Top 10 email marketing software for e-commerce in 2027

Curated by Chief Revenue Officer Kory White · CRO Syndicate · 📄 1-Page Resume

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📅 Published Jun 23, 2026 · 8 min read

Direct Answer

Klaviyo is the #1 email marketing platform for e-commerce in 2027, built specifically for revenue-focused teams needing predictive segmentation and real-time CDP capabilities. Shopify Email is the runner-up, best for bootstrapped merchants under 10,000 contacts who want zero-cost sending.

Klaviyo wins on data depth and automation, while Shopify Email wins on simplicity and price.

How We Ranked These

We evaluated 30+ platforms against five criteria weighted for 2027 e-commerce operators: deliverability rate (25%), automation & segmentation power (25%), e-commerce native integrations (20%), pricing scalability (15%), and AI/ML features (15%). Data came from G2 reviews, Gartner Magic Quadrant for Multichannel Marketing Hubs (2026), and direct testing of each tool’s API performance with Shopify and Magento stores.

Only platforms with a minimum 95% deliverability to major ISPs (Gmail, Yahoo, Outlook) made the cut.

1. Klaviyo 🏆 BEST OVERALL

Klaviyo remains the gold standard for e-commerce email in 2027, powering over 140,000 brands. Its predictive analytics model purchase likelihood, churn risk, and lifetime value per customer, letting you send “will buy in 7 days” segments without manual tagging. The AI Content Generator writes subject lines and body copy based on your past top-performing campaigns, reducing A/B test cycles from weeks to hours.

Klaviyo’s CDP (Customer Data Platform) unifies email, SMS, and on-site behavior into a single profile, so a cart abandoner who browses a specific category gets a dynamic product block in their next email.

Use Klaviyo when you have >5,000 contacts and need multi-channel flows (email + SMS + push) with revenue attribution. It integrates natively with Shopify, BigCommerce, WooCommerce, and Magento. Pricing starts at $20/month for up to 500 contacts, but the $60/month plan (1,500 contacts) unlocks the full AI suite.

For a MEDDPICC sales motion, Klaviyo’s Champion is the marketing ops lead who wants real-time data, not batch exports.

2. Shopify Email

Shopify Email is the lowest-cost option for merchants using Shopify, with 10,000 free sends per month and $0.001 per additional email. It lives inside the Shopify admin, so there’s no separate login or sync—your product catalog, order history, and customer segments are already connected.

The drag-and-drop editor uses your theme’s styles, so emails match your store without CSS edits.

This tool is ideal for bootstrapped startups or side hustles under $50K/month in revenue. You can build a welcome series, abandoned cart flow, and post-purchase upsell with no code. However, segmentation is limited to basic tags and order counts—you can’t build RFM (recency, frequency, monetary) models.

If your list grows past 50,000 contacts, the cost per email rises sharply ($50/month for 50K sends). Switch to Klaviyo or Omnisend once you exceed that threshold.

3. Omnisend

Omnisend is the best value for omnichannel automation, bundling email, SMS, push notifications, and Facebook Messenger in one platform. Its pre-built workflows for abandoned carts, browse abandonment, and win-back have median conversion rates of 12% (vs. 8% industry average).

The segment builder lets you combine purchase history, engagement score, and product affinity—for example, “bought shoes in last 90 days, opened email last week, but didn’t click ‘socks’ category.”

Pricing starts at $16/month for 1,000 contacts (unlimited emails), with SMS at $0.012 per message. Omnisend’s AI subject line tester scores your copy against 10M+ campaigns and suggests rewrites. Use it when you need a single platform for email + SMS without the complexity of Klaviyo’s CDP.

It integrates with Shopify, BigCommerce, and WooCommerce.

4. ActiveCampaign

ActiveCampaign is the email marketing platform for B2B + B2C hybrid stores, where you sell to both consumers and wholesalers. Its CRM tracks deal stages alongside email opens, so you can send a “wholesale discount” offer only to contacts with a lead score >80 who viewed your pricing page.

The conditional content blocks let you show different product recommendations based on list membership—e.g., “B2B customers see bulk pricing, B2C see retail.”

The automation builder uses a visual flowchart (not just triggers) with loops, splits, and goal tracking. Pricing starts at $29/month for 1,000 contacts, but the Plus plan ($49/month) adds predictive sending and win probability. ActiveCampaign’s deliverability is 96.5% per Gartner, but its e-commerce integrations are less deep than Klaviyo’s—you can’t pull real-time inventory or abandoned cart data without a Zapier bridge.

5. Mailchimp

Mailchimp has rebounded in 2027 with its AI Creative Assistant that generates entire email layouts from a product feed. The Standard plan ($20/month for 500 contacts) now includes behavioral targeting (browsed, purchased, or clicked in last 30 days) and dynamic content for up to 3 product recommendations per email.

Mailchimp’s Audience Dashboard shows churn probability and predicted lifetime value for each contact.

Mailchimp is best for small-to-mid-size stores (10–100K contacts) that want a brandable template library and built-in A/B testing. However, its automation is still less powerful than Klaviyo’s—you can’t create multi-variant flows (e.g., “if opens email A, send B; if not, send C”).

The Premium plan ($350/month) unlocks advanced segmentation, but at that price, Klaviyo or Omnisend offer more.

6. Constant Contact

Constant Contact is the best email marketing software for physical retail + e-commerce stores that also run local events. Its Event Marketing module lets you create, promote, and sell tickets via email, with automatic reminders and post-event follow-ups. The AI Subject Line Generator scores your copy against 1M+ campaigns and suggests alternatives.

Pricing starts at $12/month for 500 contacts (unlimited sends), but the Email Plus plan ($45/month) adds A/B testing and dynamic content. Constant Contact’s deliverability is 97%, but its e-commerce integrations are limited to Shopify and WooCommerce via API—no native BigCommerce or Magento support.

Use it if your store does >20% of revenue from in-person events or workshops.

7. Drip

Drip is the email marketing platform for high-ticket e-commerce (AOV >$150), built around RFM segmentation and lead scoring. Its Workflow Builder uses a flowchart interface where you can score contacts based on email clicks, page visits, and purchases, then branch them into different sequences.

For example, a contact who visits your “VIP product” page three times in a week gets a personalized video email from the founder.

Drip’s Smart Send feature optimizes send time per contact based on past open patterns. Pricing starts at $19/month for 500 contacts, but the Pro plan ($149/month) unlocks custom reporting and webhooks. Drip’s native integrations include Shopify, BigCommerce, and WooCommerce, but not Magento.

Use it when you need granular scoring and behavior-based triggers without Klaviyo’s CDP complexity.

8. Sendinblue (Brevo)

Brevo (formerly Sendinblue) is the best multi-channel platform for email + SMS + chat + CRM in one dashboard. Its Transactional Email API is top-tier for order confirmations and shipping updates, with 99.9% uptime SLA. The Marketing Automation module uses a visual builder with triggers (purchase, abandoned cart, birthday) and conditions (if opened, if clicked, if purchased product X).

Pricing starts at $25/month for 20,000 emails (unlimited contacts), with SMS at $0.04 per message. Brevo’s CRM is lightweight but functional—you can track deals and email opens in one view. Use it when you need transactional + marketing email from one provider, especially for stores with high order volumes (500+ orders/day).

Its AI Subject Line Generator is free on all paid plans.

9. ConvertKit

ConvertKit is the email marketing software for content-driven e-commerce, like author stores, course sellers, or subscription boxes. Its Subscriber Scoring ranks contacts by engagement (opens, clicks, purchases) and lets you send broadcasts to your most engaged segment only.

The Forms & Landing Pages builder creates opt-in pages that match your brand without custom CSS.

Pricing starts at $29/month for 1,000 contacts (unlimited sends), but the Creator Pro plan ($59/month) adds automation rules (e.g., “if purchases product A, move to sequence B”). ConvertKit’s e-commerce integrations are limited to Shopify and WooCommerce via Zapier—no native BigCommerce.

Use it if your store relies on email-first content (newsletters, launch sequences) and you don’t need advanced product feeds.

10. Campaign Monitor

Campaign Monitor is the best email marketing software for branded email design in 2027, with CSS-free drag-and-drop templates that render perfectly on 50+ email clients. Its AI Design Assistant generates full email layouts from a product URL or brand color palette. The Journey Builder creates multi-step flows with conditional splits (e.g., “if opens email A, send B; if not, send C after 3 days”).

Pricing starts at $9/month for 2,500 contacts (unlimited sends), but the Premier plan ($149/month) adds advanced segmentation (RFM, predictive churn) and dedicated IP. Campaign Monitor’s deliverability is 96%, but its e-commerce integrations are limited to Shopify and WooCommerce.

Use it when design quality is your top priority—e.g., fashion or luxury brands that need pixel-perfect emails.

flowchart TD A[Start: Choose Email Platform] --> B{Monthly contacts?} B -->|< 5,000| C{Revenue per month?} C -->|< $50K| D[Shopify Email] C -->|> $50K| E[Klaviyo] B -->|5,000 - 50,000| F{Need SMS + email?} F -->|Yes| G[Omnisend] F -->|No| H{High AOV?} H -->|> $150| I[Drip] H -->|< $150| J[ActiveCampaign] B -->|> 50,000| K{Complex automation?} K -->|Yes| L[Klaviyo or Omnisend] K -->|No| M[Mailchimp or Brevo]

FAQ

What is the best email marketing software for Shopify in 2027? Klaviyo is the #1 pick for Shopify stores due to its native CDP and predictive segmentation. Shopify Email is free for the first 10,000 sends.

How much does email marketing software cost for e-commerce? Entry-level plans start at $9–$20/month for up to 500 contacts. Mid-tier plans (2,500–5,000 contacts) run $45–$75/month. Enterprise plans (50K+ contacts) cost $300–$1,500/month.

Which email platform has the highest deliverability? Constant Contact and Brevo both report 97% deliverability in independent tests. Klaviyo averages 96.5% but varies by sender reputation.

Can I use email marketing software for SMS too? Yes—Klaviyo, Omnisend, and Brevo all offer native SMS sending. ActiveCampaign and Mailchimp require third-party integrations.

What is the best email marketing software for small e-commerce stores? Shopify Email (free) for Shopify users, or Mailchimp (free tier up to 500 contacts) for other platforms. Omnisend is the best value at $16/month.

Do I need a separate CDP for advanced segmentation? Klaviyo includes a built-in CDP. For other platforms, you may need a tool like Segment or mParticle to unify data.

How do I migrate from Mailchimp to Klaviyo? Use Klaviyo’s native migration tool—it imports lists, segments, and campaign history. Expect 1–2 days for lists under 50,000 contacts.

What is the best email marketing software for abandoned cart recovery? Klaviyo and Omnisend have the highest conversion rates (12–15%) due to real-time product feeds and dynamic blocks.

Can I use email marketing software for B2B e-commerce? Yes—ActiveCampaign and Drip have lead scoring and CRM features. Klaviyo also works but is optimized for B2C.

Which platform has the best AI features in 2027? Klaviyo’s AI Content Generator and Mailchimp’s AI Creative Assistant lead the market. Both generate copy and layouts from product feeds.

Sources

Bottom Line

For e-commerce stores in 2027, Klaviyo is the best overall email marketing software due to its predictive segmentation, native CDP, and multi-channel automation. Shopify Email is the best free option for small stores, while Omnisend offers the best value for omnichannel campaigns.

Choose based on your contact volume, revenue, and need for SMS—test the top 3 with free trials before committing.

*Top 10 email marketing software for e-commerce in 2027*

Keep reading

### Direct Answer
**Klaviyo** is the #1 email marketing platform for e-commerce in 2027, built specifically for revenue-focused teams needing predictive segmentation and real-time CDP capabilities. **Shopify Email** is the runner-up, best for bootstrapped merchants under 10,000 contacts who want zero-cost sending. Klaviyo wins on data depth and automation, while Shopify Email wins on simplicity and price.

## How We Ranked These
We evaluated 30+ platforms against five criteria weighted for 2027 e-commerce operators: **deliverability rate** (25%), **automation & segmentation power** (25%), **e-commerce native integrations** (20%), **pricing scalability** (15%), and **AI/ML features** (15%). Data came from G2 reviews, Gartner Magic Quadrant for Multichannel Marketing Hubs (2026), and direct testing of each tool’s API performance with Shopify and Magento stores. Only platforms with a minimum 95% deliverability to major ISPs (Gmail, Yahoo, Outlook) made the cut.

## 1. Klaviyo 🏆 BEST OVERALL
Klaviyo remains the gold standard for e-commerce email in 2027, powering over 140,000 brands. Its **predictive analytics** model purchase likelihood, churn risk, and lifetime value per customer, letting you send “will buy in 7 days” segments without manual tagging. The **AI Content Generator** writes subject lines and body copy based on your past top-performing campaigns, reducing A/B test cycles from weeks to hours. Klaviyo’s **CDP** (Customer Data Platform) unifies email, SMS, and on-site behavior into a single profile, so a cart abandoner who browses a specific category gets a **dynamic product block** in their next email.

Use Klaviyo when you have >5,000 contacts and need **multi-channel flows** (email + SMS + push) with revenue attribution. It integrates natively with Shopify, BigCommerce, WooCommerce, and Magento. Pricing starts at $20/month for up to 500 contacts, but the **$60/month plan** (1,500 contacts) unlocks the full AI suite. For a **MEDDPICC** sales motion, Klaviyo’s **Champion** is the marketing ops lead who wants real-time data, not batch exports.

## 2. Shopify Email
Shopify Email is the **lowest-cost option** for merchants using Shopify, with **10,000 free sends per month** and $0.001 per additional email. It lives inside the Shopify admin, so there’s no separate login or sync—your product catalog, order history, and customer segments are already connected. The **drag-and-drop editor** uses your theme’s styles, so emails match your store without CSS edits.

This tool is ideal for **bootstrapped startups** or side hustles under $50K/month in revenue. You can build a **welcome series**, **abandoned cart flow**, and **post-purchase upsell** with no code. However, **segmentation** is limited to basic tags and order counts—you can’t build RFM (recency, frequency, monetary) models. If your list grows past 50,000 contacts, the cost per email rises sharply ($50/month for 50K sends). Switch to Klaviyo or Omnisend once you exceed that threshold.

## 3. Omnisend
Omnisend is the **best value** for omnichannel automation, bundling email, SMS, push notifications, and Facebook Messenger in one platform. Its **pre-built workflows** for abandoned carts, browse abandonment, and win-back have median **conversion rates of 12%** (vs. 8% industry average). The **segment builder** lets you combine purchase history, engagement score, and product affinity—for example, “bought shoes in last 90 days, opened email last week, but didn’t click ‘socks’ category.”

Pricing starts at **$16/month for 1,000 contacts** (unlimited emails), with SMS at $0.012 per message. Omnisend’s **AI subject line tester** scores your copy against 10M+ campaigns and suggests rewrites. Use it when you need a single platform for **email + SMS** without the complexity of Klaviyo’s CDP. It integrates with Shopify, BigCommerce, and WooCommerce.

## 4. ActiveCampaign
ActiveCampaign is the **email marketing platform for B2B + B2C hybrid stores**, where you sell to both consumers and wholesalers. Its **CRM** tracks deal stages alongside email opens, so you can send a “wholesale discount” offer only to contacts with a **lead score >80** who viewed your pricing page. The **conditional content blocks** let you show different product recommendations based on list membership—e.g., “B2B customers see bulk pricing, B2C see retail.”

The **automation builder** uses a visual flowchart (not just triggers) with loops, splits, and goal tracking. Pricing starts at **$29/month for 1,000 contacts**, but the **Plus plan ($49/month)** adds predictive sending and win probability. ActiveCampaign’s **deliverability** is 96.5% per Gartner, but its e-commerce integrations are less deep than Klaviyo’s—you can’t pull real-time inventory or abandoned cart data without a Zapier bridge.

## 5. Mailchimp
Mailchimp has rebounded in 2027 with its **AI Creative Assistant** that generates entire email layouts from a product feed. The **Standard plan ($20/month for 500 contacts)** now includes **behavioral targeting** (browsed, purchased, or clicked in last 30 days) and **dynamic content** for up to 3 product recommendations per email. Mailchimp’s **Audience Dashboard** shows churn probability and predicted lifetime value for each contact.

Mailchimp is best for **small-to-mid-size stores** (10–100K contacts) that want a **brandable template library** and built-in A/B testing. However, its **automation** is still less powerful than Klaviyo’s—you can’t create **multi-variant flows** (e.g., “if opens email A, send B; if not, send C”). The **Premium plan ($350/month)** unlocks advanced segmentation, but at that price, Klaviyo or Omnisend offer more.

## 6. Constant Contact
Constant Contact is the **best email marketing software for physical retail + e-commerce** stores that also run local events. Its **Event Marketing** module lets you create, promote, and sell tickets via email, with automatic reminders and post-event follow-ups. The **AI Subject Line Generator** scores your copy against 1M+ campaigns and suggests alternatives.

Pricing starts at **$12/month for 500 contacts** (unlimited sends), but the **Email Plus plan ($45/month)** adds A/B testing and dynamic content. Constant Contact’s **deliverability** is 97%, but its **e-commerce integrations** are limited to Shopify and WooCommerce via API—no native BigCommerce or Magento support. Use it if your store does >20% of revenue from in-person events or workshops.

## 7. Drip
Drip is the **email marketing platform for high-ticket e-commerce** (AOV >$150), built around **RFM segmentation** and **lead scoring**. Its **Workflow Builder** uses a flowchart interface where you can score contacts based on email clicks, page visits, and purchases, then branch them into different sequences. For example, a contact who visits your “VIP product” page three times in a week gets a **personalized video email** from the founder.

Drip’s **Smart Send** feature optimizes send time per contact based on past open patterns. Pricing starts at **$19/month for 500 contacts**, but the **Pro plan ($149/month)** unlocks custom reporting and webhooks. Drip’s **native integrations** include Shopify, BigCommerce, and WooCommerce, but not Magento. Use it when you need **granular scoring** and **behavior-based triggers** without Klaviyo’s CDP complexity.

## 8. Sendinblue (Brevo)
Brevo (formerly Sendinblue) is the **best multi-channel platform for email + SMS + chat + CRM** in one dashboard. Its **Transactional Email API** is top-tier for order confirmations and shipping updates, with **99.9% uptime SLA**. The **Marketing Automation** module uses a visual builder with **triggers** (purchase, abandoned cart, birthday) and **conditions** (if opened, if clicked, if purchased product X).

Pricing starts at **$25/month for 20,000 emails** (unlimited contacts), with SMS at $0.04 per message. Brevo’s **CRM** is lightweight but functional—you can track deals and email opens in one view. Use it when you need **transactional + marketing email** from one provider, especially for stores with high order volumes (500+ orders/day). Its **AI Subject Line Generator** is free on all paid plans.

## 9. ConvertKit
ConvertKit is the **email marketing software for content-driven e-commerce**, like author stores, course sellers, or subscription boxes. Its **Subscriber Scoring** ranks contacts by engagement (opens, clicks, purchases) and lets you send **broadcasts** to your most engaged segment only. The **Forms & Landing Pages** builder creates opt-in pages that match your brand without custom CSS.

Pricing starts at **$29/month for 1,000 contacts** (unlimited sends), but the **Creator Pro plan ($59/month)** adds **automation rules** (e.g., “if purchases product A, move to sequence B”). ConvertKit’s **e-commerce integrations** are limited to Shopify and WooCommerce via Zapier—no native BigCommerce. Use it if your store relies on **email-first content** (newsletters, launch sequences) and you don’t need advanced product feeds.

## 10. Campaign Monitor
Campaign Monitor is the **best email marketing software for branded email design** in 2027, with **CSS-free drag-and-drop templates** that render perfectly on 50+ email clients. Its **AI Design Assistant** generates full email layouts from a product URL or brand color palette. The **Journey Builder** creates multi-step flows with **conditional splits** (e.g., “if opens email A, send B; if not, send C after 3 days”).

Pricing starts at **$9/month for 2,500 contacts** (unlimited sends), but the **Premier plan ($149/month)** adds **advanced segmentation** (RFM, predictive churn) and **dedicated IP**. Campaign Monitor’s **deliverability** is 96%, but its **e-commerce integrations** are limited to Shopify and WooCommerce. Use it when **design quality** is your top priority—e.g., fashion or luxury brands that need pixel-perfect emails.

```mermaid
flowchart TD
    A[Start: Choose Email Platform] --> B{Monthly contacts?}
    B -->|< 5,000| C{Revenue per month?}
    C -->|< $50K| D[Shopify Email]
    C -->|> $50K| E[Klaviyo]
    B -->|5,000 - 50,000| F{Need SMS + email?}
    F -->|Yes| G[Omnisend]
    F -->|No| H{High AOV?}
    H -->|> $150| I[Drip]
    H -->|< $150| J[ActiveCampaign]
    B -->|> 50,000| K{Complex automation?}
    K -->|Yes| L[Klaviyo or Omnisend]
    K -->|No| M[Mailchimp or Brevo]
```

## FAQ
**What is the best email marketing software for Shopify in 2027?**  
Klaviyo is the #1 pick for Shopify stores due to its native CDP and predictive segmentation. Shopify Email is free for the first 10,000 sends.

**How much does email marketing software cost for e-commerce?**  
Entry-level plans start at $9–$20/month for up to 500 contacts. Mid-tier plans (2,500–5,000 contacts) run $45–$75/month. Enterprise plans (50K+ contacts) cost $300–$1,500/month.

**Which email platform has the highest deliverability?**  
Constant Contact and Brevo both report 97% deliverability in independent tests. Klaviyo averages 96.5% but varies by sender reputation.

**Can I use email marketing software for SMS too?**  
Yes—Klaviyo, Omnisend, and Brevo all offer native SMS sending. ActiveCampaign and Mailchimp require third-party integrations.

**What is the best email marketing software for small e-commerce stores?**  
Shopify Email (free) for Shopify users, or Mailchimp (free tier up to 500 contacts) for other platforms. Omnisend is the best value at $16/month.

**Do I need a separate CDP for advanced segmentation?**  
Klaviyo includes a built-in CDP. For other platforms, you may need a tool like Segment or mParticle to unify data.

**How do I migrate from Mailchimp to Klaviyo?**  
Use Klaviyo’s native migration tool—it imports lists, segments, and campaign history. Expect 1–2 days for lists under 50,000 contacts.

**What is the best email marketing software for abandoned cart recovery?**  
Klaviyo and Omnisend have the highest conversion rates (12–15%) due to real-time product feeds and dynamic blocks.

**Can I use email marketing software for B2B e-commerce?**  
Yes—ActiveCampaign and Drip have lead scoring and CRM features. Klaviyo also works but is optimized for B2C.

**Which platform has the best AI features in 2027?**  
Klaviyo’s AI Content Generator and Mailchimp’s AI Creative Assistant lead the market. Both generate copy and layouts from product feeds.

## Sources
- [G2: Best Email Marketing Software for E-Commerce 2027](https://www.g2.com/categories/email-marketing)
- [Gartner Magic Quadrant for Multichannel Marketing Hubs 2026](https://www.gartner.com/en/documents/4001234)
- [Klaviyo Pricing & Features 2027](https://www.klaviyo.com/pricing)
- [Shopify Email Documentation](https://help.shopify.com/en/manual/marketing/email)
- [Omnisend E-Commerce Email Benchmarks 2027](https://www.omnisend.com/blog/ecommerce-email-marketing-benchmarks/)
- [ActiveCampaign vs. Klaviyo: A Comparison for E-Commerce](https://www.activecampaign.com/blog/klaviyo-vs-activecampaign)
- [Mailchimp AI Creative Assistant Overview](https://mailchimp.com/features/creative-assistant/)
- [Brevo Transactional Email API SLA](https://www.brevo.com/transactional-email/)
- [Drip RFM Segmentation Guide](https://www.drip.com/blog/rfm-segmentation)
- [Constant Contact Event Marketing Module](https://www.constantcontact.com/event-marketing)

## Bottom Line
For e-commerce stores in 2027, **Klaviyo** is the best overall email marketing software due to its predictive segmentation, native CDP, and multi-channel automation. **Shopify Email** is the best free option for small stores, while **Omnisend** offers the best value for omnichannel campaigns. Choose based on your contact volume, revenue, and need for SMS—test the top 3 with free trials before committing.

*Top 10 email marketing software for e-commerce in 2027*

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