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Combo Prospecting — Cliff Notes Summary

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Direct Answer

Combo Prospecting by Tony J. Hughes (AMACOM/HarperCollins Leadership, 2018) argues that the modern outbound seller wins by orchestrating phone + voicemail + email + LinkedIn + video into tight, research-backed "combos" — never a single channel in isolation. It's written for B2B AEs, SDRs, and sales leaders who refuse to choose between old-school dial discipline and new-school social selling, and in 2027 it remains the most cited playbook for breaking into CXO-level accounts without burning the prospect.

1. The Core Premise — Combos, Not Cadences

Hughes opens the book with a deliberately blunt thesis: single-channel prospecting is dead, but so is the lazy "I'll just send a LinkedIn DM" reflex that replaced it. A combo is a small bundle of high-quality touches — typically a phone call, a voicemail, and an email, all executed inside a two-minute window after deep research — that lands in the buyer's awareness from three angles at once.

Why two minutes matters

The two-minute rule is one of the book's most quoted operating principles. Hughes' logic: the voicemail you just left primes the executive to recognize your name when they open the email seconds later. Drag it out across days and the pattern-interrupt collapses.

Multiple operators (notably John Barrows and Sam Nelson) have publicly tested and validated the two-minute window in their own training programs.

Triples, Quads, Quints, Sextets

Hughes stacks the model. A Triple is the baseline: phone, voicemail, email. A Quad adds a LinkedIn InMail or connection request.

A Quint adds a tweet or public engagement, and a Sextet brings in a video message (Vidyard, Loom, BombBomb were the named tools in 2018; HeyGen and Sendspark are the 2027 equivalents). The point is not to spam — it is to layer credibility so the executive sees the same name in three contexts in one morning.

Old-school dial discipline is non-negotiable

Hughes repeatedly hammers that social sellers who do not pick up the phone are not sellers, they are content marketers. He cites his own field data: a deliberate one-hour calling block from 7:45 a.m. To 8:45 a.m. — before gatekeepers arrive, before the calendar fills — consistently produces the day's best CXO connect rate.

2. Earning the Right — Research, Relevance, Trigger Events

The book's middle act is built around earning the right to a conversation. Hughes is allergic to "happy ears" — the rep who hears "interesting, send me something" and books it as a pipeline win.

The relevance challenge

Every outbound touch must answer the executive's silent question: "Why you, why now, why me?" Hughes calls this the relevance challenge, and he insists reps cannot answer it without 30-45 minutes of pre-call research across LinkedIn, 10-Ks, earnings call transcripts, Glassdoor, and Google News alerts.

In 2027, Clay, Common Room, and Apollo signal feeds automate 80% of that research — but the underlying discipline is the same.

Trigger events

Hughes lists the trigger events that justify a combo: a new C-suite hire, a funding round, an earnings miss, a competitor's outage, a regulatory shift, a layoff, an M&A announcement. The trigger is the permission slip — without one, the executive will (correctly) ignore you.

Modern intent platforms (6sense, Demandbase, G2 Buyer Intent) industrialize this, but Hughes' point that a real trigger beats a fabricated one still holds.

The value narrative

Reps are taught to construct a value narrative — a 30-second story that ties the trigger event to a quantified business outcome the executive already cares about. Hughes' template: "Companies like yours, after [trigger], typically face [pain]. We help [named comparable customer] hit [quantified result] in [timeframe]." The narrative is recycled verbatim into the voicemail, the email subject line, and the opening LinkedIn message — same story, three channels, two minutes.

3. Building Your Platform — Brand, Network, Tools

Hughes spends a full chapter on what most prospecting books skip: the infrastructure underneath the combo.

Online brand

Your LinkedIn profile is your landing page. Hughes mandates: buyer-focused headline (not "Account Executive at Vendor X"), a customer-outcome-oriented About section, a professional banner, and weekly publishing of short-form insight posts. He references Jill Rowley, Koka Sexton, and Jamie Shanks as the original templates; in 2027 the bar has moved to Justin Welsh, Chris Walker, and Sam Jacobs as the operators most reps benchmark against.

Nurturing a network

The book treats your LinkedIn graph as a compounding asset. Hughes' rule: engage genuinely with 10 buyer-side posts a day, comment with substance, never pitch in the thread. Over 12 months this becomes a warm-intro engine more reliable than any cold sequence.

The enablement stack

Hughes' 2018 stack was LinkedIn Sales Navigator + Outreach/SalesLoft + Vidyard + ZoomInfo. The 2027 operator stack his frameworks still map onto: Sales Navigator + Clay + Apollo + Outreach (or Salesloft) + Gong + HeyGen + Common Room. The tools changed; the research-trigger-narrative-combo spine did not.

4. The Combo Playbook — How to Execute on Monday Morning

This is the book's most actionable chapter and the one most cited by current operators.

Be your own SDR

Hughes refuses the AE/SDR division of labor at the enterprise level. For accounts over $250K ACV, the AE owns top-of-funnel. The SDR can support, but the AE must personally own the executive combo. Becc Holland and Jason Bay have built whole training businesses on this principle.

Time-blocking

The book is rigid about calendar discipline: two 60-minute calling blocks per day, research blocks before each, no meetings in the prospecting window. Hughes' field data: reps who block lose 2-3 hours per week to drift; reps who don't lose 15-20 hours.

Multi-threading

A single executive contact is fragile. Hughes mandates 5-7 contacts per target account, mapped across economic buyer, technical buyer, end user, coach, and blocker. Account-based everything — Hughes coined the operational version of the phrase a year before the TOPO/Forrester ABM frameworks crystallized it.

Breaking through to CXOs

For the C-suite specifically, Hughes prescribes handwritten notes, FedEx packages, referrals from board members, and "ghosting your own CEO's profile" — drafting a peer-to-peer message and having your CEO send it from their LinkedIn. The handwritten-note tactic is having a 2027 resurgence via Handwrytten and Postable, with Owner.com's Kyle Norton publicly crediting it for a 14% reply rate at the CMO level.

5. What Holds Up and What Has Aged

What still works in 2027

The combo concept itself — multi-channel within minutes, not days. Every modern sequencer (Outreach, Salesloft, Apollo, Smartlead) now ships "combo step" templates that are Hughes' framework by another name.
Phone-first discipline — connect rates have actually *risen* in 2026-2027 as inboxes get drowned in AI-generated outbound.
Trigger-event prospecting — now industrialized but identical in spirit.
Multi-threading 5-7 contacts — confirmed by Gong's 2025 enterprise win-rate study.

What's dated

Tool names — half the SaaS stack Hughes cites has been acquired or sunset.
LinkedIn tactics — InMail open rates have collapsed since 2022; reps now lean on comments + DMs + voice notes instead.
Voicemail length — Hughes recommends 18-22 seconds; modern data (Orum, Nooks) suggests 12-15 seconds is the new ceiling.
The "cold call is back" framing — true, but parallel dialers (Nooks, Orum, PhoneBurner) have changed the unit economics in ways the 2018 edition could not foresee.

flowchart TD A[Trigger Event Detected] --> B[30-45 min Research Block] B --> C[Build Value Narrative] C --> D{Execute Combo} D --> E[Phone Call 0:00] D --> F[Voicemail 0:30] D --> G[Email 1:00] D --> H[LinkedIn Touch 1:30] E --> I[Log + Multi-Thread] F --> I G --> I H --> I I --> J[Next Contact in Account 5-7 per logo]

6. The Numbers Hughes Actually Cites

Hughes is unusual among sales authors in that he publishes his ratios. The book's headline figures:

100 dials → 20 connects → 5 conversations → 1 meeting at the executive level for an unknown rep.
A referred combo collapses that to roughly 10 dials → 8 connects → 5 conversations → 2 meetings. Referrals are the path of highest probability — a chapter title Hughes lifts from Joanne Black's earlier work and credits openly.
80/20 power law: 80% of pipeline comes from 20% of activity. Hughes' fix is brutal calendar audit — every Friday, kill the 20% of activities producing 80% of the wasted time.

7. How Combo Prospecting Sits Next To Other Frameworks

Vs. The Challenger Sale (Dixon/Adamson, 2011)

Challenger is about how to run the conversation; Combo Prospecting is about how to earn the conversation. They are complementary, not competing. Hughes openly calls his book "the funnel prequel to SPIN Selling and The Challenger Sale."

Vs. Fanatical Prospecting (Jeb Blount, 2015)

Blount preaches volume and discipline; Hughes preaches research-backed precision. Blount's reps make 100 dials; Hughes' reps make 40 dials but each one is researched. Most modern enterprise teams blend both: Blount's discipline + Hughes' research.

Vs. Predictable Revenue (Aaron Ross, 2011)

Ross built the SDR/AE split; Hughes pushes back, arguing the split breaks at high ACV. The 2027 consensus: SDR/AE works under $100K ACV, fails above $250K ACV — exactly where Hughes drew the line.

flowchart LR M[Monday 7:30 AM Research Block] --> N[7:45-8:45 Combo Block 1] N --> O[9-11 Discovery Calls] O --> P[11-12 Lunch + LinkedIn Engagement] P --> Q[12-1 Combo Block 2] Q --> R[1-4 Pipeline + Deal Work] R --> S[4-5 Plan Tomorrow's Combos] S --> T[Friday Calendar Audit + Kill 20% Waste]

FAQ

Q: Is Combo Prospecting still relevant in 2027 with AI SDRs writing every email? A: More relevant, not less. The flood of AI-generated outbound (11x, Regie.ai, Artisan, Jason AI) has destroyed reply rates on generic email. Hughes' research-first, phone-included combo is exactly what cuts through.

Kyle Coleman (Copy.ai) and Kyle Norton (Owner.com) both publicly credit Hughes' framework as their 2026 outbound foundation.

Q: Where does Combo Prospecting conflict with Fanatical Prospecting? A: Volume vs. Precision. Blount wants 100 dials a day; Hughes wants 40 researched dials. The reconciliation is account tier — top-50 strategic accounts get the Hughes treatment, everything else gets Blount's volume cadence.

Q: Is the phone really back, or is that LinkedIn-influencer hype? A: It's back, with data. Orum's 2025 State of Cold Calling reports a connect-rate floor at 8.3% for unassisted dialing and 14-17% with parallel dialers — both up from the 2021 lows. Outreach's 2026 benchmark shows phone steps in a sequence lift overall conversion by 31%.

Q: I'm an SMB rep — does this book apply to me? A: Partially. The multi-channel combo and trigger events apply at any deal size. The CXO break-in tactics (handwritten notes, FedEx, ghosting your CEO) are mid-market-and-up. For pure SMB, **Mark Roberge's *The Sales Acceleration Formula*** is a better fit.

Q: Should I buy this or Tech-Powered Sales (Hughes' 2021 follow-up)? A: Read Combo Prospecting first. It's the foundation. Tech-Powered Sales (co-authored with Justin Michael) is the stack-and-AI update — read it second once the combo discipline is internalized.

Bottom Line

Pick this book up when you're a B2B seller (AE, SDR, sales leader) whose outbound has collapsed into lazy LinkedIn DMs and templated emails, and you need a forcing function to put the phone back in the combo without abandoning the social-selling discipline you've built.

The tool names have aged, but the research → trigger → narrative → multi-channel combo → multi-thread spine is the most durable outbound framework of the last decade — and the one that holds up best against the 2027 AI-outbound flood.

Sources

Keep reading

### Direct Answer

**Combo Prospecting** by **Tony J. Hughes** (AMACOM/HarperCollins Leadership, 2018) argues that the modern outbound seller wins by orchestrating **phone + voicemail + email + LinkedIn + video** into tight, research-backed "**combos**" — never a single channel in isolation. It's written for **B2B AEs, SDRs, and sales leaders** who refuse to choose between **old-school dial discipline** and **new-school social selling**, and in 2027 it remains the most cited playbook for breaking into **CXO-level accounts** without burning the prospect.

## 1. The Core Premise — Combos, Not Cadences

Hughes opens the book with a deliberately blunt thesis: **single-channel prospecting is dead**, but so is the lazy "I'll just send a LinkedIn DM" reflex that replaced it. A **combo** is a small bundle of high-quality touches — typically a **phone call**, a **voicemail**, and an **email**, all executed inside a **two-minute window** after deep research — that lands in the buyer's awareness from three angles at once.

### Why two minutes matters

The two-minute rule is one of the book's most quoted operating principles. **Hughes' logic**: the voicemail you just left primes the executive to recognize your name when they open the email seconds later. Drag it out across days and the **pattern-interrupt collapses**. Multiple operators (notably **John Barrows** and **Sam Nelson**) have publicly tested and validated the two-minute window in their own training programs.

### Triples, Quads, Quints, Sextets

Hughes stacks the model. A **Triple** is the baseline: **phone, voicemail, email**. A **Quad** adds a **LinkedIn InMail or connection request**. A **Quint** adds a **tweet or public engagement**, and a **Sextet** brings in a **video message** (Vidyard, Loom, BombBomb were the named tools in 2018; **HeyGen** and **Sendspark** are the 2027 equivalents). The point is not to spam — it is to **layer credibility** so the executive sees the same name in three contexts in one morning.

### Old-school dial discipline is non-negotiable

Hughes repeatedly hammers that **social sellers who do not pick up the phone are not sellers, they are content marketers**. He cites his own field data: a deliberate **one-hour calling block from 7:45 a.m. To 8:45 a.m.** — before gatekeepers arrive, before the calendar fills — consistently produces the day's best **CXO connect rate**.

## 2. Earning the Right — Research, Relevance, Trigger Events

The book's middle act is built around **earning the right to a conversation**. Hughes is allergic to "happy ears" — the rep who hears "interesting, send me something" and books it as a pipeline win.

### The relevance challenge

Every outbound touch must answer the executive's silent question: **"Why you, why now, why me?"** Hughes calls this **the relevance challenge**, and he insists reps cannot answer it without **30-45 minutes of pre-call research** across **LinkedIn, 10-Ks, earnings call transcripts, Glassdoor, and Google News alerts**. In 2027, **Clay**, **Common Room**, and **Apollo signal feeds** automate 80% of that research — but the underlying discipline is the same.

### Trigger events

Hughes lists the **trigger events** that justify a combo: **a new C-suite hire, a funding round, an earnings miss, a competitor's outage, a regulatory shift, a layoff, an M&A announcement**. The trigger is the **permission slip** — without one, the executive will (correctly) ignore you. Modern **intent platforms** (**6sense**, **Demandbase**, **G2 Buyer Intent**) industrialize this, but Hughes' point that **a real trigger beats a fabricated one** still holds.

### The value narrative

Reps are taught to construct a **value narrative** — a 30-second story that ties the trigger event to a quantified business outcome the executive already cares about. **Hughes' template**: "Companies like yours, after [trigger], typically face [pain]. We help [named comparable customer] hit [quantified result] in [timeframe]." The narrative is recycled verbatim into the **voicemail**, the **email subject line**, and the **opening LinkedIn message** — same story, three channels, two minutes.

## 3. Building Your Platform — Brand, Network, Tools

Hughes spends a full chapter on what most prospecting books skip: the **infrastructure underneath the combo**.

### Online brand

**Your LinkedIn profile is your landing page.** Hughes mandates: **buyer-focused headline** (not "Account Executive at Vendor X"), a **customer-outcome-oriented About section**, a **professional banner**, and **weekly publishing** of short-form insight posts. He references **Jill Rowley**, **Koka Sexton**, and **Jamie Shanks** as the original templates; in 2027 the bar has moved to **Justin Welsh**, **Chris Walker**, and **Sam Jacobs** as the operators most reps benchmark against.

### Nurturing a network

The book treats your **LinkedIn graph** as a **compounding asset**. Hughes' rule: **engage genuinely with 10 buyer-side posts a day**, comment with substance, never pitch in the thread. Over 12 months this becomes a **warm-intro engine** more reliable than any cold sequence.

### The enablement stack

Hughes' 2018 stack was **LinkedIn Sales Navigator + Outreach/SalesLoft + Vidyard + ZoomInfo**. The 2027 operator stack his frameworks still map onto: **Sales Navigator + Clay + Apollo + Outreach (or Salesloft) + Gong + HeyGen + Common Room**. The tools changed; the **research-trigger-narrative-combo** spine did not.

## 4. The Combo Playbook — How to Execute on Monday Morning

This is the book's most actionable chapter and the one most cited by current operators.

### Be your own SDR

Hughes refuses the AE/SDR division of labor at the enterprise level. **For accounts over $250K ACV, the AE owns top-of-funnel.** The SDR can support, but the AE must personally **own the executive combo**. **Becc Holland** and **Jason Bay** have built whole training businesses on this principle.

### Time-blocking

The book is rigid about calendar discipline: **two 60-minute calling blocks per day**, **research blocks before each**, **no meetings in the prospecting window**. Hughes' field data: reps who block lose **2-3 hours per week** to drift; reps who don't lose **15-20 hours**.

### Multi-threading

A single executive contact is fragile. Hughes mandates **5-7 contacts per target account**, mapped across **economic buyer, technical buyer, end user, coach, and blocker**. **Account-based everything** — Hughes coined the operational version of the phrase a year before the **TOPO/Forrester ABM frameworks** crystallized it.

### Breaking through to CXOs

For the C-suite specifically, Hughes prescribes **handwritten notes**, **FedEx packages**, **referrals from board members**, and **"ghosting your own CEO's profile"** — drafting a peer-to-peer message and having your CEO send it from their LinkedIn. The handwritten-note tactic is having a **2027 resurgence** via **Handwrytten** and **Postable**, with **Owner.com's Kyle Norton** publicly crediting it for a 14% reply rate at the CMO level.

## 5. What Holds Up and What Has Aged

### What still works in 2027

- **The combo concept itself** — multi-channel within minutes, not days. Every modern sequencer (**Outreach**, **Salesloft**, **Apollo**, **Smartlead**) now ships **"combo step"** templates that are Hughes' framework by another name.
- **Phone-first discipline** — connect rates have actually *risen* in 2026-2027 as inboxes get drowned in AI-generated outbound.
- **Trigger-event prospecting** — now industrialized but identical in spirit.
- **Multi-threading 5-7 contacts** — confirmed by **Gong's 2025 enterprise win-rate study**.

### What's dated

- **Tool names** — half the SaaS stack Hughes cites has been acquired or sunset.
- **LinkedIn tactics** — InMail open rates have **collapsed** since 2022; reps now lean on **comments + DMs + voice notes** instead.
- **Voicemail length** — Hughes recommends 18-22 seconds; modern data (**Orum**, **Nooks**) suggests **12-15 seconds** is the new ceiling.
- **The "cold call is back" framing** — true, but **parallel dialers** (**Nooks**, **Orum**, **PhoneBurner**) have changed the unit economics in ways the 2018 edition could not foresee.

```mermaid
flowchart TD
    A[Trigger Event Detected] --> B[30-45 min Research Block]
    B --> C[Build Value Narrative]
    C --> D{Execute Combo}
    D --> E[Phone Call<br/>0:00]
    D --> F[Voicemail<br/>0:30]
    D --> G[Email<br/>1:00]
    D --> H[LinkedIn Touch<br/>1:30]
    E --> I[Log + Multi-Thread]
    F --> I
    G --> I
    H --> I
    I --> J[Next Contact in Account<br/>5-7 per logo]
```

## 6. The Numbers Hughes Actually Cites

Hughes is unusual among sales authors in that he **publishes his ratios**. The book's headline figures:

- **100 dials** → **20 connects** → **5 conversations** → **1 meeting** at the executive level for an unknown rep.
- A **referred** combo collapses that to roughly **10 dials** → **8 connects** → **5 conversations** → **2 meetings**. **Referrals are the path of highest probability** — a chapter title Hughes lifts from **Joanne Black's** earlier work and credits openly.
- **80/20 power law**: 80% of pipeline comes from 20% of activity. Hughes' fix is **brutal calendar audit** — every Friday, kill the 20% of activities producing 80% of the wasted time.

## 7. How Combo Prospecting Sits Next To Other Frameworks

### Vs. The Challenger Sale (Dixon/Adamson, 2011)

**Challenger** is about **how to run the conversation**; **Combo Prospecting** is about **how to earn the conversation**. They are complementary, not competing. Hughes openly calls his book "**the funnel prequel to SPIN Selling and The Challenger Sale**."

### Vs. Fanatical Prospecting (Jeb Blount, 2015)

**Blount** preaches volume and discipline; **Hughes** preaches **research-backed precision**. Blount's reps make 100 dials; Hughes' reps make 40 dials but each one is researched. Most modern enterprise teams blend both: **Blount's discipline + Hughes' research**.

### Vs. Predictable Revenue (Aaron Ross, 2011)

**Ross** built the **SDR/AE split**; Hughes pushes back, arguing the split breaks at high ACV. The 2027 consensus: **SDR/AE works under $100K ACV, fails above $250K ACV** — exactly where Hughes drew the line.

```mermaid
flowchart LR
    M[Monday 7:30 AM<br/>Research Block] --> N[7:45-8:45<br/>Combo Block 1]
    N --> O[9-11<br/>Discovery Calls]
    O --> P[11-12<br/>Lunch + LinkedIn Engagement]
    P --> Q[12-1<br/>Combo Block 2]
    Q --> R[1-4<br/>Pipeline + Deal Work]
    R --> S[4-5<br/>Plan Tomorrow's Combos]
    S --> T[Friday<br/>Calendar Audit + Kill 20% Waste]
```

## FAQ

**Q: Is Combo Prospecting still relevant in 2027 with AI SDRs writing every email?**
**A: More relevant, not less.** The flood of **AI-generated outbound** (11x, Regie.ai, Artisan, Jason AI) has destroyed reply rates on generic email. Hughes' research-first, phone-included combo is exactly what cuts through. **Kyle Coleman (Copy.ai)** and **Kyle Norton (Owner.com)** both publicly credit Hughes' framework as their 2026 outbound foundation.

**Q: Where does Combo Prospecting conflict with Fanatical Prospecting?**
**A:** Volume vs. Precision. **Blount** wants 100 dials a day; **Hughes** wants 40 researched dials. The reconciliation is **account tier** — top-50 strategic accounts get the Hughes treatment, everything else gets Blount's volume cadence.

**Q: Is the phone really back, or is that LinkedIn-influencer hype?**
**A: It's back, with data.** **Orum's 2025 State of Cold Calling** reports a connect-rate floor at **8.3% for unassisted dialing** and **14-17% with parallel dialers** — both up from the 2021 lows. **Outreach's 2026 benchmark** shows phone steps in a sequence lift overall conversion by **31%**.

**Q: I'm an SMB rep — does this book apply to me?**
**A: Partially.** The **multi-channel combo** and **trigger events** apply at any deal size. The **CXO break-in tactics** (handwritten notes, FedEx, ghosting your CEO) are mid-market-and-up. For pure SMB, **Mark Roberge's *The Sales Acceleration Formula*** is a better fit.

**Q: Should I buy this or Tech-Powered Sales (Hughes' 2021 follow-up)?**
**A:** **Read Combo Prospecting first.** It's the foundation. **Tech-Powered Sales** (co-authored with **Justin Michael**) is the **stack-and-AI** update — read it second once the combo discipline is internalized.

## Bottom Line

**Pick this book up when** you're a B2B seller (AE, SDR, sales leader) whose outbound has collapsed into **lazy LinkedIn DMs and templated emails**, and you need a forcing function to **put the phone back in the combo** without abandoning the social-selling discipline you've built. The tool names have aged, but the **research → trigger → narrative → multi-channel combo → multi-thread** spine is **the most durable outbound framework of the last decade** — and the one that holds up best against the **2027 AI-outbound flood**.

## Sources

- [Tony J. Hughes — official COMBO Prospecting book page](https://www.tonyhughes.com.au/combo-prospecting-book)
- [HarperCollins Leadership — Combo Prospecting publisher page](https://www.harpercollinsleadership.com/9780814439111/a-combo-prospecting/)
- [Amazon — Combo Prospecting (ISBN 9780814439111)](https://www.amazon.com/Combo-Prospecting-Powerful-One-Two-Pipeline/dp/081443911X)
- [O'Reilly Library — Combo Prospecting full text](https://www.oreilly.com/library/view/combo-prospecting/9780814439128/)
- [James Muir — Book Review of Combo Prospecting](https://puremuir.com/book-review-combo-prospecting-tony-hughes-tonyhughesau-rsvpselling/)
- [getAbstract — Combo Prospecting summary](https://www.getabstract.com/en/summary/combo-prospecting/32942)
- [Tony Hughes — "COMBO Prospecting Every Day" on LinkedIn](https://www.linkedin.com/pulse/combo-prospecting-every-day-tony-j-hughes)
- [Goodreads — Combo Prospecting reader reviews](https://www.goodreads.com/en/book/show/34963439-a-combo-prospecting)
- [Booktopia — Combo Prospecting Australian publisher listing](https://www.booktopia.com.au/combo-prospecting-tony-j-hughes/book/9780814439111.html)
- [Apple Books — Combo Prospecting](https://books.apple.com/us/book/combo-prospecting/id1366042456)

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