Kaplan Meier
2 researched Kaplan Meier entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.
2 entries
12 related topics
Updated September 29, 2026
Direct Answer True LTV is a cohort-weighted, survival-adjusted, margin-discounted sum — not ARPA divided by churn. Build a retention curve from actual cohort data, split customers into expanders, flat accounts, and contractors, multiply eac…
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Direct Answer LTV and CLV describe the same economic object — gross-margin dollars a customer generates before churning — but they are two calculation traditions: LTV is the blended, churn-derived finance ratio paired with CAC; CLV is the p…
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