Should I open or buy a More Space Place franchise in 2027?
Published June 13, 2026 · Updated June 13, 2026
Direct Answer
Yes for a retail-and-design-minded operator who wants a custom-storage-and-space-solutions franchise with a showroom — More Space Place offers a closets, Murphy beds, and home-organization model with large tickets and a space-saving niche at moderate capital. More Space Place, founded in 1990, franchises custom-storage-and-space-solutions businesses offering custom closets, Murphy/wall beds, home offices, pantries, and organization systems — with a showroom plus in-home design and installation, and a distinctive Murphy-bed/space-saving specialty.
The 2026 FDD lists a franchise fee around $40,000-$50,000, total Item 7 investment of roughly $200,000 to $400,000, a royalty near 5%-6%, and a marketing fee. Mature units gross $700,000-$1,800,000+, with owners clearing $100,000-$320,000. Its appeal is large project tickets, a Murphy-bed/space-saving niche differentiator, a showroom + in-home model, and durable home-organization demand; the challenges are moderate capital (showroom), in-home/showroom sales, installation, and competition.
The Real Numbers
A More Space Place operates with a showroom (displaying closets, Murphy beds, organization systems) PLUS in-home design and installation, designing and installing custom storage and space-saving solutions. The Murphy-bed specialty differentiates it, with large project tickets driving revenue.
| Line Item | Low | High | Notes |
|---|---|---|---|
| Franchise fee | $40,000 | $50,000 | Per 2026 FDD |
| Showroom buildout | $80,000 | $200,000 | Showroom fit-out |
| Equipment & install tools | $30,000 | $70,000 | Install tools, vehicle |
| Signage & decor | $15,000 | $40,000 | Showroom/brand image |
| Initial inventory/displays | $25,000 | $60,000 | Showroom displays |
| Initial marketing | $15,000 | $40,000 | Lead-gen + showroom |
| Training & travel | $10,000 | $28,000 | Sales/install training |
| Working capital | $25,000 | $60,000 | Project float |
| Total Item 7 | ~$200,000 | ~$400,000 | Per 2026 FDD |
| Royalty | ~5%-6% of gross | ||
| Marketing fee | ~2% of gross |
Revenue reality: mature units gross $700K-$1.8M+ with owners clearing $100K-$320K. More Space Place's edge is large project tickets (custom closets, Murphy beds, and organization systems run $2K-$15K+ per project), a distinctive Murphy-bed/space-saving niche (a differentiated specialty beyond standard closets — appealing for small spaces, guest rooms, multi-use rooms, riding space-efficiency demand), a showroom + in-home model (the showroom drives traffic and credibility while in-home design closes sales), and durable home-organization demand.
The trade-offs are moderate capital (the showroom adds cost versus home-based storage franchises), in-home/showroom sales (closing large-ticket sales), installation, and competition (California Closets, Closets by Design, custom-storage companies). Operators who leverage the Murphy-bed niche, drive showroom + in-home sales, and execute installation perform best.
The space-saving specialty differentiates it.
Who Wins With This Business
- Capital required: $200K-$400K, with $90,000-$160,000 liquid.
- Time commitment: full-time, showroom-and-in-home-sales operation.
- Skills: design/retail sales, in-home closing, and installation management.
- Geographic fit: suburban homeowner markets with organization/space demand.
- Lifestyle fit: design-and-sales-minded operator.
The winners are design-and-sales-minded operators who leverage the Murphy-bed niche and drive showroom + in-home sales.
Who Loses With This Business
- Operators weak at large-ticket sales (showroom + in-home).
- Those who can't execute/manage installation.
- Owners who underestimate the showroom cost.
- Buyers who don't leverage the Murphy-bed differentiation.
- Those in low-homeowner-density markets.
2027 Market Conditions
- Demand: home organization and space-saving solutions are durable, homeowner-driven.
- Differentiation: Murphy beds/space-saving niche.
- Showroom + in-home: traffic + closing.
- Large tickets: storage projects drive high AUVs.
- Competition: California Closets, Closets by Design, custom storage.
The 90-Day Decision Tree
- Day 1-20: Read the 2026 FDD and Item 19 space-solutions economics.
- Day 21-40: Interview operators; ask about showroom + in-home sales, Murphy-bed mix, install, and net profit.
- Day 41-60: Validate a homeowner market and showroom site.
- Day 61-100: Build the showroom and train.
- Day 101-130: Open and drive leads.
- Leverage the Murphy-bed niche and drive showroom + in-home sales.
- Scale and manage installation.
Alternative Plays
- ShelfGenie / Closets by Design — storage (see fr0981, library).
- More Space Place for Murphy beds + space-saving.
- California Closets — custom closets (in/near library).
- GarageExperts — garage storage (see fr0983).
- Independent custom-storage business — full control, no brand.
- Other home-improvement franchises — adjacent models.
FAQ
How much does a More Space Place owner make? Owners typically clear $100,000-$320,000, on $700K-$1.8M+ revenue, driven by large project tickets (closets, Murphy beds, organization). Profitability depends on showroom + in-home sales, the Murphy-bed niche, and installation.
Operators who leverage the space-saving differentiation and drive sales earn the most. Review Item 19 — the large-ticket, differentiated model supports solid economics, though the showroom adds capital versus home-based storage franchises.
What's the Murphy-bed/space-saving differentiation? A distinctive space-saving specialty (Murphy/wall beds) beyond standard closets — for small spaces and multi-use rooms. More Space Place specializes in Murphy/wall beds and space-saving solutions alongside closets, differentiating from closet-only competitors.
As homes get smaller and rooms multi-purpose (guest room + office), demand for space-saving solutions (Murphy beds that fold away) grows. This space-saving niche is a genuine differentiator — appealing for small spaces, guest rooms, and multi-use rooms that standard closet companies don't address as well.
Why have both a showroom and in-home design? The showroom drives traffic and credibility; in-home design closes large-ticket sales. The showroom lets customers see and experience closets, Murphy beds, and organization systems (driving traffic and trust), while in-home design allows precise measurement and closing at the customer's home.
This showroom + in-home model combines retail traffic with consultative closing — capturing customers who want to see products first then get a custom in-home solution. The dual approach supports large-ticket sales, though the showroom adds capital.
What is the biggest challenge? Large-ticket sales (showroom + in-home) and showroom cost. Success depends on closing large-ticket sales (through the showroom and in-home design), managing installation, and the moderate capital includes the showroom cost (versus home-based storage franchises).
Competition also matters. Operators must drive showroom traffic, close in-home sales, leverage the Murphy-bed niche, and manage installation. The differentiation and showroom help, but large-ticket sales execution is the decisive factor.
Is it a good multi-unit play? Possibly — but each unit's showroom adds capital, so validate economics. Operators can build multiple showroom/in-home units in homeowner markets, but each requires showroom capital ($200K-$400K). The large tickets and Murphy-bed niche support growth, but multi-unit requires strong per-unit sales and capital.
Confirm development terms and ensure each market has organization/space demand — multi-unit works when individual units drive strong showroom + in-home sales. Validate single-unit economics before scaling given the showroom investment.
Bottom Line
Open a More Space Place if you want a custom-storage-and-space-solutions franchise with a distinctive Murphy-bed/space-saving niche, large project tickets, a showroom + in-home model, and durable home-organization demand, you're strong at large-ticket sales (showroom + in-home), and you can manage installation. Its Murphy-bed/space-saving differentiation, large tickets, showroom + in-home model, and durable demand are genuine strengths.
Skip it if you're weak at large-ticket sales, can't manage installation, or underestimate the showroom cost. Validate Item 19 and operators carefully. For design-and-sales-minded operators who leverage the space-saving niche and drive sales, More Space Place offers a differentiated storage path — the Murphy-bed niche, large-ticket sales, and installation are the keys.
Sources
- More Space Place Franchise Disclosure Document (2026 filing) — Items 5, 6, 7, 19, 20
- More Space Place official franchise site — investment range and space-solutions model
- Entrepreneur Franchise listings — More Space Place
- IBISWorld — Custom Storage, Closets & Organization in the US, 2026 industry report
- Statista — US home-organization and space-saving market, 2025-2026
- Home-organization and small-space-living trend data 2026
- Franchise Business Review — home-improvement-franchise satisfaction data
- International Franchise Association (IFA) — 2027 Franchise Economic Outlook
- Competing storage concepts (California Closets, Closets by Design, ShelfGenie) data 2026
- US Census — homeowner and home-improvement-spending data, 2025-2026