AI Image Generation Selling to the Creative Director — 60-Min Training

Question

Pulse RevOps · The Machine · Accepted Answer

### Direct Answer

> **AI Image Generation Selling to the Creative Director** is a 60-minute training for AEs running $20K–$400K ACV cycles against **Midjourney, OpenAI DALL-E, Adobe Firefly, Black Forest Labs Flux, Google Imagen 3, Ideogram, Recraft**. Qualify against **Creative Director + Brand + Legal**, run discovery on **image quality + commercial licensing + editing tools + speed**. Built on **MEDDPICC**.

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## Section 1 — Why Image Gen Selling Is Different (5 min)

Commercial-use licensing critical for B2B. Adobe Firefly leads on training-data cleanliness.

End with **Mark Roberge's** rule: *"Sell licensed quality + editing depth."*

---

## Section 2 — The 60-Minute Discovery (15 min)

> 1. **Opening (3 min):** "Current creative workflow + image volume?"
> 2. **Commercial-use licensing requirement (10 min):** "Critical for B2B."
> 3. **Image quality bar (10 min):** "Side-by-side preference vs Midjourney?"
> 4. **Editing tools needed (10 min):** "Inpaint, outpaint, ControlNet?"
> 5. **Speed requirement (8 min):** "Sub-5-second SDXL-tier best-in-class."
> 6. **Volume baseline (7 min):** "Monthly generations?"
> 7. **Renewal posture (5 min):** "Existing contracts?"

```mermaid
flowchart TD
    A[AE Discovery] --> B[Pre-Brief]
    B --> C{Creative Director + Brand + Legal?}
    C -->|No| D[Reschedule]
    C -->|Yes| E[Licensing + Quality 20 min]
    E --> F[Editing + Speed 18 min]
    F --> G[Volume + Renewal 12 min]
    G --> H[Trial 5 Days]
```

---

## Section 3 — The Trial That Wins (15 min)

Customer brief executed. Quality side-by-side. Licensing certificate provided.

---

## Section 4 — Handling the Incumbent (10 min)

**Licensing wedge** (Adobe Firefly clean). **Quality wedge** (Flux, Midjourney). **Editing wedge** (inpaint/outpaint).

---

## Section 5 — Pricing Conversation (10 min)

Per-image or per-seat, multi-year discount, no procurement-only.

```mermaid
flowchart TD
    A[Joint Creative + Brand + Legal] --> B[Per-Seat Proposal]
    B --> C{Discount?}
    C -->|Yes| D[MSA]
    D --> E{Procurement Solo?}
    E -->|Yes| F[Refuse]
    E -->|No| G[Joint Neg]
    F --> G
    G --> H[Onboarding 5 Days]
    H --> I[Brand Style Trained Month 1]
    I --> J[Quarterly Creative Review]
```

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## Section 6 — Renewal Trap-Set Month 12 (5 min)

Licensing certified, brand style trained, editing adopted, joint Creative dashboard.

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## FAQ

**Midjourney or DALL-E?** Quality vs ChatGPT-bundled.
**Adobe Firefly for enterprise?** Yes — licensing clean.
**Flux open-weight?** Yes — quality leader.
**Editing tools mandatory?** Yes.
**Speed target?** Sub-5s.

## Sources

- Midjourney — Reference
- OpenAI — DALL-E
- Black Forest Labs — Flux
- Stability AI — Stable Diffusion 3
- Adobe — Firefly
- Google — Imagen 3
- Ideogram — Reference
- Recraft — Reference
- Force Management — MEDDPICC
- Mark Roberge — Sales Acceleration Formula

AI Image Generation Selling to the Creative Director — 60-Min Training

Direct Answer

Section 1 — Why Image Gen Selling Is Different (5 min)

Section 2 — The 60-Minute Discovery (15 min)

Section 3 — The Trial That Wins (15 min)

Section 4 — Handling the Incumbent (10 min)

Section 5 — Pricing Conversation (10 min)

Section 6 — Renewal Trap-Set Month 12 (5 min)

FAQ

Sources

What does the score mean?