How do you start a pizza truck business in 2027?
Honest 5/10 baseline.
Startup costs: $50K-$150K. Pizza truck or trailer with wood-fired or gas deck oven ($30K-$100K used to new), generator, prep tables, refrigeration, dough mixer, POS, propane/wood fuel, signage/wrap, commissary kitchen membership ($300-$1,500/mo), initial inventory, fire suppression system (Ansul). Wood-fired ovens command premium pricing but add weight/permit complexity.
Permits/licenses: Business license, mobile food vendor permit (per city/county), health dept inspection, food handler/manager cert, commissary agreement, fire marshal sign-off (suppression system), commercial auto, general liability, propane handling permit.
Customer acquisition: Brewery partnerships (huge for pizza - they don't have kitchens), private events/weddings, festivals, lunch routes near offices, Instagram with location pins, Google local, pre-booking via site.
Revenue model: Per-pizza ($14-$22), event flat fee ($1,200-$3,500/event), brewery cut/min guarantee.
Realistic year-1: $80K-$250K revenue. Event-heavy operators do better than route-only. Margins 15-25%.