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Why do commit, best-case, and pipeline forecasts require different closing velocity assumptions?

4/29/2024

Three Forecasts, Three Velocities

Direct: Commit assumes baseline closing rate. Best-case adds upside from acceleration. Pipeline counts everything. Each reflects different sales rhythm and deal maturity.

Operator Detail

Three separate forecasts aren't redundancy—they're signal clarity. Each answers a different question for the board.

Commit forecast — what's actually closing:

Best-case forecast — if everything breaks right:

Pipeline forecast — all available opportunity:

Why Three, Not One?

OpenView data shows boards demand specificity. Commit builds trust (conservative = credible). Best-case shows growth vector. Pipeline reveals capacity ahead. One number hides all three signals.

CRO Math

If Commit = $1.2M, Best-case = $1.8M, Pipeline = $2.5M:

graph TD A["Total Pipeline<br/>$2.5M<br/>All deals × stage rates"] --> B["Mature Deals<br/>Prop + Negotiation"] --> C["Commit<br/>$1.2M<br/>95% confidence"] A --> D["Acceleration Upside<br/>High-signal proposals"] --> E["Best Case<br/>$1.8M<br/>70% confidence"] A --> F["Early Stage<br/>Qual + Prospecting"] --> G["Future Pipeline<br/>$1.3M<br/>Next quarter"] C --> H["Board Sees<br/>Conservative growth<br/>+ velocity"] E --> H G --> H

TAGS: forecast-methodology,commit-forecast,best-case,pipeline,velocity-modeling,board-reporting

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Sources cited
clari.comhttps://www.clari.com/gartner.comhttps://www.gartner.com/en/documents/sales-forecastingclari.comhttps://www.clari.com/blog/sales-pipeline-management/gong.iohttps://www.gong.io/blog/sales-pipeline/gartner.comhttps://www.gartner.com/en/sales/researchgong.iohttps://www.gong.io/
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