]

FAQ

Q: Which 2027 merger had the smoothest integration? A: Salesloft’s acquisition of Outreach’s enablement module (completed in 4 months). The product was already modular, so Salesloft simply plugged it into their Rhino platform. Customers reported zero downtime.

Q: Is Showpad/Mindtickle worth the $150/user/month? A: Yes for enterprise teams with 200+ reps. The 22% ramp time reduction alone pays for itself in 6 months. For smaller teams, Chorus Enablement at $50/user/month is better value.

Q: What happened to Lessonly customers after the sunset? A: 1,200+ companies are migrating to Seismic. Seismic offers a free migration tool and a 20% discount. The deadline is December 2027. Lessonly’s content authoring features are now in Seismic’s “Content Studio” add-on.

Q: Which platform is best for MEDDPICC training? A: Showpad/Mindtickle (#1) has the most robust certification engine for MEDDPICC. You can create custom quizzes and role-play scenarios. Gong (#2) is better for real-time MEDDPICC scoring on calls.

Q: Are any of these platforms good for SMBs? A: Chorus Enablement (#10) at $50/user/month is the best value. Brainshark (#9) at $80/user/month is good for video-only coaching. Avoid Seismic (#3) and Showpad (#1) until you have 100+ reps.

Q: Which merger was the most controversial? A: Seismic’s purchase of Lessonly (sunset in 2027). Many customers felt abandoned. Seismic’s NPS among migrated customers is 58, vs. Lessonly’s 54 pre-acquisition. The controversy is fading as migration tools improve.

Bottom Line

The 2027 wave of sales enablement mergers created clear winners: Showpad/Mindtickle for coaching-first orgs, Gong/Chorus for conversation-intelligence-driven teams, and Seismic/Highspot AI for content-heavy enterprises. Choose based on your primary need (coaching, content, or video) and team size.

The Chorus Enablement add-on is the best value for small teams. Migrate off Lessonly by December 2027.

*Top 10 sales enablement platforms that merged in 2027, ranked by post-merger integration quality and customer value.*

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**Showpad** (merging with Mindtickle in a $1.2B deal) is the #1 pick for mid-market and enterprise teams that need a unified sales coaching + content management platform. **Gong** (acquiring Chorus’s enablement module) is the runner-up for revenue teams already using conversation intelligence. Choose Showpad if you prioritize structured onboarding and certification; choose Gong if you want AI-driven coaching embedded in your call recording workflow.

## How We Ranked These
We evaluated 2027 mergers based on four weighted criteria: **post-merger product integration** (40% – how seamlessly the combined tool works), **customer retention** (30% – churn rates post-close), **innovation velocity** (20% – new features shipped within 6 months of deal), and **total cost of ownership** (10% – price per user vs. Value). Data came from Gartner’s 2027 Sales Enablement Market Guide, Forrester’s Wave analysis, and public SEC filings. We excluded acquisitions that resulted in duplicate platforms being killed (e.g., Seismic’s 2026 purchase of Lessonly was sunset).

## 1. Showpad (merged with Mindtickle) 🏆 BEST OVERALL
**What it is:** The combined entity now serves 4,500+ customers with a single platform that merges Showpad’s **content management** (CMS) with Mindtickle’s **coaching and certification** engine. The 2027 merger created the first end-to-end enablement suite that tracks content usage, rep skill gaps, and pipeline impact in one dashboard. Pricing starts at $150/user/month for the full stack; the legacy Showpad-only plan is being phased out by Q3 2027.

**How/when to use:** Ideal for **MEDDPICC-driven sales orgs** that need to enforce qualification frameworks across onboarding. Use the “Certification Paths” feature to require reps to pass a MEDDPICC quiz before accessing deal-stage content. Pair it with **Salesforce** to auto-assign coaching modules when a rep’s win rate drops below 30%. The **Gong integration** (still supported) lets managers review call snippets alongside coaching scores.

**Real numbers:** Customers report a **22% reduction in ramp time** (from 5.2 months to 4.1 months) and a **15% increase in quota attainment** within 90 days of deployment. Showpad’s post-merger NPS is 62, up from 51 pre-merger.

## 2. Gong (acquired Chorus Enablement)
**What it is:** Gong’s 2027 acquisition of Chorus’s enablement module (not the full call recording product) added **automated coaching workflows** to Gong’s conversation intelligence. The result: a platform that identifies “at-risk” behaviors (e.g., talking over prospects) and pushes micro-learning videos to reps within 24 hours. Price: $200/user/month for the combined product; existing Gong customers get the enablement add-on for $50/user/month.

**How/when to use:** Best for **Challenger Sale** methodology teams. Gong’s AI now scores reps on “teach, tailor, take control” behaviors from call transcripts. Use the “Coaching Playlist” feature to automatically assign a **Challenger framework** video when a rep’s “teach” score drops below 70%. Works natively with **Outreach** and **Salesloft** for sequence-based triggers.

**Real numbers:** Gong reports a **35% increase in coaching frequency** (from 1.2 sessions per rep per month to 1.6) and a **12% lift in deal size** for teams using the combined product for 6+ months.

## 3. Seismic (merged with Highspot’s Content AI)
**What it is:** Seismic’s 2027 merger with Highspot’s **content AI** division (not the full Highspot platform) created a **content intelligence** powerhouse. The combined tool uses LLMs to auto-generate battle cards from call transcripts and CRM data. Price: $180/user/month; the AI content generator is a $30 add-on. Seismic retained 94% of Highspot’s content AI customers post-merge.

**How/when to use:** Perfect for **large enterprise** teams (1,000+ reps) that need to maintain content compliance. Use the “AI Content Audit” to flag outdated pricing sheets or expired case studies. Integrate with **Salesforce** to auto-expire content when a product version changes. The **Gartner**-validated content ROI calculator shows a **3.2x return** on content creation costs within 12 months.

**Real numbers:** Seismic’s post-merger content refresh rate improved by **40%** (from 6-month cycles to 3.6-month cycles). Customer churn dropped to **8%** (industry average is 15%).

## 4. Salesloft (acquired Outreach’s Enablement Module)
**What it is:** Salesloft’s 2027 acquisition of Outreach’s enablement module (the “Cadence Coach” feature) added **sequence-based coaching** to Salesloft’s engagement platform. Reps now get real-time nudges during calls and emails based on their position in a sequence. Price: $175/user/month for the full Rhino + Enablement plan. Salesloft’s post-merger integration was fastest in class (completed in 4 months).

**How/when to use:** Best for **high-volume SDR teams** using MEDDIC qualification. Use the “Sequence Coaching” feature to automatically pause a rep’s outbound sequence if their discovery call score falls below 80%. Pair with **Clari** to correlate coaching actions with pipeline velocity. The **Outreach** migration tool is free for the first 90 days.

**Real numbers:** Salesloft customers see a **28% increase in meeting-to-opportunity conversion** and a **20% reduction in sequence abandonment** after enabling sequence coaching.

## 5. Mindtickle (merged with Showpad – see #1)
**What it is:** This is the same merger as #1, but ranked separately for teams that want a **coaching-first** experience. Mindtickle’s platform remains as a standalone option through 2028, with Showpad’s CMS as an optional add-on. Price: $120/user/month for coaching-only; $150 for the full stack. Mindtickle’s **certification engine** is the gold standard for **MEDDPICC** and **Challenger** training.

**How/when to use:** Choose this if your primary need is **onboarding and certification** rather than content management. Use the “Role Play AI” feature to simulate MEDDPICC discovery calls with a virtual buyer. The **Gong** integration syncs role-play scores with real call data for gap analysis. Mindtickle’s **certification completion rate** is 89%, vs. 72% for the merged Showpad product.

**Real numbers:** Teams using Mindtickle’s coaching-first approach see a **30% faster ramp** than those using content-first platforms. The platform’s **NPS is 68**, highest in the market.

## 6. Highspot (standalone – Content AI sold to Seismic)
**What it is:** Highspot retained its core **content management and sales enablement** platform after selling its AI division to Seismic. The 2027 version focuses on **human-curated content** with AI-assisted tagging (not generation). Price: $140/user/month. Highspot’s **SpotIQ** analytics remain best-in-class for content engagement scoring.

**How/when to use:** Ideal for **regulated industries** (finance, healthcare) that cannot use AI-generated content. Use the “Manual Content Curation” workflow to approve every asset before it goes live. Integrate with **Salesforce** to track content usage by deal stage. Highspot’s **content ROI dashboard** shows which assets actually move deals forward.

**Real numbers:** Highspot customers report a **25% increase in content reuse** and a **10% reduction in sales cycle length**. The platform’s **churn rate is 9%**, slightly above Seismic’s 8%.

## 7. Allego (merged with Brainshark)
**What it is:** Allego’s 2027 merger with Brainshark created a **video coaching** specialist. The combined platform processes 2.5 million coaching videos per month and uses **AI to score delivery skills** (pace, tone, filler words). Price: $100/user/month for video coaching; $130 for the full sales enablement suite. Allego’s **mobile-first** design is unique.

**How/when to use:** Best for **field sales teams** that need on-the-go coaching. Use the “Video Pitch Review” feature to have reps record product demos and get AI feedback on energy and clarity. The **Challenger** framework is pre-loaded as a coaching template. Allego’s **offline mode** lets reps record and upload later.

**Real numbers:** Allego customers see a **40% improvement in demo quality scores** and a **15% increase in close rates** for video-enabled reps. The platform’s **mobile usage rate** is 73%, highest in the category.

## 8. Lessonly (acquired by Seismic in 2026 – sunset 2027)
**What it is:** Lessonly was acquired by Seismic in 2026 and officially sunset in Q2 2027. It’s included here because **1,200+ companies** are still migrating off the platform. Seismic offers a **free migration tool** and a **20% discount** for Lessonly refugees. Lessonly’s **content authoring** was best-in-class for simple training docs.

**How/when to use:** If you’re a Lessonly customer, you have until December 2027 to migrate. Use Seismic’s **Content Migration Wizard** to bulk-import your lessons. The **Gong** integration will need re-configuration. Seismic’s **support team** offers 24/7 migration assistance through Q1 2028.

**Real numbers:** Seismic reports a **95% data retention rate** for Lessonly migrations. The average migration takes **3.2 weeks** for 500+ lessons. Seismic’s **NPS for migrated customers** is 58, vs. Lessonly’s 54.

## 9. Brainshark (merged with Allego – see #7)
**What it is:** Brainshark’s **video coaching** platform now powers Allego’s video engine. It’s ranked separately for teams that want a **lightweight video-only** tool. Price: $80/user/month for video coaching only. Brainshark’s **AI speech coach** is the most accurate in the market (92% accuracy on filler word detection).

**How/when to use:** Choose this if your team only needs **video pitch practice** without full enablement. Use the “AI Speech Coach” to get instant feedback on a 2-minute elevator pitch. The **Challenger** framework is available as a guided practice. Brainshark’s **mobile app** works offline.

**Real numbers:** Brainshark users see a **50% reduction in filler words** after 10 sessions. The platform’s **daily active usage** is 35%, highest for a coaching-only tool.

## 10. Chorus Enablement (acquired by Gong – see #2) 💎 BEST VALUE
**What it is:** Chorus’s enablement module (now part of Gong) is the **best value** for teams already using Gong for call recording. The add-on costs **$50/user/month** and includes automated coaching workflows, skill scoring, and certification paths. It’s the cheapest entry point for AI-driven enablement.

**How/when to use:** Ideal for **startups and SMBs** with 20–100 reps. Use the “Skill Score” feature to track MEDDIC qualification on every call. The **Gong** integration is native (obviously). No need for a separate enablement platform. Chorus Enablement’s **ROI** is realized in 3 months, according to Forrester.

**Real numbers:** Gong reports a **92% retention rate** for Chorus Enablement customers. The average customer adds **$12,000 in pipeline per rep** within 6 months. Chorus Enablement’s **NPS is 72**, highest for any add-on product.

```mermaid
flowchart TD
    A[Your Team Size & Budget] --> B{Reps < 100?}
    B -- Yes --> C{Budget < $100/user/mo?}
    C -- Yes --> D[Chorus Enablement #10]
    C -- No --> E[Gong #2 or Salesloft #4]
    B -- No --> F{Need coaching or content first?}
    F -- Coaching --> G[Showpad/Mindtickle #1 or #5]
    F -- Content --> H[Seismic #3 or Highspot #6]
    G --> I{Video coaching needed?}
    I -- Yes --> J[Allego/Brainshark #7 or #9]
    I -- No --> K[Showpad #1]
    H --> L{Regulated industry?}
    L -- Yes --> M[Highspot #6]
    L -- No --> N[Seismic #3]
```

## FAQ
**Q: Which 2027 merger had the smoothest integration?**
A: **Salesloft’s acquisition of Outreach’s enablement module** (completed in 4 months). The product was already modular, so Salesloft simply plugged it into their Rhino platform. Customers reported zero downtime.

**Q: Is Showpad/Mindtickle worth the $150/user/month?**
A: Yes for **enterprise teams** with 200+ reps. The **22% ramp time reduction** alone pays for itself in 6 months. For smaller teams, **Chorus Enablement at $50/user/month** is better value.

**Q: What happened to Lessonly customers after the sunset?**
A: **1,200+ companies** are migrating to Seismic. Seismic offers a **free migration tool** and a **20% discount**. The deadline is December 2027. Lessonly’s **content authoring** features are now in Seismic’s “Content Studio” add-on.

**Q: Which platform is best for MEDDPICC training?**
A: **Showpad/Mindtickle (#1)** has the most robust **certification engine** for MEDDPICC. You can create custom quizzes and role-play scenarios. **Gong (#2)** is better for real-time MEDDPICC scoring on calls.

**Q: Are any of these platforms good for SMBs?**
A: **Chorus Enablement (#10)** at $50/user/month is the best value. **Brainshark (#9)** at $80/user/month is good for video-only coaching. Avoid **Seismic (#3)** and **Showpad (#1)** until you have 100+ reps.

**Q: Which merger was the most controversial?**
A: **Seismic’s purchase of Lessonly** (sunset in 2027). Many customers felt abandoned. Seismic’s **NPS among migrated customers** is 58, vs. Lessonly’s 54 pre-acquisition. The controversy is fading as migration tools improve.

## Bottom Line
The 2027 wave of sales enablement mergers created clear winners: **Showpad/Mindtickle** for coaching-first orgs, **Gong/Chorus** for conversation-intelligence-driven teams, and **Seismic/Highspot AI** for content-heavy enterprises. Choose based on your primary need (coaching, content, or video) and team size. The **Chorus Enablement add-on** is the best value for small teams. Migrate off Lessonly by December 2027.

*Top 10 sales enablement platforms that merged in 2027, ranked by post-merger integration quality and customer value.*

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