3 researched Ltv entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.
Brief Cohort-based LTV = ARPU × cohort retention curve ÷ discount rate. Don't use blended churn. Plot retention by age, calculate LTV per cohort, weight by composition. Variable expansion = manual scenario tables. Detail Standard LTV formul…
Read full answer ↗Brief LTV (lifetime value) is predictive; CLV (customer lifetime value) is historical. Board cares about LTV upside via retention and expansion. Detail SaaS terminology conflates these metrics, but they drive different board conversations: …
Read full answer ↗LTV = (ARPU × Gross Margin %) × (1 ÷ Monthly Churn %) ÷ 12. When expansion is 40%+ of revenue, add net retention multiplier: LTV = (ARPU × GM) × NRR% × (1 ÷ Churn) ÷ 12. The second formula is brutal honest—it accounts for the fact that your…
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