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How to Get a Meeting with Anyone — Cliff Notes Summary

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Direct Answer

**Stu Heinecke's *How to Get a Meeting with Anyone* (BenBella, 2016; updated edition 2024) argues that any seller, founder, or BDR can crack into impossible-to-reach buyers by running micro-targeted "Contact Campaigns"** — small, hyper-personalized, often weird outreach packages aimed at a named list of 10 to 100 strategic accounts.

It is built for the field rep, founder, or fractional CRO who refuses to compete on cold-email volume and would rather invest $50 to $500 per target to win a single seven-figure logo. The book still matters in 2027 because the more AI-generated noise floods inboxes, the more physical, illustrated, and personal breaks through.

1. The Premise — If You Can't Get Meetings, You Can't Sell

The Heinecke Origin Story

Heinecke is a Wall Street Journal cartoonist who, early in his career, sent a personalized cartoon-letter to 24 VPs of Circulation at Manhattan magazine publishers. The campaign cost roughly $100. He got a 100% response rate and pulled in millions in business.

That campaign is the foundational anecdote of the book and the empirical bedrock for everything that follows: when the prize is large enough and the list is small enough, the math of personalization beats the math of volume.

The Definition of Contact Marketing

Heinecke defines Contact Marketing as *"the discipline of using micro-focused campaigns to break through to specific people of strategic importance, often against impossible odds, to produce a critical sale, partnership, or connection."* The unit of work is the named target, not the lead form.

The unit of measurement is response rate per target, not MQLs per quarter.

Who Should Read It

This is a book for enterprise AEs, founder-led sales, fractional CROs, agency new-business leaders, and ABM teams chasing fewer than 200 accounts per year. It is the wrong book for an SDR running a 5,000-account sequence in Outreach. The economics only work when one meeting is worth $100K+ in pipeline.

2. The 100-to-1 Rule and the Math of Going Small

Why Mass Outreach Is Losing

Heinecke walks through the collapsing economics of email and call volume — open rates dropping below 20%, reply rates under 1%, and gatekeepers (human and algorithmic) hardening every year. His thesis: the smaller your list, the more you can spend per target, and the higher your response rate climbs. He frames it as the inverse-volume rule.

Calculating Per-Target Budget

The book teaches a simple budget exercise. Take annual contract value × close probability and the buyer's lifetime value. If a single Fortune 500 logo is worth $2M LTV and you close 1 in 10 first meetings, a meeting is worth $200K. Spending $300 on a hand-delivered package is not extravagant — it is rounding error.

The Allies-Not-Enemies Frame

Heinecke spends a full chapter rebranding executive assistants as the most underrated allies in B2B sales. The gatekeeper is not the obstacle; the gatekeeper is the first decision-maker. Treat the EA like a peer, never like a roadblock, and you get scheduled.

3. The 20 Categories of Contact Campaigns

The Core Catalog

The spine of the book is Heinecke's 20 categories of Contact Campaigns. They range from the cheap and digital to the theatrical and physical. The recurring categories include:

Personalized cartoons (Heinecke's signature move) — a custom cartoon featuring the prospect by name, framed and shipped.
Dimensional mail — boxes containing one shoe ("now that I have my foot in the door…"), a falconry glove for a known falconer, a remote-controlled car with a note taped to the windshield.
Wall Street Journal full-page contact letters — a single-prospect ad placed in the buyer's local edition.
PR-as-outreach — get quoted alongside the target in a trade publication, then send the article.
Books authored by the rep — give the prospect a book you wrote on their problem.
LinkedIn-only campaigns — voice notes, video DMs, and InMail tied to a specific trigger event.
Drone delivery and "stunt" arrivals — a coffee delivered by drone to the buyer's office balcony.
Cause-based gifts — donating in the target's name to a charity they publicly support.

The Personalization Spine

Every category shares one rule: the package must be useless to anyone but the named target. A cartoon with the prospect's name in the punchline cannot be re-gifted. A falconry glove only lands the deal because the rep researched the falconry hobby. Generic = burned budget.

Response Rate Benchmarks

Heinecke documents response rates of 60% to 100% for well-built campaigns. He is clear that these numbers are not typical of all outreach — they are typical of fully-researched, fully-personalized, hand-delivered campaigns to lists of 10 to 50.

flowchart TD A[Define 10-50 Strategic Targets] --> B[Calculate Per-Target Value] B --> C[Set Per-Target Budget at 0.1% of LTV] C --> D[Research Each Target Deeply] D --> E[Identify EA and Inner Circle Allies] E --> F[Select Campaign Category] F --> G[Personalized Cartoon] F --> H[Dimensional Mail] F --> I[PR-as-Outreach] F --> J[Cause-Based Gift] G --> K[Hand-Deliver or Ship] H --> K I --> K J --> K K --> L[Follow Up Within 48 Hours] L --> M[Track Response Rate per Target] M --> N[Iterate on Categories That Hit]

4. The Research Engine Behind Every Campaign

The Deep-Profile Workflow

Heinecke insists no campaign launches until the rep has spent two to four hours per target building a profile. The profile must cover: career arc, recent press, public hobbies, charitable causes, family details (where ethical), buying triggers, and the EA's name and tenure.

Modern stand-ins for his original research methods include LinkedIn Sales Navigator, Crunchbase, ZoomInfo, Apollo.io, Bombora intent data, and Owler news alerts.

The Trigger Event Calendar

The book teaches reps to build a calendar of trigger events — funding rounds, new hires, earnings calls, acquisitions, leadership departures — and tie every campaign to one. A cold cartoon is good. A cartoon that references the prospect's Series C announcement from yesterday is un-ignorable.

Ally Mapping

Heinecke instructs reps to identify 3 to 5 allies in the target's circle of influence — board members, prior bosses, key vendors, executive coaches, the EA — and warm-route the campaign through them. The ally does not need to actively endorse; they only need to not deflect when the prospect asks "have you heard of these people?"

5. The Cartoon Mechanic — Why Heinecke's Signature Tactic Works

The Readership Data

Heinecke cites the Starch readership studies showing cartoons consistently rank as the most-read, most-remembered element in any publication. When you put a prospect's name inside a cartoon's punchline, you fuse the highest-attention format with the highest-personalization signal.

The Production Pipeline

The book walks through how to commission a cartoon: hire from the National Cartoonists Society or platforms like CartoonStock, pay $200 to $1,500 per custom illustration, and frame it before shipping. In 2027, AI illustration tools (Midjourney, DALL-E, Adobe Firefly) have lowered the cost floor, though Heinecke's updated edition warns that AI cartoons feel generic — buyers still smell the difference between a human-drawn punchline and a Midjourney prompt.

The 100% Anecdote, Revisited

Heinecke's famous 100% response anecdote was technically a 24-target cartoon campaign, not a million-dollar production. The lesson is that cheap + personal beats expensive + generic every time.

6. The Pitch Inside the Pitch

The Three-Sentence Letter

Every contact package contains a short letter. Heinecke's template is brutally short: (1) why I'm contacting you specifically, (2) the one outcome I can produce for your business, (3) the meeting ask with a specific time window. No throat-clearing, no "I hope this finds you well," no decks attached.

The Specific Ask

The book hammers on specificity: ask for a 20-minute call on Tuesday at 3pm Eastern, not "a quick chat sometime." The buyer's brain processes a specific ask 5x faster than a vague one.

The Follow-Up Cadence

Heinecke's follow-up cadence after a contact package lands is: Day 1 ship confirmation, Day 2 call the EA, Day 3 email the prospect, Day 5 LinkedIn voice note, Day 8 escalate to an ally. The package is the door-knock; the cadence is the door-opening.

7. What Holds Up and What's Dated in 2027

What's Aged Like Wine

The psychology of the book — that personalization at the individual-buyer level is the only durable moat in a flood of AI noise — has only gotten more true. Operators like Sam Jacobs (Pavilion), Sangram Vajre (GTM Partners), and Mark Roberge (Stage 2 Capital) continue to point at hyper-personalized 1:1 ABM as the lone reliable enterprise growth motion in 2027.

Gong's State of Sales 2025 data showed personalized dimensional outreach generated 3.4x the meeting-book rate of generic sequences.

What's Dated

The book's cartoon-centric examples are still cute but feel narrow — Heinecke himself is a cartoonist, so the genre is over-indexed. The Wall Street Journal full-page ad tactic ($50K+ for one prospect) was always extreme and now feels indulgent versus a targeted LinkedIn Sponsored Update to the buyer's exact account.

Drone-delivery stunts are now regulated heavily after the 2024 FAA Part 108 rule expansion and rarely worth the operational risk.

What the Updated Edition Adds

The 2024 updated edition (ISBN 9781637747223) adds chapters on AI-personalization tools, LinkedIn algorithmic discovery, and Pocket Campaigns — Heinecke's evolution of the business card into a always-on personal contact tile. The new content acknowledges that email and LinkedIn are no longer the open channels they were in 2016, and pushes harder toward physical mail and PR-driven approaches.

flowchart LR A[Monday Morning] --> B[Pick 10 Tier-1 Targets] B --> C[Block 4 Hours for Research] C --> D[Map EA and Allies per Target] D --> E[Pick One Campaign Category] E --> F[Commission Cartoon or Package] F --> G[Ship by Friday] G --> H[Follow-Up Cadence Day 1 to 8] H --> I[Score Response per Target] I --> J[Double Down on Categories That Hit]

FAQ

Q1: Is this book still relevant in 2027 when AI personalization is everywhere?

More relevant, not less. AI lets every SDR send 10,000 "personalized" emails per week that all read the same. Heinecke's tactics — a framed cartoon, a falconry glove, a hand-written note inside a dimensional package — are the only outreach formats AI cannot cheaply mimic.

The signal-to-noise ratio of physical, illustrated outreach is at an all-time high.

Q2: How does this conflict with the high-velocity sales playbook in Predictable Revenue by Aaron Ross?

Directly. Ross's model optimizes for volume-driven SDR pipelines generating MQLs at scale. Heinecke's model optimizes for single-target conviction. The right read: use Predictable Revenue for the 5,000-account mid-market motion, and use Contact Marketing for the top 50 strategic logos where one win pays for the year.

Q3: What's the realistic budget for a contact campaign in 2027?

$150 to $750 per target is the sweet spot for B2B with ACV above $50K. Below that, you are looking at $25 to $75 per target with LinkedIn-only or hand-written note campaigns. Above $500K ACV, $1,000 to $3,000 per target is justified and still rounds to nothing as a percentage of the deal.

Q4: Does this work for SMB sales, or only enterprise?

Only enterprise and high-end mid-market. The unit economics demand a per-meeting value of $25K+ in pipeline. For SMB sales with $5K ACV, the time and budget per target cannot be recovered. Heinecke is explicit that Contact Marketing is not a substitute for volume motions at lower price points.

Q5: How is this different from ABM platforms like 6sense or Demandbase?

ABM platforms automate digital-channel targeting at the account level — display ads, retargeting, intent data. Heinecke's Contact Marketing is the physical, human-creative layer that sits on top. The best operators in 2027 (e.g., Snowflake's enterprise team, Datadog's strategic accounts org) run 6sense for digital coverage and Heinecke-style packages for the 50 named accounts that matter most.

Bottom Line

**Pick up *How to Get a Meeting with Anyone* when you have a list of 10 to 100 named accounts that could make your year**, a budget to spend $200 to $1,000 per target, and the patience to research each one before launching. Skip it if you run a 5,000-account email engine — the math will not pencil.

The sharpest takeaway is Heinecke's inverse-volume rule: the smaller your list, the more weird, expensive, and personal you can afford to be — and the higher your response rate climbs. In a 2027 inbox drowning in AI-generated outreach, weird, expensive, and personal is the only signal left.

Sources

Keep reading

### Direct Answer

**Stu Heinecke's *How to Get a Meeting with Anyone* (BenBella, 2016; updated edition 2024)** argues that any seller, founder, or BDR can crack into impossible-to-reach buyers by running **micro-targeted "Contact Campaigns"** — small, hyper-personalized, often weird outreach packages aimed at a named list of 10 to 100 strategic accounts. It is built for the field rep, founder, or fractional CRO who refuses to compete on cold-email volume and would rather invest **$50 to $500 per target** to win a single seven-figure logo. The book still matters in 2027 because the more AI-generated noise floods inboxes, the more **physical, illustrated, and personal** breaks through.

## 1. The Premise — If You Can't Get Meetings, You Can't Sell

### The Heinecke Origin Story

Heinecke is a **Wall Street Journal cartoonist** who, early in his career, sent a personalized cartoon-letter to **24 VPs of Circulation** at Manhattan magazine publishers. The campaign cost roughly **$100**. He got **a 100% response rate** and pulled in millions in business. That campaign is the foundational anecdote of the book and the empirical bedrock for everything that follows: when the prize is large enough and the list is small enough, the math of personalization beats the math of volume.

### The Definition of Contact Marketing

Heinecke defines **Contact Marketing** as *"the discipline of using micro-focused campaigns to break through to specific people of strategic importance, often against impossible odds, to produce a critical sale, partnership, or connection."* The unit of work is the **named target**, not the lead form. The unit of measurement is **response rate per target**, not MQLs per quarter.

### Who Should Read It

This is a book for **enterprise AEs, founder-led sales, fractional CROs, agency new-business leaders, and ABM teams** chasing fewer than 200 accounts per year. It is the wrong book for an SDR running a 5,000-account sequence in Outreach. The economics only work when **one meeting is worth $100K+ in pipeline**.

## 2. The 100-to-1 Rule and the Math of Going Small

### Why Mass Outreach Is Losing

Heinecke walks through the collapsing economics of email and call volume — open rates dropping below 20%, reply rates under 1%, and gatekeepers (human and algorithmic) hardening every year. His thesis: **the smaller your list, the more you can spend per target**, and the higher your response rate climbs. He frames it as the **inverse-volume rule**.

### Calculating Per-Target Budget

The book teaches a simple budget exercise. Take **annual contract value × close probability** and the buyer's lifetime value. If a single Fortune 500 logo is worth **$2M LTV** and you close 1 in 10 first meetings, a meeting is worth **$200K**. Spending **$300 on a hand-delivered package** is not extravagant — it is rounding error.

### The Allies-Not-Enemies Frame

Heinecke spends a full chapter rebranding **executive assistants** as the most underrated allies in B2B sales. The gatekeeper is not the obstacle; the gatekeeper is the **first decision-maker**. Treat the EA like a peer, never like a roadblock, and you get scheduled.

## 3. The 20 Categories of Contact Campaigns

### The Core Catalog

The spine of the book is Heinecke's **20 categories of Contact Campaigns**. They range from the cheap and digital to the theatrical and physical. The recurring categories include:

- **Personalized cartoons** (Heinecke's signature move) — a custom cartoon featuring the prospect by name, framed and shipped.
- **Dimensional mail** — boxes containing one shoe ("now that I have my foot in the door…"), a falconry glove for a known falconer, a remote-controlled car with a note taped to the windshield.
- **Wall Street Journal full-page contact letters** — a single-prospect ad placed in the buyer's local edition.
- **PR-as-outreach** — get quoted alongside the target in a trade publication, then send the article.
- **Books authored by the rep** — give the prospect a book you wrote on their problem.
- **LinkedIn-only campaigns** — voice notes, video DMs, and InMail tied to a specific trigger event.
- **Drone delivery and "stunt" arrivals** — a coffee delivered by drone to the buyer's office balcony.
- **Cause-based gifts** — donating in the target's name to a charity they publicly support.

### The Personalization Spine

Every category shares one rule: **the package must be useless to anyone but the named target**. A cartoon with the prospect's name in the punchline cannot be re-gifted. A falconry glove only lands the deal because the rep researched the falconry hobby. **Generic = burned budget.**

### Response Rate Benchmarks

Heinecke documents **response rates of 60% to 100%** for well-built campaigns. He is clear that these numbers are not typical of all outreach — they are typical of **fully-researched, fully-personalized, hand-delivered** campaigns to lists of 10 to 50.

```mermaid
flowchart TD
    A[Define 10-50 Strategic Targets] --> B[Calculate Per-Target Value]
    B --> C[Set Per-Target Budget at 0.1% of LTV]
    C --> D[Research Each Target Deeply]
    D --> E[Identify EA and Inner Circle Allies]
    E --> F[Select Campaign Category]
    F --> G[Personalized Cartoon]
    F --> H[Dimensional Mail]
    F --> I[PR-as-Outreach]
    F --> J[Cause-Based Gift]
    G --> K[Hand-Deliver or Ship]
    H --> K
    I --> K
    J --> K
    K --> L[Follow Up Within 48 Hours]
    L --> M[Track Response Rate per Target]
    M --> N[Iterate on Categories That Hit]
```

## 4. The Research Engine Behind Every Campaign

### The Deep-Profile Workflow

Heinecke insists no campaign launches until the rep has spent **two to four hours per target** building a profile. The profile must cover: **career arc, recent press, public hobbies, charitable causes, family details (where ethical), buying triggers, and the EA's name and tenure**. Modern stand-ins for his original research methods include **LinkedIn Sales Navigator, Crunchbase, ZoomInfo, Apollo.io, Bombora intent data, and Owler news alerts**.

### The Trigger Event Calendar

The book teaches reps to build a calendar of **trigger events** — funding rounds, new hires, earnings calls, acquisitions, leadership departures — and tie every campaign to one. A cold cartoon is good. A cartoon that references the prospect's Series C announcement from yesterday is **un-ignorable**.

### Ally Mapping

Heinecke instructs reps to identify **3 to 5 allies in the target's circle of influence** — board members, prior bosses, key vendors, executive coaches, the EA — and warm-route the campaign through them. The ally does not need to actively endorse; they only need to **not deflect** when the prospect asks "have you heard of these people?"

## 5. The Cartoon Mechanic — Why Heinecke's Signature Tactic Works

### The Readership Data

Heinecke cites the **Starch readership studies** showing cartoons consistently rank as the most-read, most-remembered element in any publication. When you put a prospect's name **inside** a cartoon's punchline, you fuse the highest-attention format with the highest-personalization signal.

### The Production Pipeline

The book walks through how to commission a cartoon: hire from the **National Cartoonists Society** or platforms like **CartoonStock**, pay **$200 to $1,500** per custom illustration, and frame it before shipping. In 2027, AI illustration tools (**Midjourney, DALL-E, Adobe Firefly**) have lowered the cost floor, though Heinecke's updated edition warns that **AI cartoons feel generic** — buyers still smell the difference between a human-drawn punchline and a Midjourney prompt.

### The 100% Anecdote, Revisited

Heinecke's famous 100% response anecdote was technically a **24-target cartoon campaign**, not a million-dollar production. The lesson is that **cheap + personal beats expensive + generic** every time.

## 6. The Pitch Inside the Pitch

### The Three-Sentence Letter

Every contact package contains a short letter. Heinecke's template is brutally short: **(1) why I'm contacting you specifically, (2) the one outcome I can produce for your business, (3) the meeting ask with a specific time window**. No throat-clearing, no "I hope this finds you well," no decks attached.

### The Specific Ask

The book hammers on **specificity**: ask for a **20-minute call on Tuesday at 3pm Eastern**, not "a quick chat sometime." The buyer's brain processes a specific ask **5x faster** than a vague one.

### The Follow-Up Cadence

Heinecke's follow-up cadence after a contact package lands is: **Day 1 ship confirmation, Day 2 call the EA, Day 3 email the prospect, Day 5 LinkedIn voice note, Day 8 escalate to an ally**. The package is the door-knock; the cadence is the door-opening.

## 7. What Holds Up and What's Dated in 2027

### What's Aged Like Wine

The **psychology** of the book — that personalization at the individual-buyer level is the only durable moat in a flood of AI noise — has only gotten more true. Operators like **Sam Jacobs (Pavilion)**, **Sangram Vajre (GTM Partners)**, and **Mark Roberge (Stage 2 Capital)** continue to point at hyper-personalized 1:1 ABM as the lone reliable enterprise growth motion in 2027. **Gong's State of Sales 2025 data** showed personalized dimensional outreach generated **3.4x the meeting-book rate** of generic sequences.

### What's Dated

The book's **cartoon-centric examples** are still cute but feel narrow — Heinecke himself is a cartoonist, so the genre is over-indexed. The **Wall Street Journal full-page ad tactic** ($50K+ for one prospect) was always extreme and now feels indulgent versus a **targeted LinkedIn Sponsored Update** to the buyer's exact account. **Drone-delivery stunts** are now regulated heavily after the 2024 FAA Part 108 rule expansion and rarely worth the operational risk.

### What the Updated Edition Adds

The **2024 updated edition** (ISBN 9781637747223) adds chapters on **AI-personalization tools, LinkedIn algorithmic discovery, and Pocket Campaigns** — Heinecke's evolution of the business card into a always-on personal contact tile. The new content acknowledges that **email and LinkedIn are no longer the open channels they were in 2016**, and pushes harder toward **physical mail and PR-driven approaches**.

```mermaid
flowchart LR
    A[Monday Morning] --> B[Pick 10 Tier-1 Targets]
    B --> C[Block 4 Hours for Research]
    C --> D[Map EA and Allies per Target]
    D --> E[Pick One Campaign Category]
    E --> F[Commission Cartoon or Package]
    F --> G[Ship by Friday]
    G --> H[Follow-Up Cadence Day 1 to 8]
    H --> I[Score Response per Target]
    I --> J[Double Down on Categories That Hit]
```

## FAQ

**Q1: Is this book still relevant in 2027 when AI personalization is everywhere?**

More relevant, not less. AI lets every SDR send **10,000 "personalized" emails per week** that all read the same. Heinecke's tactics — a framed cartoon, a falconry glove, a hand-written note inside a dimensional package — are the only outreach formats AI cannot cheaply mimic. The signal-to-noise ratio of physical, illustrated outreach is **at an all-time high**.

**Q2: How does this conflict with the high-velocity sales playbook in Predictable Revenue by Aaron Ross?**

Directly. Ross's model optimizes for **volume-driven SDR pipelines** generating MQLs at scale. Heinecke's model optimizes for **single-target conviction**. The right read: use Predictable Revenue for the 5,000-account mid-market motion, and use Contact Marketing for the **top 50 strategic logos** where one win pays for the year.

**Q3: What's the realistic budget for a contact campaign in 2027?**

**$150 to $750 per target** is the sweet spot for B2B with ACV above $50K. Below that, you are looking at **$25 to $75 per target** with LinkedIn-only or hand-written note campaigns. Above $500K ACV, **$1,000 to $3,000 per target** is justified and still rounds to nothing as a percentage of the deal.

**Q4: Does this work for SMB sales, or only enterprise?**

**Only enterprise and high-end mid-market.** The unit economics demand a per-meeting value of $25K+ in pipeline. For SMB sales with $5K ACV, the time and budget per target cannot be recovered. Heinecke is explicit that Contact Marketing is **not a substitute for volume motions** at lower price points.

**Q5: How is this different from ABM platforms like 6sense or Demandbase?**

ABM platforms automate **digital-channel targeting at the account level** — display ads, retargeting, intent data. Heinecke's Contact Marketing is the **physical, human-creative layer that sits on top**. The best operators in 2027 (e.g., **Snowflake's enterprise team, Datadog's strategic accounts org**) run 6sense for digital coverage and Heinecke-style packages for the 50 named accounts that matter most.

## Bottom Line

**Pick up *How to Get a Meeting with Anyone* when you have a list of 10 to 100 named accounts that could make your year**, a budget to spend $200 to $1,000 per target, and the patience to research each one before launching. Skip it if you run a 5,000-account email engine — the math will not pencil. The sharpest takeaway is Heinecke's **inverse-volume rule**: the smaller your list, the more weird, expensive, and personal you can afford to be — and the higher your response rate climbs. In a 2027 inbox drowning in AI-generated outreach, **weird, expensive, and personal is the only signal left.**

## Sources

- [How to Get a Meeting with Anyone, Updated Edition — BenBella Books / Stu Heinecke (2024)](https://benbellabooks.com/shop/how-to-get-a-meeting-with-anyone/)
- [How to Get a Meeting with Anyone, Updated Edition — Simon & Schuster publisher page (ISBN 9781637747223)](https://www.simonandschuster.com/books/How-to-Get-a-Meeting-with-Anyone-Updated-Edition/Stu-Heinecke/9781637747223)
- [How to Get a Meeting with Anyone — Amazon listing (2016 original, foreword by Jay Conrad Levinson)](https://www.amazon.com/How-Get-Meeting-Anyone-Marketing/dp/1946885134)
- [Contact Marketing primer — Stu Heinecke's official site](https://stuheinecke.com/contact-marketing/)
- [Cartoons and Contact Marketing with Stu Heinecke — Marketing Trends podcast (Mission.org)](https://marketingtrends.com/episodes/cartoons-and-contact-marketing-with-stu-heinecke/)
- [Getting Meetings with Unreachable People with Stu Heinecke — How to be Awesome at Your Job, Episode 1063](https://awesomeatyourjob.com/1063-getting-meetings-with-unreachable-people-with-stu-heinecke/)
- [Growth Hacking with Contact Marketing — WHY Institute review](https://whyinstitute.com/growth-hacking-with-contact-marketing-stu-heineckes-playbook/)
- [How to Get a Meeting with Anyone — Goodreads reader reviews (4.0 average across 1,000+ ratings)](https://www.goodreads.com/book/show/25110718-how-to-get-a-meeting-with-anyone)
- [Contact Marketing video — strategicabm.com Let's Talk ABM series](https://resources.strategicabm.com/videos/lets-talk-abm/contact-marketing)
- [Get the Meeting! (companion book) — Simon & Schuster publisher page](https://www.simonandschuster.com/books/Get-the-Meeting!/Stu-Heinecke/9781948836449)

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