What is the Memphis Tigers NIL recruiting strategy for college basketball in 2027?

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Direct Answer

Memphis Tigers basketball's 2027 NIL recruiting strategy is a three-tier hybrid: (1) direct rev-share out of the $20.5M House v. NCAA pool that the school opted into in 2025, weighted heavily toward men's basketball; (2) the Bluff City Collective, the official basketball-only NIL arm that brokers contracts in the $300K to $2M+ range per player; and (3) the 901 Fund 501(c)(3), which handles Olympic sports and charitable-deliverable NIL for the broader department.

Head coach Penny Hardaway, athletic director Ed Scott, and a newly hired basketball general manager run the cap-style budget after the program's 13-19 2024-25 collapse — meaning Memphis cannot match Power-4 wallets and instead leans on local-kid retention, mid-major proven scorers from the portal, and NBA-pipeline narrative to close.

1. The 2027 Budget Stack: Where The Money Actually Comes From

Memphis is one of only a handful of non-Power-4 programs that opted into the House settlement when AD Ed Scott confirmed the decision in spring 2025. Per AAC reporting and the Daily Memphian, Memphis publicly committed to rev-sharing with athletes but Scott himself said the department does not have the means to share the full $20.5M cap.

That is the single most important framing fact for the 2027 cycle.

Most insider reporting puts Memphis's first-year rev-share spend at roughly $10-13M total across all sports, with men's basketball receiving the largest single share because it is the revenue driver in a non-football-Power-4 market. Industry standard for hoops-first schools is 35-45% of the rev-share pool to MBB, which works out to approximately $3.5M-$5.5M of school-paid comp flowing to the men's basketball roster in 2026-27, distributed across 13 scholarship players.

1.2 Bluff City Collective (The Basketball-Only Layer)

Bluff City Collective launched in December 2023 as the program's first basketball-dedicated collective, separate from the broader 901 Fund. Per the official Memphis Athletics announcement (gotigersgo.com), it exists to back Coach Hardaway specifically and operates a player-pool model where boosters fund a cap.

Bluff City paid out roughly $1.7M to PJ Haggerty alone in 2024-25 per On3's valuation.

1.3 The 901 Fund (The Department-Wide Layer)

The 901 Fund launched in March 2022 as a Memphis-Tigers-focused 501(c)(3) that runs charitable-deliverable NIL, pays out 90% of every dollar raised to athletes, and uses the Opendorse platform for compliance and disbursement. As of the expanded-scope announcement in 2024, the 901 Fund covers all 19 varsity sports while Bluff City handles men's hoops.

2. The Portal-First Roster Build

Hardaway's recruiting model since 2023 has been portal-heavy, and 2026-27 will be no different — but with one critical 2027 adjustment.

2.1 The Mid-Major Scorer Pipeline

The blueprint is PJ Haggerty 2.0: pluck a mid-major All-American scorer at a $1.5M-$2M Bluff City number, give him on-ball usage, and ride the production. Haggerty came from TCU and SMU, averaged 21.7 points, 5.8 rebounds, 3.7 assists at Memphis in 2024-25, then bolted for Kansas State when he demanded $4M and Memphis could only offer $1.7M.

The 2027 strategy explicitly accepts that math — Memphis is a launching pad, not a final destination, for the top 1% of portal talent.

2.2 The Continuity Pivot

After the 13-19 collapse, Hardaway and his new GM hire are bringing back multiple players from the 2025-26 roster — the first real continuity since 2022. Per Yahoo Sports' transfer-portal tracker, this lowers the per-player NIL spend on incoming transfers because returnees take known dollar figures.

2.3 The High-School Lane

Memphis landed Fred Smith Jr., the No. 88 overall recruit in the 2026 class per 247Sports, the program's second nationally-ranked HS commit of the cycle. Hardaway holds 12 active HS scholarship offers for the 2027 class per On3, including Mason Shephard, Marcus Spears Jr., and Brandon Woodard.

3. The Local-Kid Moat

Memphis's most defensible 2027 recruiting edge is geography plus identity: the only D-1 program in the city of Memphis, with Penny Hardaway — a hometown legend — selling "stay home, get paid, get to the NBA" in a metro that produces disproportionate top-100 talent every cycle.

Fred Smith Jr. Is the latest in a documented run of Memphis-native commits under Hardaway, joining historical examples like Jalen Duren and Emoni Bates in the prior cycles.

3.1 The 2027 Local Targets

The 2027 in-state board is anchored by Memphis-metro and Tennessee top-100 recruits where Bluff City can win at $300K-$600K per commit instead of the $1.5M+ Kentucky or Duke would offer — because the kid wants to play in front of family at FedExForum.

3.2 The Pitch Deck

Per Penny Hardaway's own quotes to ESPN, the NIL-plus-G-League comparison is the closing argument: a Memphis 2027 commit can earn $300K-$1.5M in NIL+rev-share while playing 30 minutes a night on national TV, versus $125K for a G League Ignite-style slot.

4. The Cap-Management Problem

The cleanest read on the 2027 challenge comes from the Tyreek Smith situation of early 2025, when a Memphis player was removed from the team after publicly demanding more NIL money and saying his Bluff City contract was unpaid. Per BroBible's reporting, this exposed two structural issues that the 2027 strategy must solve.

4.1 Pledge-to-Cash Conversion

Bluff City, like most collectives, runs on pledges that don't always convert to cash. AD Ed Scott has openly acknowledged the rev-share gap to the $20.5M cap — meaning every Bluff City shortfall has to be covered by the same booster base the school is already tapping for rev-share.

The 2027 fix is a unified back-office: Bluff City + 901 Fund + Memphis Athletics all share a single donor CRM with the new basketball GM owning the cap sheet.

4.2 Contract Enforcement

Post-House, NIL contracts are enforceable as employment-adjacent agreements per the NCAA's NIL Go clearinghouse that went live in 2025. Memphis's 2027 contracts now include clawback clauses, performance triggers, and mid-season true-ups — standard practice but new for the program.

5. The Penny + GM Operating Model

Hardaway's 2026 contract extension kept him at Memphis through at least the 2026-27 season per ESPN sourcing, with the addendum that he would change his staff and hire a basketball-specific GM — a role roughly analogous to Adam Cohen at Tennessee or Khalil Brinson at Duke.

The GM owns the per-player NIL number, portal-board prioritization, and roster-cap forecasting across both Bluff City and the rev-share line.

5.1 The GM's 2027 Cap Sheet

Estimated Bluff City + rev-share basketball-only spend for 2026-27 is $5M-$7M combined across 13 scholarships, averaging $385K-$540K per player, with a star tier at $1.5M-$2M (one or two players) and a role-player tier at $150K-$300K.

5.2 Compliance Under NIL Go

Every deal above $600 must clear the NIL Go portal run by Deloitte for the College Sports Commission. Memphis's compliance staff is now staffed for 300+ contracts per year across the department; the basketball GM is the first-line filter before deals route to compliance.

flowchart TD A[Donor Base] --> B[901 Fund 501c3] A --> C[Bluff City Collective] A --> D[Memphis Athletics Rev-Share Pool] D --> E[$20.5M House Cap] E --> F[MBB Allocation 35-45%] C --> F F --> G[Basketball GM Cap Sheet] G --> H[Star Tier $1.5M-$2M] G --> I[Starter Tier $400K-$800K] G --> J[Role Tier $150K-$300K] G --> K[HS Commit Tier $200K-$600K] H --> L[NIL Go Clearinghouse] I --> L J --> L K --> L

6. 2027 Target Board And Comparables

The 2027 strategy explicitly targets three player archetypes priced against documented comparables.

6.1 Archetype A — The Mid-Major All-American

Comparable: PJ Haggerty at $1.7M in 2024-25. Memphis will pay $1.5M-$2M for one player at this tier per cycle. 2027 board examples are sourced from On3 and 247Sports portal projections.

6.2 Archetype B — The High-Major Bounce-Back

Comparable: Players who underperformed at Kentucky, Arkansas, or Texas and need a usage reset. Memphis target range is $600K-$1M.

6.3 Archetype C — The Hometown Four-Star

Comparable: Fred Smith Jr. (No. 88 nationally, 247Sports). Memphis target range is $200K-$600K for HS commits in the 2027 class.

flowchart LR M[2027 Recruiting Board] --> N[Mid-Major All-American $1.5M-$2M] M --> O[High-Major Bounce-Back $600K-$1M] M --> P[Hometown 4-Star $200K-$600K] M --> Q[Olympic-Sport Crossover via 901 Fund] N --> R[1 player per cycle] O --> S[2-3 players per cycle] P --> T[3-4 players per cycle]

7. The Risk Map For 2027

Three risks define whether the 2027 strategy works.

7.1 The Power-4 Realignment Risk

If the AAC loses TV-revenue parity in the next media-rights cycle, Memphis's already-thin rev-share pool shrinks further. The contingency is independent scheduling plus Big 12 outreach, both publicly discussed by AD Ed Scott.

7.2 The Booster-Fatigue Risk

Bluff City pledged donors are funding the same program that just went 13-19. A second losing season would collapse pledge conversion and force Hardaway to recruit at the Archetype C tier only.

7.3 The NIL Go Enforcement Risk

If the CSC clearinghouse rejects high-dollar Bluff City contracts as above fair-market value — a known enforcement battle in 2025-26 — Memphis's star-tier ceiling drops, gutting the Haggerty 2.0 model.

FAQ

Q: How much can a Memphis basketball player realistically earn in 2026-27? A: Star tier $1.5M-$2M, starter tier $400K-$800K, role tier $150K-$300K, HS commit tier $200K-$600K, all combining Bluff City and rev-share.

Q: Did Memphis opt into the House settlement? A: Yes — AD Ed Scott confirmed the opt-in in spring 2025. Memphis is sharing rev with athletes but not at the full $20.5M cap.

Q: Who runs the basketball NIL cap sheet day-to-day? A: Penny Hardaway is hiring a basketball-specific GM for the 2026-27 cycle to own the per-player NIL number, portal board, and compliance routing.

Q: What's the difference between Bluff City Collective and the 901 Fund? A: Bluff City is men's-basketball-only, launched December 2023. The 901 Fund is a 501(c)(3) covering all 19 sports, launched March 2022. They share a donor base and back-office.

Q: Why did PJ Haggerty leave Memphis if the NIL strategy is working? A: Haggerty demanded $4M for 2025-26. Memphis could only offer $1.7M. He transferred to Kansas State. The strategy explicitly accepts that Memphis is a launching pad, not a final stop, for top-1% portal talent.

Bottom Line

The 2027 Memphis NIL strategy is realistic about being a non-Power-4 program in a Power-4 cap world: Bluff City brokers $5M-$7M of basketball-specific NIL+rev-share, the GM hire runs the cap sheet, Hardaway closes hometown HS recruits at $200K-$600K while paying $1.5M-$2M for one portal star, and the 901 Fund keeps Olympic-sport NIL alive so the basketball cap isn't bled by non-revenue obligations.

The strategy works if the team wins 22+ games in 2026-27 and pledges convert. It collapses if 13-19 repeats.

Sources

Keep reading

### Direct Answer

**Memphis Tigers basketball's 2027 NIL recruiting strategy** is a **three-tier hybrid**: (1) **direct rev-share** out of the **$20.5M House v. NCAA pool** that the school opted into in 2025, weighted heavily toward men's basketball; (2) the **Bluff City Collective**, the official basketball-only NIL arm that brokers contracts in the **$300K to $2M+ range per player**; and (3) the **901 Fund** 501(c)(3), which handles Olympic sports and charitable-deliverable NIL for the broader department. Head coach **Penny Hardaway**, athletic director **Ed Scott**, and a newly hired **basketball general manager** run the cap-style budget after the program's **13-19** 2024-25 collapse — meaning **Memphis cannot match Power-4 wallets** and instead leans on **local-kid retention**, **mid-major proven scorers from the portal**, and **NBA-pipeline narrative** to close.

## 1. The 2027 Budget Stack: Where The Money Actually Comes From

Memphis is one of only a handful of **non-Power-4 programs** that **opted into the House settlement** when AD **Ed Scott** confirmed the decision in spring 2025. Per AAC reporting and the Daily Memphian, Memphis publicly committed to **rev-sharing with athletes** but Scott himself said the department **does not have the means to share the full $20.5M cap**. That is the single most important framing fact for the 2027 cycle.

### 1.1 Rev-Share Allocation (Estimated)

Most insider reporting puts Memphis's first-year rev-share spend at roughly **$10-13M total across all sports**, with **men's basketball receiving the largest single share** because it is the revenue driver in a non-football-Power-4 market. Industry standard for hoops-first schools is **35-45% of the rev-share pool to MBB**, which works out to approximately **$3.5M-$5.5M of school-paid comp** flowing to the men's basketball roster in 2026-27, distributed across **13 scholarship players**.

### 1.2 Bluff City Collective (The Basketball-Only Layer)

**Bluff City Collective** launched in **December 2023** as the program's first **basketball-dedicated collective**, separate from the broader 901 Fund. Per the official Memphis Athletics announcement (gotigersgo.com), it exists to **back Coach Hardaway specifically** and operates a **player-pool model** where boosters fund a cap. Bluff City paid out roughly **$1.7M to PJ Haggerty** alone in 2024-25 per On3's valuation.

### 1.3 The 901 Fund (The Department-Wide Layer)

The **901 Fund** launched in **March 2022** as a Memphis-Tigers-focused **501(c)(3)** that runs charitable-deliverable NIL, pays out **90% of every dollar raised** to athletes, and uses the **Opendorse platform** for compliance and disbursement. As of the **expanded-scope announcement** in 2024, the 901 Fund covers **all 19 varsity sports** while Bluff City handles men's hoops.

## 2. The Portal-First Roster Build

Hardaway's recruiting model since 2023 has been **portal-heavy**, and 2026-27 will be no different — but with one critical 2027 adjustment.

### 2.1 The Mid-Major Scorer Pipeline

The blueprint is **PJ Haggerty 2.0**: pluck a **mid-major All-American scorer** at a **$1.5M-$2M Bluff City number**, give him **on-ball usage**, and ride the production. Haggerty came from **TCU and SMU**, averaged **21.7 points, 5.8 rebounds, 3.7 assists** at Memphis in 2024-25, then bolted for **Kansas State** when he demanded **$4M** and Memphis could only offer **$1.7M**. The 2027 strategy explicitly accepts that math — Memphis is **a launching pad**, not a final destination, for the top 1% of portal talent.

### 2.2 The Continuity Pivot

After the **13-19 collapse**, Hardaway and his new **GM hire** are bringing back **multiple players from the 2025-26 roster** — the first real continuity since 2022. Per Yahoo Sports' transfer-portal tracker, this lowers the per-player NIL spend on incoming transfers because **returnees take known dollar figures**.

### 2.3 The High-School Lane

Memphis landed **Fred Smith Jr.**, the **No. 88 overall recruit** in the **2026 class** per 247Sports, the program's **second nationally-ranked HS commit** of the cycle. Hardaway holds **12 active HS scholarship offers** for the **2027 class** per On3, including **Mason Shephard**, **Marcus Spears Jr.**, and **Brandon Woodard**.

## 3. The Local-Kid Moat

Memphis's most defensible 2027 recruiting edge is **geography plus identity**: the only D-1 program in the city of Memphis, with **Penny Hardaway** — a hometown legend — selling **"stay home, get paid, get to the NBA"** in a metro that produces **disproportionate top-100 talent** every cycle. Fred Smith Jr. Is the latest in a documented run of **Memphis-native commits** under Hardaway, joining historical examples like **Jalen Duren** and **Emoni Bates** in the prior cycles.

### 3.1 The 2027 Local Targets

The **2027 in-state board** is anchored by Memphis-metro and Tennessee top-100 recruits where Bluff City can win **at $300K-$600K per commit** instead of the **$1.5M+ Kentucky or Duke would offer** — because the kid wants to play in front of family at FedExForum.

### 3.2 The Pitch Deck

Per Penny Hardaway's own quotes to ESPN, the **NIL-plus-G-League comparison** is the closing argument: a Memphis 2027 commit can earn **$300K-$1.5M in NIL+rev-share** while playing **30 minutes a night** on national TV, versus **$125K** for a G League Ignite-style slot.

## 4. The Cap-Management Problem

The cleanest read on the 2027 challenge comes from the **Tyreek Smith situation** of early 2025, when a Memphis player was **removed from the team after publicly demanding more NIL money** and saying his **Bluff City contract was unpaid**. Per BroBible's reporting, this exposed two structural issues that the 2027 strategy must solve.

### 4.1 Pledge-to-Cash Conversion

Bluff City, like most collectives, runs on **pledges** that don't always convert to cash. AD **Ed Scott** has openly acknowledged the **rev-share gap to the $20.5M cap** — meaning **every Bluff City shortfall has to be covered by the same booster base** the school is already tapping for rev-share. The 2027 fix is a **unified back-office**: Bluff City + 901 Fund + Memphis Athletics all share a single donor CRM with the new **basketball GM** owning the cap sheet.

### 4.2 Contract Enforcement

Post-House, NIL contracts are **enforceable as employment-adjacent agreements** per the **NCAA's NIL Go clearinghouse** that went live in 2025. Memphis's 2027 contracts now include **clawback clauses**, **performance triggers**, and **mid-season true-ups** — standard practice but new for the program.

## 5. The Penny + GM Operating Model

Hardaway's **2026 contract extension** kept him at Memphis through at least the **2026-27 season** per ESPN sourcing, with the addendum that he would **change his staff** and **hire a basketball-specific GM** — a role roughly analogous to **Adam Cohen at Tennessee** or **Khalil Brinson at Duke**. The GM owns the **per-player NIL number**, **portal-board prioritization**, and **roster-cap forecasting** across both Bluff City and the rev-share line.

### 5.1 The GM's 2027 Cap Sheet

Estimated Bluff City + rev-share **basketball-only spend** for 2026-27 is **$5M-$7M combined** across **13 scholarships**, averaging **$385K-$540K per player**, with a **star tier at $1.5M-$2M** (one or two players) and a **role-player tier at $150K-$300K**.

### 5.2 Compliance Under NIL Go

Every deal above **$600** must clear the **NIL Go portal** run by **Deloitte** for the College Sports Commission. Memphis's compliance staff is now staffed for **300+ contracts per year** across the department; the basketball GM is the **first-line filter** before deals route to compliance.

```mermaid
flowchart TD
  A[Donor Base] --> B[901 Fund 501c3]
  A --> C[Bluff City Collective]
  A --> D[Memphis Athletics Rev-Share Pool]
  D --> E[$20.5M House Cap]
  E --> F[MBB Allocation 35-45%]
  C --> F
  F --> G[Basketball GM Cap Sheet]
  G --> H[Star Tier $1.5M-$2M]
  G --> I[Starter Tier $400K-$800K]
  G --> J[Role Tier $150K-$300K]
  G --> K[HS Commit Tier $200K-$600K]
  H --> L[NIL Go Clearinghouse]
  I --> L
  J --> L
  K --> L
```

## 6. 2027 Target Board And Comparables

The 2027 strategy explicitly targets three player archetypes priced against documented comparables.

### 6.1 Archetype A — The Mid-Major All-American

Comparable: **PJ Haggerty at $1.7M** in 2024-25. Memphis will pay **$1.5M-$2M** for one player at this tier per cycle. 2027 board examples are sourced from On3 and 247Sports portal projections.

### 6.2 Archetype B — The High-Major Bounce-Back

Comparable: Players who underperformed at **Kentucky, Arkansas, or Texas** and need a **usage reset**. Memphis target range is **$600K-$1M**.

### 6.3 Archetype C — The Hometown Four-Star

Comparable: **Fred Smith Jr.** (No. 88 nationally, 247Sports). Memphis target range is **$200K-$600K** for HS commits in the 2027 class.

```mermaid
flowchart LR
  M[2027 Recruiting Board] --> N[Mid-Major All-American $1.5M-$2M]
  M --> O[High-Major Bounce-Back $600K-$1M]
  M --> P[Hometown 4-Star $200K-$600K]
  M --> Q[Olympic-Sport Crossover via 901 Fund]
  N --> R[1 player per cycle]
  O --> S[2-3 players per cycle]
  P --> T[3-4 players per cycle]
```

## 7. The Risk Map For 2027

Three risks define whether the 2027 strategy works.

### 7.1 The Power-4 Realignment Risk

If the **AAC loses TV-revenue parity** in the next media-rights cycle, Memphis's already-thin rev-share pool shrinks further. The contingency is **independent scheduling** plus **Big 12 outreach**, both publicly discussed by AD Ed Scott.

### 7.2 The Booster-Fatigue Risk

Bluff City pledged donors are funding **the same program** that just went **13-19**. A second losing season would **collapse pledge conversion** and force Hardaway to recruit at the **Archetype C tier only**.

### 7.3 The NIL Go Enforcement Risk

If the **CSC clearinghouse** rejects high-dollar Bluff City contracts as **above fair-market value** — a known enforcement battle in 2025-26 — Memphis's star-tier ceiling drops, gutting the Haggerty 2.0 model.

## FAQ

**Q: How much can a Memphis basketball player realistically earn in 2026-27?**
A: Star tier **$1.5M-$2M**, starter tier **$400K-$800K**, role tier **$150K-$300K**, HS commit tier **$200K-$600K**, all combining Bluff City and rev-share.

**Q: Did Memphis opt into the House settlement?**
A: Yes — AD **Ed Scott** confirmed the opt-in in spring 2025. Memphis is sharing rev with athletes but **not at the full $20.5M cap**.

**Q: Who runs the basketball NIL cap sheet day-to-day?**
A: Penny Hardaway is hiring a **basketball-specific GM** for the 2026-27 cycle to own the per-player NIL number, portal board, and compliance routing.

**Q: What's the difference between Bluff City Collective and the 901 Fund?**
A: **Bluff City** is **men's-basketball-only**, launched December 2023. The **901 Fund** is a **501(c)(3) covering all 19 sports**, launched March 2022. They share a donor base and back-office.

**Q: Why did PJ Haggerty leave Memphis if the NIL strategy is working?**
A: Haggerty demanded **$4M** for 2025-26. Memphis could only offer **$1.7M**. He transferred to **Kansas State**. The strategy explicitly accepts that Memphis is a **launching pad**, not a final stop, for top-1% portal talent.

## Bottom Line

The 2027 Memphis NIL strategy is **realistic about being a non-Power-4 program in a Power-4 cap world**: Bluff City brokers **$5M-$7M of basketball-specific NIL+rev-share**, the GM hire runs the cap sheet, Hardaway closes hometown HS recruits at **$200K-$600K** while paying **$1.5M-$2M for one portal star**, and the 901 Fund keeps Olympic-sport NIL alive so the basketball cap isn't bled by non-revenue obligations. The strategy works if the team **wins 22+ games** in 2026-27 and pledges convert. It collapses if 13-19 repeats.

## Sources

- [On3 — Memphis announces NIL partnership through 901 Fund, The Peabody](https://www.on3.com/nil/news/memphis-tigers-basketball-nil-deals-collective-901-fund-the-peabody-hotel/)
- [On3 — Memphis-focused NIL collective 901 Fund expands to all sports](https://www.on3.com/nil/news/memphis-tigers-nil-collective-name-image-likeness-deals-901-fund-football-basketball/)
- [On3 — 901 Fund Memphis Tigers Collective Page](https://www.on3.com/nil/collectives/901-fund-82/)
- [On3 — PJ Haggerty asking $4M after entering NCAA transfer portal](https://www.on3.com/news/pj-haggerty-seeking-4-million-more-transfer-portal-memphis-point-guard-nil/)
- [Memphis Athletics — Bluff City Collective announced as official NIL collective](https://gotigersgo.com/news/2023/12/7/mens-basketball-bluff-city-collective-on-board-as-an-official-nil-collective-of-memphis-athletics)
- [Daily Memphian — How much revenue have Memphis Tigers shared with athletes](https://dailymemphian.com/article/60335)
- [Daily Memphian — How the House v. NCAA settlement impacts the Tigers](https://dailymemphian.com/subscriber/article/51058)
- [Yahoo Sports — Memphis declared intent to opt in to House settlement](https://sports.yahoo.com/article/memphis-declared-intent-opt-house-164250867.html)
- [ESPN — Penny Hardaway returning to Memphis, to change staff](https://www.espn.com/mens-college-basketball/story/_/id/48221997/sources-penny-hardaway-returning-memphis-change-staff)
- [247Sports — Fred Smith Jr. Commits to Memphis](https://247sports.com/college/basketball/recruiting/article/fred-smith-jr-memphis-commitment-penny-hardaway-recruit-280933265/)
- [Yahoo Sports — Memphis basketball transfer portal tracker 2026-27](https://sports.yahoo.com/articles/memphis-basketball-transfer-portal-tracker-100649861.html)
- [BroBible — Memphis NIL problem with frustrated players](https://brobible.com/sports/article/memphis-nil-basketball-money-penny-hardaway/)

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