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Retention Metrics

1 researched Retention Metrics entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.

1 entry 4 related topics Updated April 29, 2024

How do I calculate true gross retention vs net retention?

retention-metrics gross-retention net-retention saas-analytics unit-economicsApr 29

Direct Answer: Gross Retention (GRR) = (Beginning ARR - Churn$ - Downgrade$) / Beginning ARR. Net Revenue Retention (NRR) = (Beginning ARR - Churn$ - Downgrade$ + Expansion$) / Beginning ARR. GRR captures only attrition; NRR adds expansion …

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