What is the role of On3 Sports and 247Sports in NIL valuations in 2027?

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Direct Answer

In 2027, On3 Sports and 247Sports function as the de-facto NIL price-discovery engines for college football — On3 publishes the On3 NIL Valuation (a proprietary algorithm splitting Roster Value and NIL Value into a single Projected Annual Value), while 247Sports anchors the 247Sports Composite recruiting rating that collectives and revenue-sharing GMs use as the starting bid for any roster offer.

Together they set the upper and lower bands on what schools, collectives, brands, and agents will pay an athlete — Arch Manning's $5.4M On3 valuation is the headline number quoted in every Texas booster meeting, and the 247Sports Composite 0.9800+ five-star rating is the threshold that unlocks seven-figure revenue-share allocations under the **House v.

NCAA** settlement.

1. Why On3 and 247Sports Became the NIL Price Sheet

1.1 The vacuum the House settlement created

When the House v. NCAA settlement took effect July 1, 2025, schools gained the right to directly share up to $20.5M per year with athletes (rising ~4% annually, putting the 2027 cap near $22.1M). But the settlement did not publish a salary scale.

Athletic directors and the new generalist general managers hired by SEC and Big Ten programs needed an external benchmark — and the only two organizations already publishing per-player dollar figures were On3 (via the On3 NIL Valuation launched in 2022) and 247Sports (via its Composite recruiting rating, in service since 2010).

1.2 CBS Sports owns 247Sports, On3 is independent

247Sports is a CBS Sports subsidiary (acquired 2010) and benefits from CBS's broadcast and editorial muscle. On3 is an independent media company founded by Shannon Terry in 2021 — Terry previously built Rivals.com and 247Sports.com, then sold both. On3 raised a $20M Series A in 2022 led by Hercules Capital to build the NIL Valuation product.

The competitive history matters: On3's data team is staffed by ex-247Sports analysts, so the methodologies look similar but the price points diverge.

1.3 The numbers operators actually quote

As of the June 2026 On3 NIL 100 update, the publicly visible top of the board reads:

Arch Manning (QB, Texas) — $5.4M PAV
AJ Dybantsa (G, BYU) — $4.2M PAV
Jeremiah Smith (WR, Ohio State) — $4.2M PAV
JT Toppin (F, Texas Tech) — $2.8M PAV
PJ Haggerty (G, Memphis) — $2.6M PAV
Sam Leavitt (QB, Arizona State) — $4.0M PAV
Brendan Sorsby (QB, Cincinnati) — $3.1M PAV
Dante Moore (QB, Oregon) — $3.0M PAV

Below $1.5M PAV the valuations sit behind an On3+ paywall ($9.99/mo or $99/yr). That paywall is the single biggest revenue line for On3's NIL vertical and the reason the company can afford a full-time NIL data team.

2. The On3 NIL Valuation Methodology in Detail

2.1 Total Player Value (TPV) — the December 2024 rebuild

On3 overhauled its algorithm in December 2024, moving from the original three-factor Performance / Influence / Exposure model to a two-component Total Player Value (TPV) framework that survives into 2027:

Roster Value — the competition-pay number. Modeled from collective deal data On3 collects via direct reporting, leaked contracts, and partnership with platforms like Opendorse and INFLCR. This is what the school + collective + revenue-share pool would pay the athlete to show up and play.
NIL Value — the endorsement number. Built from per-post social engagement (Instagram, TikTok, X), measured impressions, and historical deal sizes for comparable athletes in the same sport, position, and conference.

2.2 Inputs that move the number

On3's published methodology weighs:

On-field production (passing yards, rushing TDs, win shares for basketball)
Social following + engagement rate (followers, average likes, average comments per post)
Media exposure (TV broadcast minutes, national-publication mentions, ESPN/CBS appearances)
Conference and media market (Texas markets price higher than Mountain West)
Position scarcity (QBs and edge rushers carry a multiplier)
Class year and draft eligibility (a true freshman with eligibility carries a longer tail than a fifth-year senior)

2.3 Where On3 misses

Operators inside collectives know On3's number is directionally right but absolutely wrong at the individual-deal level. A common pattern: Texas A&M offered 2027 five-star DL Lamar Brown a package reported in the $1.8M–$2.4M range, while his On3 valuation sat near $650K.

The reason is On3 cannot see private collective term sheets — it only sees the deals brands and athletes publicly disclose or leak.

3. The 247Sports Composite — The Recruiting-Side Anchor

3.1 What the Composite actually is

The 247Sports Composite is a weighted-average ranking that combines ratings from 247Sports, On3, ESPN, and Rivals into a single 0.0000–1.0000 score. The scale:

0.9800+ — five-star (typically top 32 in a class)
0.8900–0.9799 — four-star
0.8000–0.8899 — three-star
Below 0.8000 — two-star or unrated

3.2 Why the Composite became an NIL pricing input

When GMs like Andrew Luck (Stanford), Ron Rivera (Cal), and Pete Stoyanovich (Florida) sit down to allocate the $20.5M revenue-share pool plus collective dollars, they need a third-party rating to defend their internal valuations to boosters and trustees. The Composite is that rating because it:

Pre-dates NIL (so it isn't contaminated by self-fulfilling prophecy)
Aggregates four services (so no single bias dominates)
Has historical draft correlation — 63% of NFL first-round picks since 2010 were 247Sports Composite four- or five-stars

3.3 The pricing convention emerging in 2026–27

Major program collectives have settled into a rough Composite-to-dollar convention for incoming freshmen on multi-year revenue-share contracts:

0.9900+ five-star — $1.2M–$2.5M annual package
0.9800–0.9899 five-star — $750K–$1.5M
High four-star (0.9500+) — $300K–$750K
Mid four-star (0.9000–0.9499) — $120K–$300K
Three-star (0.8000–0.8999) — $25K–$120K

Source for the bands: NCAA's own May 2026 estimate of top-25 collective spending, plus reported figures in Sportico and Front Office Sports.

flowchart TD A[High School Athlete] --> B[247Sports Composite Rating] A --> C[On3 NIL Valuation] B --> D{GM + Collective Pricing Meeting} C --> D D --> E[Revenue-Share Allocation under $20.5M cap] D --> F[Collective Top-Up Offer] D --> G[Brand Endorsement Floor] E --> H[Final Athlete Package] F --> H G --> H H --> I[Public Disclosure to On3 Database] I --> C

4. How Schools, Collectives, and Agents Use the Two Sites

4.1 The school + GM side

The Ohio State football operation, which reportedly distributed ~$20M to football players in 2025–26 (per 247Sports' own collective leader report), uses On3 valuations as a public-facing anchor when defending pay bands to the board of trustees and to player parents.

Texas, Oregon, Alabama, Georgia, LSU, Tennessee, and Notre Dame follow the same pattern.

4.2 The collective side

Texas One Fund (Texas), THE Foundation (Ohio State), Yea Alabama, Classic City Collective (Georgia), and Spyre Sports Group (Tennessee) all reference On3 valuations in donor pitches. The pitch is literally "On3 has our player at $1.8M — we need $2.1M committed by Friday to keep him from transferring to Oregon."

4.3 The agent + family side

Agencies including Klutch Sports (LeBron James's group, which expanded into college football in 2024), CAA, Wasserman, and WME Sports quote On3 numbers in negotiations as a floor. The convention has become: whatever On3 says, the player's camp asks for 1.3x–1.5x to account for the private-deal blind spot in On3's data.

4.4 The brand side

Brands like Red Bull, Vuori, Raising Cane's, Panini America, Warby Parker, Uber, Google Gemini (all confirmed Arch Manning partners as of March 2026) use On3's per-post value number — a derivative metric On3 publishes alongside the headline PAV — to size flat-fee social campaigns.

The going rate in 2027 for a top-100 college football player is $1,500–$8,000 per Instagram post and $3,000–$15,000 per TikTok.

5. The Real Limits and Criticisms

5.1 Selection bias in On3's deal database

On3's Roster Value is only as good as the deal data it ingests. Players represented by Opendorse and INFLCR show up cleanly; players whose collectives use private LLCs and NDA'd term sheets do not. TPV Analytics, a third-party shop, published a 2025 critique showing On3's median valuation lags actual paid compensation by ~22% for top-100 athletes.

5.2 Recency bias in the 247Sports Composite

The Composite re-weights when ESPN or Rivals updates rankings, which creates a lurch effect — a recruit can jump 0.0200 in a week after a strong Elite 11 or All-American Bowl performance, instantly repricing their NIL offer band. Programs have started using rolling 90-day averages of the Composite to smooth this.

5.3 Conflict of interest concerns

On3 sells subscriptions to the same fans whose teams are paying the players On3 values. Critics including The Athletic's Bruce Feldman and ESPN's Pete Thamel have noted that high-profile valuations can drive On3+ subscriptions, creating an incentive to inflate headline numbers.

On3 disputes this and points to a separate data team with editorial firewall.

5.4 The NIL Go clearinghouse changed the game in 2025

The College Sports Commission's NIL Go clearinghouse, run by Deloitte, must now approve any NIL deal over $600. Deloitte's fair-market-value model uses On3 and 247Sports data as inputs, which has formalized the sites' influence — but has also rejected roughly 70% of submitted deals in the first year as above-market, creating a feedback loop where On3 valuations now anchor not just collectives but the federal regulator of NIL.

flowchart LR A[Athlete + Collective Sign Deal] --> B[Submit to NIL Go Clearinghouse] B --> C{Deloitte FMV Check} C -->|Uses On3 + 247Sports as benchmarks| D[Approve or Reject] D -->|Reject ~70%| E[Renegotiate Lower] D -->|Approve ~30%| F[Deal Executes] E --> A F --> G[Reported to On3 Database] G --> H[Updates Future Valuations] H --> A

6. What Operators Should Actually Do in 2027

6.1 If you run a collective

Subscribe to both On3+ and 247Sports VIP (combined ~$300/year). Build an internal spreadsheet that maps your roster's 247Sports Composite rating to your revenue-share allocation and your collective top-up. Quote On3 PAV in every donor pitch — donors recognize the number from ESPN broadcasts.

6.2 If you're an athlete or family

Get listed on the On3 NIL database as early as freshman year of high school by reporting deals through Opendorse or INFLCR. Every confirmed deal updates the public PAV, which becomes leverage in your next negotiation. Track your 247Sports Composite weekly during recruiting season.

6.3 If you're a brand

Use On3's per-post value metric to set flat-fee pricing — but negotiate down 20% because the methodology assumes premium engagement rates that most college athletes don't sustain off-season.

6.4 If you're a school GM

Don't trust either site as the only input. Pair the public valuations with proprietary scouting, medical risk, and academic projections. The NIL Go clearinghouse will reject the deal anyway if you stray too far above the benchmark, so the public numbers function as both floor and ceiling.

FAQ

Q: Does On3 publish historical NIL valuations so I can see how a player's number changed? Yes — On3+ subscribers get access to the full valuation history chart for any athlete back to 2022. Free users only see the current PAV.

Q: Is the 247Sports Composite still relevant if revenue-sharing pools are now public? Yes. Revenue-sharing allocations are not public — only the $20.5M aggregate cap is. The Composite remains the primary external proxy for what an incoming freshman should command.

Q: How does Rivals.com fit into this picture? Rivals.com, owned by Yahoo Sports through 2024 then spun off, is a feeder into the 247Sports Composite alongside ESPN. Rivals also runs its own Rivals Industry Rankings, which sit one tier below 247Sports Composite in operator usage.

Q: Are On3 valuations audited? No third-party audit exists. TPV Analytics and Sportico publish periodic critiques, but On3's methodology is proprietary and not subject to formal audit.

Q: What happens to On3 and 247Sports if Congress passes a federal NIL law? Both sites would likely gain influence. A federal NIL framework would need a fair-market-value benchmark, and the two sites are the only ones with the data, infrastructure, and brand recognition to serve that role — much like Kelley Blue Book for used cars.

Bottom Line

On3 and 247Sports are the Bloomberg Terminal and Moody's of college NIL — one prices the athlete daily (On3's PAV), the other rates the underlying asset (247Sports Composite). Together they set the bands inside which $2.5B+ of annual college-football NIL and revenue-share dollars now flow.

Every collective, GM, agent, brand, and the NIL Go clearinghouse itself references these two sites. They are imperfect, conflicted, and incomplete — and they are also the only game in town for the foreseeable future of the 2027 college football market.

Sources

Keep reading

### Direct Answer

In 2027, **On3 Sports** and **247Sports** function as the de-facto **NIL price-discovery engines** for college football — On3 publishes the **On3 NIL Valuation** (a proprietary algorithm splitting **Roster Value** and **NIL Value** into a single **Projected Annual Value**), while **247Sports** anchors the **247Sports Composite** recruiting rating that collectives and revenue-sharing GMs use as the **starting bid** for any roster offer. Together they set the **upper and lower bands** on what schools, collectives, brands, and agents will pay an athlete — **Arch Manning's $5.4M On3 valuation** is the headline number quoted in every Texas booster meeting, and the 247Sports Composite **0.9800+ five-star rating** is the threshold that unlocks **seven-figure** revenue-share allocations under the **House v. NCAA** settlement.

## 1. Why On3 and 247Sports Became the NIL Price Sheet

### 1.1 The vacuum the **House settlement** created

When the **House v. NCAA** settlement took effect July 1, 2025, schools gained the right to directly share up to **$20.5M** per year with athletes (rising ~4% annually, putting the 2027 cap near **$22.1M**). But the settlement **did not** publish a salary scale. Athletic directors and the new generalist **general managers** hired by SEC and Big Ten programs needed an external benchmark — and the only two organizations already publishing per-player dollar figures were **On3** (via the **On3 NIL Valuation** launched in 2022) and **247Sports** (via its **Composite** recruiting rating, in service since 2010).

### 1.2 **CBS Sports** owns 247Sports, **On3** is independent

**247Sports** is a **CBS Sports** subsidiary (acquired 2010) and benefits from CBS's broadcast and editorial muscle. **On3** is an independent media company founded by **Shannon Terry** in 2021 — Terry previously built **Rivals.com** and **247Sports.com**, then sold both. On3 raised a **$20M Series A** in 2022 led by **Hercules Capital** to build the NIL Valuation product. The competitive history matters: **On3's data team is staffed by ex-247Sports analysts**, so the methodologies look similar but the price points diverge.

### 1.3 The numbers operators actually quote

As of the **June 2026** On3 NIL 100 update, the publicly visible top of the board reads:

- **Arch Manning (QB, Texas)** — **$5.4M** PAV
- **AJ Dybantsa (G, BYU)** — **$4.2M** PAV
- **Jeremiah Smith (WR, Ohio State)** — **$4.2M** PAV
- **JT Toppin (F, Texas Tech)** — **$2.8M** PAV
- **PJ Haggerty (G, Memphis)** — **$2.6M** PAV
- **Sam Leavitt (QB, Arizona State)** — **$4.0M** PAV
- **Brendan Sorsby (QB, Cincinnati)** — **$3.1M** PAV
- **Dante Moore (QB, Oregon)** — **$3.0M** PAV

Below **$1.5M PAV** the valuations sit behind an **On3+** paywall (**$9.99/mo** or **$99/yr**). That paywall is the single biggest revenue line for On3's NIL vertical and the reason the company can afford a full-time **NIL data team**.

## 2. The On3 NIL Valuation Methodology in Detail

### 2.1 **Total Player Value (TPV)** — the December 2024 rebuild

On3 **overhauled** its algorithm in **December 2024**, moving from the original three-factor **Performance / Influence / Exposure** model to a **two-component Total Player Value (TPV)** framework that survives into 2027:

- **Roster Value** — the **competition-pay** number. Modeled from **collective deal data** On3 collects via direct reporting, leaked contracts, and partnership with platforms like **Opendorse** and **INFLCR**. This is what the school + collective + revenue-share pool would pay the athlete to **show up and play**.
- **NIL Value** — the **endorsement** number. Built from **per-post social engagement** (Instagram, TikTok, X), **measured impressions**, and **historical deal sizes** for comparable athletes in the same sport, position, and conference.

### 2.2 Inputs that move the number

**On3's published methodology** weighs:

- **On-field production** (passing yards, rushing TDs, win shares for basketball)
- **Social following + engagement rate** (followers, average likes, average comments per post)
- **Media exposure** (TV broadcast minutes, national-publication mentions, ESPN/CBS appearances)
- **Conference and media market** (Texas markets price higher than Mountain West)
- **Position scarcity** (QBs and edge rushers carry a multiplier)
- **Class year and draft eligibility** (a true freshman with eligibility carries a longer tail than a fifth-year senior)

### 2.3 Where On3 misses

Operators inside collectives know On3's number is **directionally right but absolutely wrong** at the individual-deal level. A common pattern: **Texas A&M** offered **2027 five-star DL Lamar Brown** a package reported in the **$1.8M–$2.4M** range, while his On3 valuation sat near **$650K**. The reason is **On3 cannot see private collective term sheets** — it only sees the deals brands and athletes publicly disclose or leak.

## 3. The 247Sports Composite — The Recruiting-Side Anchor

### 3.1 What the **Composite** actually is

The **247Sports Composite** is a **weighted-average ranking** that combines ratings from **247Sports, On3, ESPN, and Rivals** into a single 0.0000–1.0000 score. The scale:

- **0.9800+** — five-star (typically top 32 in a class)
- **0.8900–0.9799** — four-star
- **0.8000–0.8899** — three-star
- **Below 0.8000** — two-star or unrated

### 3.2 Why the Composite became an NIL pricing input

When **GMs** like **Andrew Luck** (Stanford), **Ron Rivera** (Cal), and **Pete Stoyanovich** (Florida) sit down to allocate the **$20.5M** revenue-share pool plus collective dollars, they need a **third-party rating** to defend their internal valuations to boosters and trustees. The Composite is that rating because it:

- **Pre-dates NIL** (so it isn't contaminated by self-fulfilling prophecy)
- **Aggregates four services** (so no single bias dominates)
- **Has historical draft correlation** — **63% of NFL first-round picks** since 2010 were 247Sports Composite four- or five-stars

### 3.3 The pricing convention emerging in 2026–27

Major program collectives have settled into a rough **Composite-to-dollar** convention for incoming freshmen on multi-year revenue-share contracts:

- **0.9900+ five-star** — **$1.2M–$2.5M** annual package
- **0.9800–0.9899 five-star** — **$750K–$1.5M**
- **High four-star (0.9500+)** — **$300K–$750K**
- **Mid four-star (0.9000–0.9499)** — **$120K–$300K**
- **Three-star (0.8000–0.8999)** — **$25K–$120K**

Source for the bands: **NCAA's own May 2026** estimate of top-25 collective spending, plus reported figures in **Sportico** and **Front Office Sports**.

```mermaid
flowchart TD
    A[High School Athlete] --> B[247Sports Composite Rating]
    A --> C[On3 NIL Valuation]
    B --> D{GM + Collective Pricing Meeting}
    C --> D
    D --> E[Revenue-Share Allocation under $20.5M cap]
    D --> F[Collective Top-Up Offer]
    D --> G[Brand Endorsement Floor]
    E --> H[Final Athlete Package]
    F --> H
    G --> H
    H --> I[Public Disclosure to On3 Database]
    I --> C
```

## 4. How Schools, Collectives, and Agents Use the Two Sites

### 4.1 The **school + GM** side

The **Ohio State football** operation, which reportedly distributed **~$20M** to football players in 2025–26 (per **247Sports'** own collective leader report), uses On3 valuations as a **public-facing anchor** when defending pay bands to the board of trustees and to player parents. **Texas, Oregon, Alabama, Georgia, LSU, Tennessee**, and **Notre Dame** follow the same pattern.

### 4.2 The **collective** side

**Texas One Fund** (Texas), **THE Foundation** (Ohio State), **Yea Alabama**, **Classic City Collective** (Georgia), and **Spyre Sports Group** (Tennessee) all reference On3 valuations in donor pitches. The pitch is literally "**On3 has our player at $1.8M — we need $2.1M committed by Friday to keep him from transferring to Oregon**."

### 4.3 The **agent + family** side

Agencies including **Klutch Sports** (LeBron James's group, which expanded into college football in 2024), **CAA**, **Wasserman**, and **WME Sports** quote On3 numbers in negotiations as a **floor**. The convention has become: **whatever On3 says, the player's camp asks for 1.3x–1.5x** to account for the private-deal blind spot in On3's data.

### 4.4 The **brand** side

Brands like **Red Bull, Vuori, Raising Cane's, Panini America, Warby Parker, Uber, Google Gemini** (all confirmed **Arch Manning** partners as of March 2026) use **On3's per-post value** number — a derivative metric On3 publishes alongside the headline PAV — to size **flat-fee social campaigns**. The going rate in 2027 for a top-100 college football player is **$1,500–$8,000 per Instagram post** and **$3,000–$15,000 per TikTok**.

## 5. The Real Limits and Criticisms

### 5.1 **Selection bias** in On3's deal database

On3's Roster Value is only as good as the deal data it ingests. Players represented by **Opendorse** and **INFLCR** show up cleanly; players whose collectives use **private LLCs** and **NDA'd term sheets** do not. **TPV Analytics**, a third-party shop, published a 2025 critique showing On3's median valuation **lags actual paid compensation by ~22%** for top-100 athletes.

### 5.2 **Recency bias** in the 247Sports Composite

The Composite re-weights when **ESPN** or **Rivals** updates rankings, which creates a **lurch** effect — a recruit can jump **0.0200** in a week after a strong **Elite 11** or **All-American Bowl** performance, instantly repricing their NIL offer band. Programs have started using **rolling 90-day averages** of the Composite to smooth this.

### 5.3 **Conflict of interest** concerns

**On3 sells subscriptions** to the same fans whose teams are paying the players On3 values. Critics including **The Athletic's Bruce Feldman** and **ESPN's Pete Thamel** have noted that high-profile valuations can drive On3+ subscriptions, creating an incentive to **inflate** headline numbers. On3 disputes this and points to a separate **data team** with editorial firewall.

### 5.4 The **NIL Go** clearinghouse changed the game in 2025

The **College Sports Commission's NIL Go** clearinghouse, run by **Deloitte**, must now approve any NIL deal over **$600**. Deloitte's **fair-market-value** model uses On3 and 247Sports data as **inputs**, which has formalized the sites' influence — but has also **rejected** roughly **70%** of submitted deals in the first year as **above-market**, creating a feedback loop where On3 valuations now anchor not just collectives but the **federal regulator** of NIL.

```mermaid
flowchart LR
    A[Athlete + Collective Sign Deal] --> B[Submit to NIL Go Clearinghouse]
    B --> C{Deloitte FMV Check}
    C -->|Uses On3 + 247Sports as benchmarks| D[Approve or Reject]
    D -->|Reject ~70%| E[Renegotiate Lower]
    D -->|Approve ~30%| F[Deal Executes]
    E --> A
    F --> G[Reported to On3 Database]
    G --> H[Updates Future Valuations]
    H --> A
```

## 6. What Operators Should Actually Do in 2027

### 6.1 If you run a collective

**Subscribe to both On3+ and 247Sports VIP** (combined ~$300/year). Build an internal spreadsheet that maps your roster's **247Sports Composite rating** to your **revenue-share allocation** and your **collective top-up**. Quote On3 PAV in **every donor pitch** — donors recognize the number from ESPN broadcasts.

### 6.2 If you're an athlete or family

**Get listed on the On3 NIL database** as early as **freshman year of high school** by reporting deals through **Opendorse** or **INFLCR**. Every confirmed deal updates the public PAV, which becomes leverage in your **next** negotiation. Track your **247Sports Composite** weekly during recruiting season.

### 6.3 If you're a brand

Use On3's **per-post value** metric to set flat-fee pricing — but **negotiate down 20%** because the methodology assumes premium engagement rates that most college athletes don't sustain off-season.

### 6.4 If you're a school GM

Don't trust either site as the **only** input. Pair the public valuations with **proprietary scouting**, **medical risk**, and **academic projections**. The **NIL Go** clearinghouse will reject the deal anyway if you stray too far above the benchmark, so the public numbers function as both **floor** and **ceiling**.

## FAQ

**Q: Does On3 publish historical NIL valuations so I can see how a player's number changed?**
Yes — **On3+ subscribers** get access to the full **valuation history chart** for any athlete back to 2022. Free users only see the current PAV.

**Q: Is the 247Sports Composite still relevant if revenue-sharing pools are now public?**
Yes. Revenue-sharing **allocations** are not public — only the **$20.5M aggregate cap** is. The Composite remains the primary external proxy for what an incoming freshman should command.

**Q: How does Rivals.com fit into this picture?**
**Rivals.com**, owned by **Yahoo Sports** through 2024 then spun off, is a **feeder** into the 247Sports Composite alongside ESPN. Rivals also runs its own **Rivals Industry Rankings**, which sit one tier below 247Sports Composite in operator usage.

**Q: Are On3 valuations audited?**
No third-party audit exists. **TPV Analytics** and **Sportico** publish periodic critiques, but On3's methodology is **proprietary** and not subject to formal audit.

**Q: What happens to On3 and 247Sports if Congress passes a federal NIL law?**
Both sites would likely **gain** influence. A federal NIL framework would need a **fair-market-value benchmark**, and the two sites are the only ones with the data, infrastructure, and brand recognition to serve that role — much like **Kelley Blue Book** for used cars.

## Bottom Line

**On3** and **247Sports** are the **Bloomberg Terminal** and **Moody's** of college NIL — one prices the athlete daily (On3's PAV), the other rates the underlying asset (247Sports Composite). Together they set the bands inside which **$2.5B+** of annual college-football NIL and revenue-share dollars now flow. Every collective, GM, agent, brand, and the **NIL Go clearinghouse** itself references these two sites. They are imperfect, conflicted, and incomplete — and they are also the only game in town for the foreseeable future of the 2027 college football market.

## Sources

- [On3 NIL Valuations — College Football](https://www.on3.com/nil/rankings/player/college/football/)
- [About On3 NIL Valuation and Roster Value](https://www.on3.com/nil/news/about-on3-nil-valuation-per-post-value/)
- [247Sports — How Top 100 player rankings impact future value in NIL, revenue-sharing era](https://247sports.com/college/nebraska/article/how-football-recruitings-initial-top-100-player-rankings-can-impact-future-value-in-nil-revenue-sharing-era-252802999/)
- [247Sports — College football NIL collective leaders for 2025](https://247sports.com/longformarticle/college-football-nil-collective-leaders-for-2025-ncaa-estimates-nations-top-25-spenders-241949240/)
- [Sportico — NIL College Football Poised for $2.5B Valuation](https://www.crystalfunds.com/insights/nil-football-2-5-billion-valuation)
- [Front Office Sports — coverage of NIL Go clearinghouse and House settlement implementation](https://frontofficesports.com/)
- [The Athletic — Bruce Feldman and Pete Thamel NIL reporting](https://theathletic.com/)
- [ESPN — Pete Thamel NIL and recruiting coverage](https://www.espn.com/college-sports/)
- [On3.com — Wikipedia overview of founder Shannon Terry and Series A funding](https://en.wikipedia.org/wiki/On3.com)
- [TPV Analytics — On3 NIL Valuation Inputs Change](https://tpvanalytics.com/blog/f/on3-nil-valuation-inputs-change)

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